Empowering Tourism Communication for Sustainable Village Development
Corresponding Author(s) : Laurens Bethany
Startupreneur Business Digital (SABDA Journal),
Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Abstract
The research addresses the critical issue of enhancing tourism communication to foster sustainable village development. The primary objective is to empower local communities by improving their communication strategies, thereby boosting tourism and ensuring sustainable growth. The study employs a mixed-method approach, combining qualitative and quantitative data to comprehensively understand the current communication practices and their impact on tourism. Data were collected through surveys, interviews, and field observations in selected villages known for their tourism potential. The findings reveal significant gaps in the existing communication strategies, highlighting the need for more effective and targeted approaches. The research concludes that by adopting improved communication methods, villages can attract more tourists, enhance their economic stability, and promote sustainable development. The study provides actionable recommendations for local governments and community leaders to implement more effective tourism communication practices, ultimately contributing to the sustainable development of rural areas.
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- M. Yusuf, M. Yusup, R. D. Pramudya, A. Y. Fauzi, and A. Rizky, “Enhancing user login efficiency via single sign-on integration in internal quality assurance system (espmi),” International Transactions on Artificial Intelligence, vol. 2, no. 2, pp. 164–172, 2024.
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- Z. Queen, A. Anjani, and A. G. Prawiyog, “Designing a digital business study program using lean startup methodology,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 1–9, 2024.
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- D. Syaepudin et al., “Implementasi akad pembiayaan mudharabah pada koperasi syariah kspps bmt al fath ikmi,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 3, no. 1, pp. 1–10, 2024.
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- J. E. M. Teixeira, “The role of promotional touristic videos in the creation of visit intent to barcelona,” International journal of scientific management and tourism, vol. 3, no. 1, pp. 463–490, 2017.
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- E. Goh and V. Wilk, “Showcasing leximancer in tourism and hospitality research: a review of leximancer- based research published in tourism and hospitality journals during 2014–2020,” Tourism Recreation Research, pp. 1–14, 2022.
- K. Nam, C. S. Dutt, P. Chathoth, and M. S. Khan, “Blockchain technology for smart city and smart tourism: latest trends and challenges,” Asia Pacific Journal of Tourism Research, vol. 26, no. 4, pp. 454– 468, Apr. 2021.
- J. Xu, K.-H. M. Chung, X. Zhang, and P. Tavitiyaman, “Fostering work-integrated learning in hospitality and tourism: An integration of leximancer and students’ self-reflective statement approaches,” Journal of China Tourism Research, vol. 18, no. 6, pp. 1330–1354, 2022.
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- N. Romero–Medina, E. Flores–Tip´an, M. Carvache-Franco, O. Carvache-Franco, W. Carvache-Franco, and R. Gonz´alez-N´u˜nez, “Organizational design for strengthening community-based tourism: Empower- ing stakeholders for self-organization and networking,” PLoS One, vol. 19, no. 1, p. e0294849, 2024
References
M. Yusuf, M. Yusup, R. D. Pramudya, A. Y. Fauzi, and A. Rizky, “Enhancing user login efficiency via single sign-on integration in internal quality assurance system (espmi),” International Transactions on Artificial Intelligence, vol. 2, no. 2, pp. 164–172, 2024.
M. P´ecot et al., “From empowering women to being empowered by women: A gendered social innovation framework for tourism-led development initiatives,” Tourism Management, vol. 102, p. 104883, 2024.
V. Gautam and S. Bhalla, “Exploring the relationships among tourism involvement, residents’ empower- ment, quality of life and their support for sustainable tourism development,” Journal of Cleaner Produc- tion, vol. 434, p. 139770, 2024.
G. Gu, Z. Tu, P. Li, A. K. F. Wong, W. Shang, and X. Song, “Multidimensional empowerment of li ethnic minority women in tourism: A study in hainan, china,” Tourism Management Perspectives, vol. 50, p. 101216, 2024.
D. J. Timothy, “Heritage and destination conscience: Empowering communities and enhancing tourism experiences,” in Destination Conscience: Seeking Meaning and Purpose in the Travel Experience. Emer- ald Publishing Limited, 2024, pp. 51–63.
M. Ditta-Apichai, U. Gretzel, and U. Kattiyapornpong, “Platform empowerment: Facebook’s role in facilitating female micro-entrepreneurship in tourism,” Journal of Sustainable Tourism, vol. 32, no. 3, pp. 540–559, 2024.
G. S. Putra, I. I. Maulana, A. D. Chayo, M. I. Haekal, R. Syaharani et al., “Pengukuran efektivitas platform e-learning dalam pembelajaran teknik informatika di era digital,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 3, no. 1, pp. 19–29, 2024.
Z. Deng, Y. Jiang, and J. Wang, “Travel live-streaming empowerment amid crises: a processual and psychological view,” Current Issues in Tourism, vol. 27, no. 3, pp. 341–349, 2024.
