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Vol. 1 No. 1 (2022): International Transactions on Artificial Intelligence

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This work is licensed under a Creative Commons Attribution 4.0 International License.

The Digital Economy's Use of Big Data

https://doi.org/10.34306/italic.v1i1.167
Mochamad Wahyudi
University of Bina Sarana Informatika
Vivi Meilinda
University of Muhammadiyah Kuningan College of Health Sciences
Alfiah Khoirunisa
University of Raharja

Corresponding Author(s) : Mochamad Wahyudi

[email protected]

International Transactions on Artificial Intelligence, Vol. 1 No. 1 (2022): International Transactions on Artificial Intelligence

Abstract

The function of Big Data technology and Data Science in the contemporary digital economy is examined in this article. According to the author, large and medium-sized businesses in the retail and service sectors have a greater interest in utilizing them. Banks, mobile operators, and major manufacturing firms actively employ these technologies (Artificial Intelligence) to evaluate data on equipment failures and minimize downtime, which enables cost-reduction. Big Data technology serves as a liquid product and a prerequisite for boosting business profitability through individualized customer care and predictive analytics. It is crucial to ensure the formation of unique data exchanges and legalize a single definition of big data for the modern digital economy.

Keywords

Big Data technology Data Science Digital Economy Digital Transformation Artificial Intelligence
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