SWOT Analysis is Used in the Startup Business  Development Strategy

Elda Diah  Safitri; Sausan Raihana Putri Junaedi; Ari  Priono

doi:10.33050/sabda.v2i2.341

Issue

Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)

Issue Published : September 4, 2023

SWOT Analysis is Used in the Startup Business Development Strategy

https://doi.org/10.33050/sabda.v2i2.341

Elda Diah Safitri

State University of Jakarta

Sausan Raihana Putri Junaedi

University of Raharja

Ari Priono

University of Raharja

Corresponding Author(s) : Sausan Raihana Putri Junaedi

sausan@raharja.info

Startupreneur Business Digital (SABDA Journal), Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Article Published : August 10, 2023

Abstract

Fast-growing startups in Indonesia have an effect on the economy of the country. The fact that Indonesia is one of the five nations with the most startups in the world attests to the high level of public interest. Numerous firms that have strong financial valuations fall under the category of unicorns or even decacorns. One of the funding options in the capital process, which, of course, cannot be isolated from the company's strategies, is to execute an Initial Public Offering (IPO) on the Indonesia Stock Exchange (IDX). Up till 2022, two startups, PT. Bukalapak.com (BUKA) and PT. Goto Gojek Tokopedia (GOTO), have held initial public offerings. Analyze the two companies' strengths, weaknesses, opportunities, and threats (SWOT) in order to determine their respective business strategies. This study used a descriptive qualitative method, and it collected its data by completing literature reviews from reliable sources of scholarly literature and online news.

Keywords

SWOT Analysis Startup Business Development

Safitri, E. D. ., Junaedi, S. R. P., & Priono, A. . (2023). SWOT Analysis is Used in the Startup Business Development Strategy. Startupreneur Business Digital (SABDA Journal), 2(2), 136–142. https://doi.org/10.33050/sabda.v2i2.341

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References

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H. Ringsberg and K. K. Lumsden, “Logistic management of trailers based on the EPCIS standard: A cross-case analysis,” Research in transportation business & management, vol. 19, pp. 65–72, 2016.
T. N. Boutsika and S. A. Papathanassiou, “Short-circuit calculations in networks with distributed generation,” Electric Power Systems Research, vol. 78, no. 7, pp. 1181–1191, 2008.
D. M. Bui, S.-L. Chen, K.-Y. Lien, Y.-R. Chang, Y.-D. Lee, and J.-L. Jiang, “Investigation on transient behaviours of a uni-grounded low-voltage AC microgrid and evaluation on its available fault protection methods: Review and proposals,” Renewable and Sustainable Energy Reviews, vol. 75, pp. 1417–1452, 2017.
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References

R. Muttaqin, “Analisis distruptive marketing pada perusahaan startup (PT. Gojek Indonesia),” Jurnal Kajian Manajemen Bisnis, vol. 9, no. 2, pp. 101–113, 2020.

V. A. Kosasih, “Perencanaan Strategi Pemasaran Online Untuk End-User Pant of Shoes Berdasarkan Swot,” Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, vol. 2, no. 2, pp. 183–190, 2017.

R. Muchlis, “Analisis SWOT Financial Technology (Fintech) Pembiayaan Perbankan Syariah Di Indonesia (Studi Kasus 4 Bank Syariah Di Kota Medan),” AT-TAWASSUTH: Jurnal Ekonomi Islam, vol. 1, no. 1, pp. 335–357, 2018.

F. Margyarto and S. Hartono, “STRATEGI PEMASARAN METE SUPER WONOGIRI BERDASARKAN ANALISIS SWOT”.

N. A. Kumalasari, “Perencanaan strategi promosi melalui analisis SWOT pada bisnis delicy,” Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, vol. 1, no. 2, pp. 225–234, 2016.

R. P. Sari, I. Mariam, and M. O. Sinaga, “Analisis Strategi Pengembangan Bisnis Melalui Matriks SWOT pada Startup MakananHalal. id,” Journal of Management and Business Review, vol. 18, no. 3, pp. 630–639, 2021.

A. Mahavira, B. Suranto, and I. V. Paputungan, “Validasi Ide Bisnis Startup Marketplace Event Organizer EVORIA,” AUTOMATA, vol. 1, no. 2, 2020.

