Lukita, Chandra, Yasir Mustafa Kareem, and Bhupesh Rawat. “The Dynamics of Adaptation and Innovation of MSMEs in Facing Changes in Consumer Behavior Post Pandemic”. Startupreneur Business Digital (SABDA Journal) 5, no. 1 (February 19, 2026): 23–32. Accessed April 15, 2026. https://journal.pandawan.id/sabda/article/view/1015.