Social Media Analysis as a Marketing Strategy in Online Marketing Business

Information technology in the last few years has experienced fairly rapid development. During this period, a a platform that allows people around the world to connect with each other called social media. Today, Facebook, Twitter and Instagram are social media that is experiencing the fastest development. The three social media has begun to be widely used to promote a product and be used as a one of the marketing strategies by several business people. The purpose of this journal is to: to explore the use of social media especially Facebook, Twitter and Instagram in online business marketing strategy. Research is expected to be input for business people who want to use social media as one of the media promotion of services and products. This study aims to find out how the use of social media as a business strategy by some business people online based.


INTRODUCTION
Internet is a tool to connect various types of individuals and groups from all over the world.In the presence of internet geo-restrictions automatically eliminated, so that give rise to a new spirit in communicating [1]. Internet too play a role in expanding original marketing reach covers only regional or national can be wider to all over the world [2]. There are many products generated from the internet for support global marketing to the whole world, one of them is the discovery of social media. Social media is a place gathering of various kinds of individuals and groups and do activities communication [3]. Since its appearance, social media has grown rapidly One example is development of Facebook, Twitter and Instagram [4]. Facebook launched by Mark Zuckerberg and at the end of 2012 has have more than one member billion, even in a day there are at least 3.2 billion comment and like on Facebook [5]. While Twitter since appeared in more of 400 million members. As for users Instagram is estimated to reach 400 million users worldwide since its appearance. Based on the data above, social media can be targeted as a share strategic market to market product of a business [6]. Actors businesses are starting to realize and implementing a marketing strategy with use social media to increase the number of product sales or services offered [7]. The formulation of the problem in this research is how the role of social media in particular Facebook, Twitter and Instagram as a marketing strategy in business online?".Self research purposes is to find out to what extent the role of social media as a strategy marketing in online business [8]. Literature Review There are several references research used in this research, including research entitled "Transactions" Buying and Selling Through Social Media". This journal discusses about the potential of social media as a means buy and sell [9]. The results of this study is the most Facebook and Twitter often used in buying and selling transactions . The second study refers to "Social Media Application Analysis As an Online Business Strategy" (Aditya Wahana, 2014). This Research includes direct application Facebook and Twitter against some online business people and preparation of business strategy with applying social media as wrong a marketing tool [10]. The next literature is research entitled "Study of Online Social Media Marketing Tool -Will This Today's Emerging Internet Marketing Tool be an Effective Internet Marketing Tool of Tomorrow?". This research explain the importance of an actor business to study marketing online-based to a way to increase profit after using online marketing media.

LITERATURE REVIEW
There are several references research used in this research, including research entitled "Transactions" Buying and Selling Through Social Media". This journal discusses about the potential of social media as a means buy and sell [11]. The results of this study is the most Facebook and Twitter often used in buying and selling transactions. The second study refers to "Social Media Application Analysis As an Online Business Strategy". This Research includes direct application Facebook and Twitter against some online business people and preparation of business strategy with applying social media as wrong a marketing tool [12]. The next literature is research entitled "Study of Online Social Media Marketing Tool -Will This Today's Emerging Internet Marketing Tool be an Effective Internet Marketing Tool of Tomorrow?". This research explain the importance of an actor business to study marketing online-based to a way to increase profit after using online marketing media. The theoretical basis used in this study include: A. Marketing According to Philip Kotler, marketing is a social and managerial process carried out by individuals or a group for get her wish with create a product and exchange it for a certain value with other parties [13]. Concepts The core of marketing includes needs, desire, demand, production, utility, value and satisfaction; exchanges, transactions and relationships market, marketing and market. Need is a state feeling a lack of satisfaction certain basis. Desire is strong will for satisfaction specific to deeper needs [14]. While the demand is desire for a specific product supported by ability and willingness to buy it [15].
B. Digital Marketing Digital marketing is a the act or practice of introduce something through digital distribution channel get the attention of the consumers in a relevant way. Digital Marketing is how to marketing for a brand or products using media digital. Which includes digital media These include: television, radio, internet, mobile phone, social media and various digital media other media, where techniques internet marketing is included in digital category marketing.
C. Social Media Social media is a Internet-based application group who builds on the foundation Web 2.0 ideology and technology which allows the creation and user-generated content exchange Facebook.
D. Facebook Is a service social network launched in February 2004, owned and operated by Facebook. Facebook was founded by Mark Zuckerberg together his roommate and fellow Harvard University student, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes [16].
E. Twitter Twitter is a website that owned and operated by Twitter Inc., which offers social network in the form of microblog so it's possible users to send and read the message called tweets. The chirp is written text up to 140 characters displayed on the page user profile.Twitter can be seen externally, but the sender can limit sending messages to their friends list only [17]. Users can view tweets another writer known as the name of the follower.
F. Instagram Instagram is an app to share photos and videos allows users to take photos or videos, apply digital filters and share it to various other social networking services, including Instagram's own. The Instagram application is application by Kevin Systrom and Mike Krieger under company Burbn, Inc. But on April 9th 2012, Instagram officially acquired by Facebook

METHOD
This research is a type of descriptive research with qualitative approach. Study descriptive is research that carried out to determine the value of independent variable, either one variable or more (independent) without make comparisons or compare between variables one with others [18]. The method of data collection that used is literature study by studying various sources of data from books, research, internet, website, social media, and others. The data collected, among others, regarding digital marketing, Facebook, Twitter, Instagram, online business and data other supporters. The research analysis used in this study is a SWOT analysis. Analysis SWOT consists of four components The main ones are Strength, Weakness, Opportunities and Threats. Analysis SWOT is the identity of the various factors systematically to formulate service strategy. SWOT analysis This is based on logic that can be maximize opportunities however can simultaneously minimize deficiencies shortcomings and threats [19].

RESULTS AND DISCUSSION
This research analyzes application of social media Facebook, Twitter and Instagram on business on line.
A. Facebook Using Facebook as a product marketing tools done by register your business, how just by registering a profile business as when registering new membership on Facebook. Facebook account owners can also take advantage of the featurepage on Facebook to create a page business product catalog you. This feature can be used for free for users Facebook. allows Facebook users to install ads on Facebook with specifications specific target consumers at a cost cheap ones, starting from Rp. 10,000,-/day.

Figure 2. Report View Facebook Ads
Users who use features Paid Facebook Ads will receive regular reports regarding the advertisements posted and can be used as material evaluation for advertisers to find out how effective the ads are.
To find out to what extent strengths, weaknesses, opportunities and threats on Facebook, then SWOT analysis was carried out as following :  extent strengths, weaknesses, opportunities and threats on Twitter, then SWOT analysis was carried out as following :

CONCLUSION
Conclusions that can be drawn from the research above includes. Social media plays an important role in digital marketing on today's online business, especially in the marketing of products and services. As for the current social media in the middle of being highlighted by consumers and business is Facebook, Twitter and Instagram. Third the social media issued a platform and special features to support digital marketing activities, via Facebook Ads,Twitter Ads and Instagram Ads Sponsored. Users can explore and take advantage of the facilities it is to promote its products and services, either through free and paid promotions. With more and more consumers who are familiar with services and their products through social media, services and products more in demand and make a business growing. To do promotion through social media can save business budget for promotional purposes and can diverted to reproduce production amount.
Several strategies that can be applied in promotion and marketing through social media is as follows. Endorsement By providing samples services/products to the public figure then asks for testimonials to attract buying interest consumer and Free shipping.