E. G. Permata, M. Rizki, P. Papilo, and S. Silvia, “Analisa Strategi Pemasaran Dengan Metode BCG (Boston Consulting Group) dan Swot,” SITEKIN: Jurnal Sains, Teknologi dan Industri, vol. 17, no. 2, pp. 92–99, 2020.

K. R. Ririh, N. Laili, A. Wicaksono, and S. Tsurayya, “Studi Komparasi Dan Analisis Swot Pada Implementasi Kecerdasan Buatan (Artificial Intelligence) Di Indonesia,” Jurnal Teknik Industri, vol. 15, no. 2, pp. 122–133, 2020.

M. Pudhail and I. Baihaqi, “Strategi pengembangan ekosistem ekonomi digital indonesia,” Jurnal Ilmiah-Vidya, vol. 25, no. 1, 2017.

N. Razabillah, S. R. P. Junaedi, O. P. M. Daeli, and N. S. Arasid, “Lean Canvas and the Business Model Canvas Model in Startup Piecework,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 72–85, 2023.

A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.

M. Annas and V. Meilinda, “A Review of Indonesian Business Start-Up Incubator Models,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 86–97, 2023.

J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.

D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.

R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023.

A. S. Bist, “The Importance of Building a Digital Business Startup in College,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 31–42, 2023.

S. Watini, “Development of Java Hands Startup Business Idea Model by Lean Startup Approach,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 43–50, 2023.

I. Deu, “Business Model Innovation and Startup Sustainability: Literature Review,” Journal of Information System and Technology, vol. 3, no. 3, pp. 10–19, 2022.

Q. Aini, M. Yusup, N. P. L. Santoso, A. R. Ramdani, and U. Rahardja, “Digitalization Online Exam Cards in the Era of Disruption 5.0 using the DevOps Method,” J. Educ. Sci. Technol, vol. 7, no. 1, pp. 67–75, 2021.

A. K. Çelik, T. Yıldız, Z. Aykanat, and S. Kazemzadeh, “The impact of narrow personality traits on entrepreneurial intention in developing countries: A comparison of Turkish and Iranian undergraduate students using ordered discrete choice models,” European Research on Management and Business Economics, vol. 27, no. 1, p. 100138, 2021.

V. Carlan, J. Hintjens, J. Stuer, D. De Vylder, and T. Vanelslander, “Why do slot booking systems still generate time-losses and is there a solution for it?,” Research in Transportation Business & Management, vol. 44, p. 100790, 2022.

M. Á. López-Cabarcos, A. Lopez-Carballeira, and C. Ferro-Soto, “How to moderate emotional exhaustion among public healthcare professionals?,” European Research on Management and Business Economics, vol. 27, no. 2, p. 100140, 2021.

F. Debasa, V. Gelashvili, J.-G. Martínez-Navalón, and J. R. Saura, “Do stress and anxiety influence users’ intention to make restaurant reservations through mobile apps?,” European Research on Management and Business Economics, vol. 29, no. 1, p. 100205, 2023.

H. Ringsberg and K. K. Lumsden, “Logistic management of trailers based on the EPCIS standard: A cross-case analysis,” Research in transportation business & management, vol. 19, pp. 65–72, 2016.

T. N. Boutsika and S. A. Papathanassiou, “Short-circuit calculations in networks with distributed generation,” Electric Power Systems Research, vol. 78, no. 7, pp. 1181–1191, 2008.

D. M. Bui, S.-L. Chen, K.-Y. Lien, Y.-R. Chang, Y.-D. Lee, and J.-L. Jiang, “Investigation on transient behaviours of a uni-grounded low-voltage AC microgrid and evaluation on its available fault protection methods: Review and proposals,” Renewable and Sustainable Energy Reviews, vol. 75, pp. 1417–1452, 2017.

P. T. Manditereza and R. Bansal, “Renewable distributed generation: The hidden challenges–A review from the protection perspective,” Renewable and Sustainable Energy Reviews, vol. 58, pp. 1457–1465, 2016.

K. Jennett, F. Coffele, and C. Booth, “Comprehensive and quantitative analysis of protection problems associated with increasing penetration of inverter-interfaced DG,” 2012.

K. B. Rii, P. Edastama, and N. F. Nabilah, “Study on Innovation Capability of College Students Based on Extenics and Theory of Creativity,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 2, pp. 134–142, 2022.