An Examination of the Impact of Using Marketplaces to Promote the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia

Dimas Aditya Prabowo; Chloe Tariazela; Andzelika Birgithri

doi:10.33050/sabda.v3i1.483

Issue

Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)

Issue Published : March 6, 2024

An Examination of the Impact of Using Marketplaces to Promote the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia

https://doi.org/10.33050/sabda.v3i1.483

Dimas Aditya Prabowo

University of Raharja

Chloe Tariazela

Eduaward Incorporation

Andzelika Birgithri

iLearning Incorporation

Corresponding Author(s) : Dimas Aditya Prabowo

Dimas.Prabowo@Raharja.info

Startupreneur Business Digital (SABDA Journal), Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)
Article Published : March 6, 2024

Abstract

Marketplaces have become a critical component in the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The availability of a marketplace platform has a substantial impact on MSMEs' growth. The purpose of this study is to assess the impact of marketplaces on the growth of MSMEs by taking into account the elements that influence their integration into the digital ecosystem. The quantitative methodology was utilized to collect data from MSME traders who used the marketplace to market their items. The marketplace's presence has greatly enhanced sales and had a favorable impact on their business operations. Market access is open from Sabang to Merauke thanks to the information technology network. This data is evaluated statistically to determine the association between market presence and MSME business growth. The findings of this study can help MSMEs gain a better understanding of how to use marketplaces to boost exposure, sales, and overall growth. The practical ramifications of this research are supposed to assist MSME owners in developing marketing strategies for their products and services via marketplace platforms. This research will also contribute to scholarly literature on the development of MSMEs in the digital era.

Keywords

MSMEs Marketplaces Digital

Prabowo, D. A., Tariazela, C., & Birgithri, A. (2024). An Examination of the Impact of Using Marketplaces to Promote the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Startupreneur Business Digital (SABDA Journal), 3(1), 26–33. https://doi.org/10.33050/sabda.v3i1.483