M. T. Pathirana and A. Siriwaradane, “The success of women empowerment tourism programs in sri lanka: Case of nuwara eliya district,” 2024.
Z. Queen, A. Anjani, and A. G. Prawiyog, “Designing a digital business study program using lean startup methodology,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 1–9, 2024.
S. El-Manhaly, “The effect of community-based tourism on woman empowerment to achieve sustainable development: The case of nuba,” The International Journal of Tourism and Hospitality Studies, vol. 6, no. 2, pp. 87–107, 2024.
D. Syaepudin et al., “Implementasi akad pembiayaan mudharabah pada koperasi syariah kspps bmt al fath ikmi,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 3, no. 1, pp. 1–10, 2024.
H. Afandi, N. W. I. Rahayu, and A. Rokhim, “Community empowerment design through the pentahelix model in tourism development,” The Es Economics and Entrepreneurship, vol. 2, no. 03, pp. 217–229, 2024.
R. de Lange and K. Bricker, “The role of formal tourism institutions in empowering communities: A case study of visit stellenbosch, south africa,” Community Development, vol. 55.
Y. Yaccob, N. H. M. Jusoh, M. Ibrani, S. A. Assim, and J. M. Saad, “Strengthening personality traits to promote iban women’s empowerment and tourism in sarawak,” 2024.
R. A. Marcella, S. Kusuma et al., “Strategi tangguh menghadapi pandemi covid-19 dalam kuliner tra- disional indonesia pempek sulthan,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 4, no. 2, pp. 116–121, 2023.
Y. Suprapto, S. Syahrul, M. Masditou, and N. Syahfitri, “The impact of empowering local communities through food and beverage businesses at the palo naga tourism object, deli serdang regency, north sumatra province,” International Journal of Economics and Management, vol. 2, no. 01, pp. 57–69, 2024.
D. R. A. Permana, M. Fahrulrozi, A. Ismono, and R. T. Ningrum, “Implementasi graphic rating scale dalam menentukan prioritas indent motor pada dealer sepeda motor: Implementation of the graphic rating scale in determining motorcycle indent priorities at motorcycle dealers,” Technomedia Journal, vol. 9, no. 1, pp. 76–91, 2024.
R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023.
J. E. M. Teixeira, “The role of promotional touristic videos in the creation of visit intent to barcelona,” International journal of scientific management and tourism, vol. 3, no. 1, pp. 463–490, 2017.
J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing consumers with satisfaction application based digital marketing strategies,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.
F. S. Putri, H. R. Ngemba, S. Hendra, and W. Wirdayanti, “Sistem layanan ujian psikotes sim menggu- nakan computer based test berbasis website: Sim psychological test service system using computer based test based on website,” Technomedia Journal, vol. 9, no. 1, pp. 92–104, 2024.
B. Any, S. Four, and C. Tariazela, “Technology integration in tourism management: Enhancing the visitor experience,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 81–88, 2024.
G. Maulani, A. H. Arribathi, U. Rahardja, M. Hardini, and N. P. L. Santoso, “Information media in video tourism, art and historic building in tangerang city-indonesia,” Solid State Technology, pp. 4550–4566, 2020.
I. N. Aieni, C. Taurusta et al., “Rancang bangun game adventure 3d edukasi sampah organik dan non- organik: Design and build an educational 3d adventure game on organic and non-organic waste,” Techno- media Journal, vol. 9, no. 1, pp. 61–75, 2024.
E. Goh and V. Wilk, “Showcasing leximancer in tourism and hospitality research: a review of leximancer- based research published in tourism and hospitality journals during 2014–2020,” Tourism Recreation Research, pp. 1–14, 2022.
K. Nam, C. S. Dutt, P. Chathoth, and M. S. Khan, “Blockchain technology for smart city and smart tourism: latest trends and challenges,” Asia Pacific Journal of Tourism Research, vol. 26, no. 4, pp. 454– 468, Apr. 2021.
J. Xu, K.-H. M. Chung, X. Zhang, and P. Tavitiyaman, “Fostering work-integrated learning in hospitality and tourism: An integration of leximancer and students’ self-reflective statement approaches,” Journal of China Tourism Research, vol. 18, no. 6, pp. 1330–1354, 2022.
J. Tong, Y. Li, and Y. Yang, “System construction, tourism empowerment, and community participation: The sustainable way of rural tourism development,” Sustainability, vol. 16, no. 1, p. 422, 2024.
N. Romero–Medina, E. Flores–Tip´an, M. Carvache-Franco, O. Carvache-Franco, W. Carvache-Franco, and R. Gonz´alez-N´u˜nez, “Organizational design for strengthening community-based tourism: Empower- ing stakeholders for self-organization and networking,” PLoS One, vol. 19, no. 1, p. e0294849, 2024