The Importance of Building a Digital Business Startup in College
Startupreneur Business Digital (SABDA Journal),
Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Abstract
Indonesia has enough established startups for them to become popular in business incubators that accept college or university students. This is because aspiring entrepreneurs who have business ideas are given access to the incubation concept and program. As a result, study was done to find out how business incubators help colleges create firms. However, there are barriers to developing businesses, including limited technology, management, and leadership. A qualitative methodology was used to carry out the study at Raharja University's Alphabet Incubator. Utilizing an observational research approach and a literature review to gather data with the goal of streamlining the procedure, It is clear that the government supports business incubators in creating startups and utilizing technology to expand businesses. The goal of the research is to boost creativity or innovation in creating successful new companies in higher education. seen from students making use of the Alphabet Incubator's resources to create small enterprises in the digital sector and expand the workforce.
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References
H. Budiyanto, A. Suprapto, and D. Poerwoningsih, “Program pengembangan kewirausahaan dalam bentuk inkubator bisnis di perguruan tinggi bagi mahasiswa pemilik usaha pemula,” in Seminar Nasional Sistem Informasi (Senasif), 2017, vol. 1, pp. 385–394.
Y. A. Dewi, “Inovasi Spesifik Lokasi untuk Inkubator Teknologii mendukung Pengembangan Ekonomi Lokal,” Analisis Kebijakan Pertanian, vol. 10, no. 4, pp. 299–312, 2012.
A. Ashfihani, “Peran pimpinan FEBI dalam meningkatkan motivasi berwirausaha bagi mahasiswa program studi ekonomi syariah UIN Sunan Ampel Surabaya.” UIN Sunan Ampel Surabaya, 2018.
M. L. Baskoro and M. Maulidian, “Pelatihan Instagram Marketing Untuk Tenant Inkubator Bisnis Trilogi,” Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, vol. 2, no. 1, pp. 19–26, 2019.
A. DHEA, “PENGELOLAAN PLATFORM COOPERATIVE DALAM PENGEMBANGAN BISNIS STARTUP PERSPEKTIF EKONOMI ISLAM (Studi Kasus InnoCircle Purwokerto).” UIN Prof KH Saifuddin Zuhri, 2022.
S. N. Husin, P. Edastama, and A. Tambunan, “Digital Marketing Strategy using White Hat SEO Techniques,” International Journal of Cyber and IT Service Management, vol. 2, no. 2, pp. 171–179, 2022.
A. Damayanto, B. A. Bangkara, A. Z. Abidin, A. Heryani, and I. R. Maruf, “Management Challenges for Academic Improvement in Higher Education in The Digital Era,” Nazhruna: Jurnal Pendidikan Islam, vol. 5, no. 2, pp. 572–592, 2022.
E. Yulianti, A. A. H. Nurmansyah, A. Kurniawan, L. Evangelista, and F. F. Sigarlaki, “Penerapan Sistem Keuangan Berbasis Digital pada UMKM di Kecamatan Batujajar, Kabupaten Bandung Barat,” Dinamisia: Jurnal Pengabdian Kepada Masyarakat, vol. 6, no. 1, pp. 136–146, 2022.
U. Rahardja, “Social Media Analysis as a Marketing Strategy in Online Marketing Business,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 2, pp. 176–182, 2022.
D. Chaffey, D. Edmundson-Bird, and T. Hemphill, Digital business and e-commerce management. Pearson UK, 2019.
S. Y. Perdana, I. I. Suryana, and Y. Perdana, “Bisnis Digital (Cara Mudah Bisnis di Era Industri 4.0),” Salemba Empat, Jakarta, 2020.
A. Himki, T. Ramadhan, Y. Durachman, and E. S. Pramono, “Digital Business Entrepreneurship Decisions: An E-Business Analysis (A Study Literature Review),” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 107–113, 2022.
