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Social Media Analysis as a Marketing Strategy in Online Marketing Business
Corresponding Author(s) : Untung Rahardja
Startupreneur Business Digital (SABDA Journal),
Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Abstract
Information technology in the last few years has experienced fairly rapid development. During this period, a a platform that allows people around the world to connect with each other called social media. Today, Facebook, Twitter and Instagram are social media that is experiencing the fastest development. The three social media has begun to be widely used to promote a product and be used as a one of the marketing strategies by several business people. The purpose of this journal is to: to explore the use of social media especially Facebook, Twitter and Instagram in online business marketing strategy. Research is expected to be input for business people who want to use social media as one of the media promotion of services and products. This study aims to find out how the use of social media as a business strategy by some business people online based.
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- W. Zulkarnain and S. Andini, “Inkubator Bisnis Modern Berbasis I-Learning Untuk Menciptakan Kreativitas Startup di Indonesia,” ADI Pengabdian Kepada Masyarakat, vol. 1, no. 1, pp. 77–86, 2020.
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- R. Baden, A. Bender, N. Spring, B. Bhattacharjee, and D. Starin, “Persona: an online social network with user-defined privacy,” in Proceedings of the ACM SIGCOMM 2009 conference on Data communication, 2009, pp. 135–146.
- V. Elmanda, A. E. Purba, Y. P. A. Sanjaya, and D. Julianingsih, “Efektivitas Program Magang Siswa SMK di Kota Serang Dengan Menggunakan Metode CIPP di Era Adaptasi New Normal Pandemi Covid-19,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 3, no. 1, pp. 5–15, 2022.
- M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The Role of Business Incubators in Developing Local Digital Startups in Indonesia,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 1–10, 2022.
- U. Rahardja, N. Lutfiani, and H. L. Juniar, “Scientific Publication Management Transformation In Disruption Era,” Aptisi Transactions On Management, vol. 3, no. 2, pp. 109–118, 2019.
- N. Septiani, A. S. Bist, C. S. Bangun, and E. Dolan, “Digital Business Student Development for Entrepreneurs with Software,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, 2022.
- D. Royadi, N. Susiana, and F. A. Khumaida, “Effectiveness Management of Qualitative Research in Writing Scientific Papers,” Aptisi Transactions On Management, vol. 3, no. 1, pp. 84–90, 2019.
- Y. Shino, C. Lukita, K. B. Rii, and E. A. Nabila, “The Emergence of Fintech in Higher Education Curriculum,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, 2022.
- R. al Amin and R. Pancasasti, “Pengaruh Job Insecurity Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervering,” Technomedia Journal, vol. 6, no. 2 Februari, pp. 176–187, 2022.
- U. A. Saefullah, “Dampak Penilaian Kinerja dan Pengembangan Karir terhadap Kepuasan Kerja Karyawan Perbankan,” Technomedia Journal, vol. 6, no. 2 Februari, pp. 223–235, 2022.
- D. Aprilia and D. E. Susilo, “Pengelolaan Keuangan Desa Dalam Upaya Meningkatkan Pembangunan Desa dan Pemberdayaan Masyarakat Desa,” Technomedia Journal, vol. 6, no. 2 Februari, pp. 197–211, 2022.
- B. N. Bhakti, Y. Nurfaizal, and T. Anwar, “Analisis Komparasi Teknik Rendering Blender Render Dan Cycles Render Pada Video Animasi 3d Tentang Alat Pencernaan Manusia,” Technomedia Journal, vol. 6, no. 2 Februari, pp. 188–196, 2022.
References
W. Zulkarnain and S. Andini, “Inkubator Bisnis Modern Berbasis I-Learning Untuk Menciptakan Kreativitas Startup di Indonesia,” ADI Pengabdian Kepada Masyarakat, vol. 1, no. 1, pp. 77–86, 2020.
L. Sunarya, B. Abdurachman, and P. R. Ningsih, “Video Profile Balai Latihan Kerja Pada Dinas Ketenagakerjaan Kota Tangerang,” Technomedia Journal, vol. 5, no. 2, pp. 206–219, 2021.
R. Baden, A. Bender, N. Spring, B. Bhattacharjee, and D. Starin, “Persona: an online social network with user-defined privacy,” in Proceedings of the ACM SIGCOMM 2009 conference on Data communication, 2009, pp. 135–146.
V. Elmanda, A. E. Purba, Y. P. A. Sanjaya, and D. Julianingsih, “Efektivitas Program Magang Siswa SMK di Kota Serang Dengan Menggunakan Metode CIPP di Era Adaptasi New Normal Pandemi Covid-19,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 3, no. 1, pp. 5–15, 2022.
M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The Role of Business Incubators in Developing Local Digital Startups in Indonesia,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 1–10, 2022.
U. Rahardja, N. Lutfiani, and H. L. Juniar, “Scientific Publication Management Transformation In Disruption Era,” Aptisi Transactions On Management, vol. 3, no. 2, pp. 109–118, 2019.
N. Septiani, A. S. Bist, C. S. Bangun, and E. Dolan, “Digital Business Student Development for Entrepreneurs with Software,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, 2022.
D. Royadi, N. Susiana, and F. A. Khumaida, “Effectiveness Management of Qualitative Research in Writing Scientific Papers,” Aptisi Transactions On Management, vol. 3, no. 1, pp. 84–90, 2019.
Y. Shino, C. Lukita, K. B. Rii, and E. A. Nabila, “The Emergence of Fintech in Higher Education Curriculum,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, 2022.
R. al Amin and R. Pancasasti, “Pengaruh Job Insecurity Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervering,” Technomedia Journal, vol. 6, no. 2 Februari, pp. 176–187, 2022.
U. A. Saefullah, “Dampak Penilaian Kinerja dan Pengembangan Karir terhadap Kepuasan Kerja Karyawan Perbankan,” Technomedia Journal, vol. 6, no. 2 Februari, pp. 223–235, 2022.
D. Aprilia and D. E. Susilo, “Pengelolaan Keuangan Desa Dalam Upaya Meningkatkan Pembangunan Desa dan Pemberdayaan Masyarakat Desa,” Technomedia Journal, vol. 6, no. 2 Februari, pp. 197–211, 2022.
B. N. Bhakti, Y. Nurfaizal, and T. Anwar, “Analisis Komparasi Teknik Rendering Blender Render Dan Cycles Render Pada Video Animasi 3d Tentang Alat Pencernaan Manusia,” Technomedia Journal, vol. 6, no. 2 Februari, pp. 188–196, 2022.