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References

S. A. SAPUTRI, I. BERLIANA, and M. F. NASRIDA, “PERAN MARKETPLACE DALAM MENINGKATKAN DAYA SAING UMKM DI INDONESIA,” KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan, vol. 3, no. 1, pp. 69–75, 2023.
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I. Ma’rifah, E. I. Rizqi, and N. Kustiningsih, “Pengaruh Marketplace Dalam Meningkatkan Daya Saing Ekonomi Kreatif Pada Umkm D’elixir,” Jurnal Revenue: Jurnal Ilmiah Akuntansi, vol. 2, no. 2, pp. 349–356, 2022.
B. Setiyanto, C. W. Widiantoro, P. Wahyuningsih, and Y. E. Achyani, “Edukasi Pemanfaatan Aplikasi Marketplace Dalam Menunjang Kegiatan Pemasaran Pelaku UMKM Pada Rumah BUMN Purbalingga,” TRIDARMA: Pengabdian Kepada Masyarakat (PkM), vol. 5, no. 1, pp. 1–9, 2022.
R. Oktafia, “Percepatan Pertumbuhan Usaha Mikro, Kecil Dan Menengah (Umkm) Melalui Perkuatan Lembaga Keuangan Mikro Syariah (Lkms) Di Jawa Timur,” in Proceedings of Annual Conference for Muslim Scholars, 2017, pp. 85–92.
R. Daryani, “PENGEMBANGAN MIKRO KECIL DAN MENENGAH (UMKM) DI MASA PANDEMI COVID-19: PENGEMBANGAN UMKM, COVID-19,” Jurnal Ekonomi Manajemen Bisnis Syariah dan Teknologi, vol. 1, no. 1, pp. 10–18, 2023.
Z. Rifai and L. D. Oktaviana, “Pelatihan Aplikasi Teknis Online Marketplace Pada Sentra UMKM Banyumas ‘Pratistha Harsa’ Untuk Pemasaran Produk Secara Online,” Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, vol. 1, no. 3, 2018.
F. Mansir and H. Purnomo, “Pemberdayaan Masyarakat Melalui Digital Marketing dan Media Sosial Sebagai Media Promosi Era Pandemi Covid-19 di UMKM Panggungharjo Sewon Bantul,” Abdimas Singkerru, vol. 1, no. 1, pp. 39–50, 2021.
A. R. Sari, R. Lidyah, D. Kristanti, and Y. Agusman, “SOCIAL MARKETING PROJECT PEMASARAN PRODUK UMKM PENJAHIT RUMAHAN MELALUI MEDIA SOSIAL DAN MARKETPLACE,” Jurnal Pengabdian West Science, vol. 2, no. 02, pp. 179–184, 2023.
U. Sholihin and I. Mukhlis, “Penggunaan Media Sosial dan Market Place Untuk Mengembangkan Pemasaran UMKM,” Jurnal Bintang Manajemen, vol. 1, no. 4, pp. 204–218, 2023.
R. Irawati and I. B. Prasetyo, “Pemanfaatan Platform E-Commerce Melalui Marketplace Sebagai Upaya Peningkatan Penjualan dan Mempertahankan Bisnis di Masa Pandemi (Studi pada UMKM Makanan dan Minuman di Malang),” Jurnal Penelitian Manajemen Terapan (PENATARAN), vol. 6, no. 2, pp. 114–133, 2021.
S. P. S. Patiro, D. Aryani, E. Rekarti, and M. Wibowo, “Peningkatan pengetahuan marketplace pada pelaku Usaha Mikro Kecil dan Menengah (UMKM) dengan website education marketplace,” Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), vol. 6, no. 1, pp. 1–15, 2023.
A. Susanto, C. A. Sari, E. H. Rachmawanto, and I. U. W. Mulyono, “Implementasi Facebook Marketplace untuk Produk UMKM sebagai Upaya Peningkatan Pemasaran dan Penjualan Online,” Abdimasku: Jurnal Pengabdian Masyarakat, vol. 3, no. 1, pp. 42–51, 2020.
M. I. Mahdi and A. P. Nanda, “SOSIALISASI PENINGKATAN HASIL USAHA MIKRO KECIL DAN MENENGAH (UMKM) MENGGUNAKAN MARKETPLACE DI PEKON SUKOHARJO 1,” Jurnal PkM Pemberdayaan Masyarakat, vol. 3, no. 4, pp. 126–131, 2022.
O. A. D. Wulandari, U. Ujiani, and N. R. Putri, “Analisis pemanfaatan marketplace dalam meningkatkan pendapatan bagi penjualan produk UMKM di Purbalingga,” Jurnal Ekonomi Manajemen, vol. 6, no. 2, pp. 96–101, 2020.
F. Fitriyana, A. Nuryani, T. Rosyati, and Y. Gusvia, “Pelatihan Pemanfaatan Marketplace Pada Umkm Dalam Masa Covid-19,” Dedikasi Pkm, vol. 2, no. 2, pp. 206–2011, 2021.
G. Setiawan, “Rancang Bangun E-Marketplace Untuk Penerapan Web Responsive UMKM Kerajinan Khas Lampung,” Jurnal Edukasimu, vol. 1, no. 1, 2021.
E. S. Sulistiyawati and A. Widayani, “Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar,” Jurnal Pemasaran Kompetitif, vol. 4, no. 1, p. 133, 2020.
S. H. Permana, “Strategi peningkatan usaha mikro, kecil, dan menengah (UMKM) di Indonesia,” Aspirasi, vol. 8, no. 1, pp. 93–103, 2017.
M. Mita, F. D. Pranatasari, and K. Kristia, “Analisis Pengaruh Harga, Kemudahan Penggunaan, dan Ulasan Konsumen Daring Terhadap Keputusan Pembelian Pada Marketplace Shopee,” INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, vol. 4, no. 4, pp. 548–557, 2021.
N. Hussain, “Peer to Peer Lending Business Agility Strategy for Fintech Startups in the Digital Finance Era in Indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 118–125, 2023.
S. Purnama, H. Baedowi, and Y. J. Putrasetia, “Creative Industry Development Strategy for Home Culinary Businesses,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 126–135, 2023.
B. Rawat and R. Bhandari, “Cloud Computing Applications In Business Development,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 143–154, 2023.
L. H. A. P. Prawira, A. F. Ummah, M. R. Aditiya, and D. W. Nugroho, “Knowledge Management: Efforts to Create an Excellent Digital Creative Industry,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 172–181, 2023.
V. Meilinda, S. A. Anjani, and M. Ridwan, “A Platform Based Business Revolution Activates Indonesia’s Digital Economy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 155–174, 2023.
G. A. Pangilinan, A. Tambunan, and E. D. Astuti, “Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 182–191, 2023.
A. Manawar, C. Lukita, and L. Meria, “The Evolution of Financial Technology in Indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 192–206, 2023.
H. Safitri, M. H. R. Chakim, and A. Adiwijaya, “Strategy Based Technology-Based Startups to Drive Digital Business Growth,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 207–220, 2023.
E. D. Safitri, S. R. P. Junaedi, and A. Priono, “SWOT Analysis is Used in the Startup Business Development Strategy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 136–142, 2023.
M. Annas and T. Handra, “High Rate of Turnover Intention: Study of Logistics Industrial Workers,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 106–117, 2023.