W. Zulkarnain and S. Andini, “Inkubator Bisnis Modern Berbasis I-Learning Untuk Menciptakan Kreativitas Startup di Indonesia,” ADI Pengabdian Kepada Masyarakat, vol. 1, no. 1, pp. 77–86, 2020.
U. Rahardja and E. P. Harahap, “Implementation of Information Planning and Strategies Industrial Technology 4.0 to Improve Business Intelligence Performance on Official Site APTISI,” in Journal of Physics: Conference Series, 2019, vol. 1179, no. 1, p. 12111.
M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The Role of Business Incubators in Developing Local Digital Startups in Indonesia,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 1–10, 2022.
A. Alimudin, “e-Jurnal Manajemen Kinerja Strategi Pengembangan Minat Wirausaha Melalui Proses Pembelajaran,” Manajemen Kinerja, vol. 1, no. 1, pp. 1–13, 2017, [Online]. Available: https://www.academia.edu/download/79636547/250.pdf
Y. Arip and M. F. Wajdi, “Efektivitas Model Pembelajaran Berbasis Student Enterprise Dalam Rangka Meningkatkan Kompetensi Wirausaha Mahasiswa Di Universitas Muhammadiyah Ponorogo.” UNIVERSITAS MUHAMMADIYAH SURAKARTA, 2019.
P. Hendriyati, F. Agustin, U. Rahardja, and T. Ramadhan, “Management Information Systems on Integrated Student and Lecturer Data,” Aptisi Transactions on Management (ATM), vol. 6, no. 1, pp. 1–9, 2022.
D. Ahmad, H. D. Ariessanti, and K. Awaliyah, “Implementation of E-Commerce Website to Increase Online Sales of Case Study of Baby Wise BSD Tangerang,” Aptisi Transactions on Management (ATM), vol. 1, no. 1, pp. 11–16, 2017.
L. Saragih et al., Strategi Manajemen Pemasaran. Yayasan Kita Menulis, 2022.
L. Nirmalasari, E. P. Harahap, and F. Faradilla, “Implementation of Problem Formulation Management in Improving the Quality of Research in Higher Education,” Aptisi Transactions on Management (ATM), vol. 2, no. 1, pp. 20–27, 2018.
S. Maulana, I. M. Nasution, Y. Shino, and A. R. S. Panjaitan, “Fintech As A Financing Solution For Micro, Small and Medium Enterprises,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 72–83, 2022.
B. P. K. Bintaro, P. Sokibi, I. Amsyar, and Y. P. A. Sanjaya, “Utilizing Digital Marketing As A Business Strategy: Utilizing Digital Marketing As A Business Strategy,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 63–71, 2022.
I. Handayani and R. Agustina, “Starting a digital business: Being a millennial entrepreneur innovating,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 2, pp. 126–133, 2022.
K. Kano, L. K. Choi, and B. subhan Riza, “Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 44–62, 2022.
M. M. Sari, D. Apriani, Y. Supriatna, and A. Ariyansyah, “Penggunaan Media Digital (Website) Dalam Pengolahan Data Cuti Karyawan,” Technomedia Journal, vol. 7, no. 1 Juni, pp. 126–135, 2022.
Q. Aini, I. Handayani, and N. Huda, “Implementasi Fgr (First Generation Resources) dengan Menggunakan Mailchimp sebagai Sarana Informasi di Perguruan Tinggi,” Technomedia Journal, vol. 1, no. 1 Agustus, pp. 11–19, 2016.
D. Mohammed, A. G. Prawiyog, and E. R. Dewi, “Environmental Management/Marketing Research: Bibliographic Analysis,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 2, pp. 191–197, 2022.
F. Agustin, F. P. Oganda, N. Lutfiani, and E. P. Harahap, “Manajemen Pembelajaran Daring Menggunakan Education Smart Courses,” Technomedia Journal, vol. 5, no. 1 Agustus, pp. 40–53, 2020.
S. Watini, H. Latifah, D. Rudianto, and N. A. Santoso, “Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 23–32, 2022.