LUKITA, Chandra; KAREEM, Yasir Mustafa; RAWAT, Bhupesh. The Dynamics of Adaptation and Innovation of MSMEs in Facing Changes in Consumer Behavior Post Pandemic. Startupreneur Business Digital (SABDA Journal), [S. l.], v. 5, n. 1, p. 23–32, 2026. DOI: 10.33050/sabda.v5i1.1015. Disponível em: https://journal.pandawan.id/sabda/article/view/1015. Acesso em: 15 apr. 2026.