References

S. A. SAPUTRI, I. BERLIANA, and M. F. NASRIDA, “PERAN MARKETPLACE DALAM MENINGKATKAN DAYA SAING UMKM DI INDONESIA,” KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan, vol. 3, no. 1, pp. 69–75, 2023.

M. Mita, F. D. Pranatasari, and K. Kristia, “Analisis Pengaruh Harga, Kemudahan Penggunaan, dan Ulasan Konsumen Daring Terhadap Keputusan Pembelian Pada Marketplace Shopee,” INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, vol. 4, no. 4, pp. 548–557, 2021.

I. Ma’rifah, E. I. Rizqi, and N. Kustiningsih, “Pengaruh Marketplace Dalam Meningkatkan Daya Saing Ekonomi Kreatif Pada Umkm D’elixir,” Jurnal Revenue: Jurnal Ilmiah Akuntansi, vol. 2, no. 2, pp. 349–356, 2022.

B. Setiyanto, C. W. Widiantoro, P. Wahyuningsih, and Y. E. Achyani, “Edukasi Pemanfaatan Aplikasi Marketplace Dalam Menunjang Kegiatan Pemasaran Pelaku UMKM Pada Rumah BUMN Purbalingga,” TRIDARMA: Pengabdian Kepada Masyarakat (PkM), vol. 5, no. 1, pp. 1–9, 2022.

R. Oktafia, “Percepatan Pertumbuhan Usaha Mikro, Kecil Dan Menengah (Umkm) Melalui Perkuatan Lembaga Keuangan Mikro Syariah (Lkms) Di Jawa Timur,” in Proceedings of Annual Conference for Muslim Scholars, 2017, pp. 85–92.

R. Daryani, “PENGEMBANGAN MIKRO KECIL DAN MENENGAH (UMKM) DI MASA PANDEMI COVID-19: PENGEMBANGAN UMKM, COVID-19,” Jurnal Ekonomi Manajemen Bisnis Syariah dan Teknologi, vol. 1, no. 1, pp. 10–18, 2023.

Z. Rifai and L. D. Oktaviana, “Pelatihan Aplikasi Teknis Online Marketplace Pada Sentra UMKM Banyumas ‘Pratistha Harsa’ Untuk Pemasaran Produk Secara Online,” Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, vol. 1, no. 3, 2018.

F. Mansir and H. Purnomo, “Pemberdayaan Masyarakat Melalui Digital Marketing dan Media Sosial Sebagai Media Promosi Era Pandemi Covid-19 di UMKM Panggungharjo Sewon Bantul,” Abdimas Singkerru, vol. 1, no. 1, pp. 39–50, 2021.

A. R. Sari, R. Lidyah, D. Kristanti, and Y. Agusman, “SOCIAL MARKETING PROJECT PEMASARAN PRODUK UMKM PENJAHIT RUMAHAN MELALUI MEDIA SOSIAL DAN MARKETPLACE,” Jurnal Pengabdian West Science, vol. 2, no. 02, pp. 179–184, 2023.

U. Sholihin and I. Mukhlis, “Penggunaan Media Sosial dan Market Place Untuk Mengembangkan Pemasaran UMKM,” Jurnal Bintang Manajemen, vol. 1, no. 4, pp. 204–218, 2023.

R. Irawati and I. B. Prasetyo, “Pemanfaatan Platform E-Commerce Melalui Marketplace Sebagai Upaya Peningkatan Penjualan dan Mempertahankan Bisnis di Masa Pandemi (Studi pada UMKM Makanan dan Minuman di Malang),” Jurnal Penelitian Manajemen Terapan (PENATARAN), vol. 6, no. 2, pp. 114–133, 2021.

S. P. S. Patiro, D. Aryani, E. Rekarti, and M. Wibowo, “Peningkatan pengetahuan marketplace pada pelaku Usaha Mikro Kecil dan Menengah (UMKM) dengan website education marketplace,” Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), vol. 6, no. 1, pp. 1–15, 2023.

A. Susanto, C. A. Sari, E. H. Rachmawanto, and I. U. W. Mulyono, “Implementasi Facebook Marketplace untuk Produk UMKM sebagai Upaya Peningkatan Pemasaran dan Penjualan Online,” Abdimasku: Jurnal Pengabdian Masyarakat, vol. 3, no. 1, pp. 42–51, 2020.

M. I. Mahdi and A. P. Nanda, “SOSIALISASI PENINGKATAN HASIL USAHA MIKRO KECIL DAN MENENGAH (UMKM) MENGGUNAKAN MARKETPLACE DI PEKON SUKOHARJO 1,” Jurnal PkM Pemberdayaan Masyarakat, vol. 3, no. 4, pp. 126–131, 2022.

O. A. D. Wulandari, U. Ujiani, and N. R. Putri, “Analisis pemanfaatan marketplace dalam meningkatkan pendapatan bagi penjualan produk UMKM di Purbalingga,” Jurnal Ekonomi Manajemen, vol. 6, no. 2, pp. 96–101, 2020.

F. Fitriyana, A. Nuryani, T. Rosyati, and Y. Gusvia, “Pelatihan Pemanfaatan Marketplace Pada Umkm Dalam Masa Covid-19,” Dedikasi Pkm, vol. 2, no. 2, pp. 206–2011, 2021.

G. Setiawan, “Rancang Bangun E-Marketplace Untuk Penerapan Web Responsive UMKM Kerajinan Khas Lampung,” Jurnal Edukasimu, vol. 1, no. 1, 2021.

E. S. Sulistiyawati and A. Widayani, “Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar,” Jurnal Pemasaran Kompetitif, vol. 4, no. 1, p. 133, 2020.

S. H. Permana, “Strategi peningkatan usaha mikro, kecil, dan menengah (UMKM) di Indonesia,” Aspirasi, vol. 8, no. 1, pp. 93–103, 2017.

N. Hussain, “Peer to Peer Lending Business Agility Strategy for Fintech Startups in the Digital Finance Era in Indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 118–125, 2023.

S. Purnama, H. Baedowi, and Y. J. Putrasetia, “Creative Industry Development Strategy for Home Culinary Businesses,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 126–135, 2023.

B. Rawat and R. Bhandari, “Cloud Computing Applications In Business Development,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 143–154, 2023.

L. H. A. P. Prawira, A. F. Ummah, M. R. Aditiya, and D. W. Nugroho, “Knowledge Management: Efforts to Create an Excellent Digital Creative Industry,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 172–181, 2023.

V. Meilinda, S. A. Anjani, and M. Ridwan, “A Platform Based Business Revolution Activates Indonesia’s Digital Economy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 155–174, 2023.

G. A. Pangilinan, A. Tambunan, and E. D. Astuti, “Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 182–191, 2023.

A. Manawar, C. Lukita, and L. Meria, “The Evolution of Financial Technology in Indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 192–206, 2023.

H. Safitri, M. H. R. Chakim, and A. Adiwijaya, “Strategy Based Technology-Based Startups to Drive Digital Business Growth,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 207–220, 2023.

E. D. Safitri, S. R. P. Junaedi, and A. Priono, “SWOT Analysis is Used in the Startup Business Development Strategy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 136–142, 2023.

M. Annas and T. Handra, “High Rate of Turnover Intention: Study of Logistics Industrial Workers,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 106–117, 2023.

Issue

Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)

An Examination of the Impact of Using Marketplaces to Promote the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia

Corresponding Author(s) : Dimas Aditya Prabowo

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