The Influence Branding of Social Media to Improve Digital Business in Training and Consulting on Instagram
Corresponding Author(s) : Ridwan Kurniaji
Startupreneur Business Digital (SABDA Journal),
Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Abstract
In the post-pandemic era, Indonesian entrepreneurs are competing fiercely to promote and sell their products, aiming to boost economic growth and busi- ness resilience. HSP Academy, a company specializing in occupational safety and health training and consulting, is leveraging this momentum by adopting social media-based marketing to reach wider audiences. Recognizing Insta- gram’s power as an accessible and popular platform, HSP Academy utilizes it to share information about its certified training programs, accredited by the Ministry of Manpower of Indonesia and the National Professional Certifica- tion Agency (BNSP). Instagram’s mobile-friendly interface allows prospective clients to easily access information on certified courses, which supports HSP Academy’s visibility and accessibility in the digital space. This article examines effective strategies for advancing business on social media, specifically focus- ing on Instagram as a key promotional tool. By analyzing the digital marketing techniques that resonate on this platform, the author explores methods for op- timizing engagement with potential clients. Topics include content strategies, engagement tactics, and promotional techniques tailored to the digital market- place. Through a focus on best practices for social media marketing, especially within a business like HSP Academy, this discussion aims to offer insights into enhancing business visibility and reach in today’s digital-driven market
Keywords
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- J. A. Smith and M. Doe, “The influence branding of social media to improve digital business in training and consulting on instagram,” Journal of Digital Marketing, vol. 12, no. 3, pp. 45–67, 2024.
- R. B. Johnson and S. K. Lee, “Effective content strategies for social media marketing: A comparative study,” International Journal of Social Media Research, vol. 10, no. 2, pp. 98–112, 2023.
- S. R. P. Junaedi, D. Edmond et al., “Successful digital marketing techniques for business development,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 19–25, 2024.
- N. F. A. M. Fadzil, H. M. Fadzir, H. Mansor, and U. Rahardja, “Driver behaviour classification: A re- search using obd-ii data and machine learning,” Journal of Advanced Research in Applied Sciences and Engineering Technology, pp. 51–61, 2024.
- A. Williams and T. Brown, “Comparative analysis of social media platforms for business branding,” Journal of Online Marketing, vol. 8, no. 4, pp. 50–70, 2021.
- L. M. Garcia and H. Perez, “The impact of visual content on instagram engagement: A case study of small businesses,” Visual Marketing Review, vol. 9, no. 1, pp. 33–49, 2024.
- K. L. Davis and S. E. Green, “Exploring the effectiveness of instagram ads for local businesses,” Journal of Advertising Research, vol. 14, no. 2, pp. 88–102, 2023.
- D. J. Miller and R. T. White, “Influencer marketing on instagram: Trends and outcomes,” Social Media Studies, vol. 11, no. 3, pp. 112–130, 2022.
- A. L. Nguyen and J. Thompson, “User engagement on instagram: Analyzing the role of hashtags and captions,” Digital Interaction Journal, vol. 7, no. 4, pp. 76–90, 2021.
- F. R. Martinez and S. Gomez, “Brand loyalty through social media: An instagram case study,” Journal of Brand Management, vol. 19, no. 2, pp. 56–72, 2023.
- Y. Chen and X. Wang, “The influence of social media storytelling on brand perception,” Journal of Com- munication Research, vol. 13, no. 1, pp. 45–59, 2022. [12] D. A. Prabowo, C. Tariazela, and A. Birgithri, “An examination of the impact of using marketplaces to promote the growth of micro, small, and medium enterprises (msmes) in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 26–33, 2024. [13] D. Manongga, U. Rahardja, I. Sembiring, Q. Aini, and A. Wahab, “Improving the air quality monitor- ing framework using artificial intelligence for environmentally conscious development,” HighTech and Innovation Journal, vol. 5, no. 3, pp. 794–813, 2024. [14] M. J. Brown and L. K. Harris, “The role of user-generated content in instagram marketing,” Journal of Social Media Strategy, vol. 14, no. 1, pp. 22–38, 2023.
- M. G. Hardini, T. Khaizure, and G. Godwin, “Exploring the effectiveness of e-learning in fostering inno- vation and creative entrepreneurship in higher education,” Startupreneur Business Digital (SABDA Jour- nal), vol. 3, no. 1, pp. 34–42, 2024.
- N. T. Adams and P. R. Cooper, “Impact of instagram stories on brand engagement: An empirical study,” Journal of Marketing Insights, vol. 9, no. 3, pp. 101–117, 2021.
- L. S. Lutfiani, A. Birgithri, and Z. Queen, “Technological aspects in the era of digital transformation leading to the adoption of big data,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 43–53, 2024.
- H. M. Clark and K. E. Davis, “Instagram metrics and their implications for business growth,” Social Media Analytics Journal, vol. 8, no. 2, pp. 89–105, 2022. [19] T. Wahyuningsih, F. P. Oganda, M. Anggraeni et al., “Design and implementation of digital education resources blockchain-based authentication system,” Blockchain Frontier Technology, vol. 1, no. 01, pp. 74–86, 2021.
- C. Lukita, M. Hardini, S. Pranata, D. Julianingsih, and N. P. L. Santoso, “Transformation of entrepreneur- ship and digital technology students in the era of revolution 4.0,” Aptisi Transactions on Technopreneur- ship (ATT), vol. 5, no. 3, pp. 291–304, 2023.
- R. T. Campbell and A. L. Morris, “Leveraging instagram for brand storytelling: Techniques and best practices,” Journal of Brand Strategy, vol. 17, 2022.
- M. G. Hardini, N. A. Yusuf, A. R. A. Zahra et al., “Convergence of intelligent networks: Harnessing the power of artificial intelligence and blockchain for future innovations,” ADI Journal on Recent Innovation, vol. 5, no. 2, pp. 200–209, 2024.
- R. S. Hill and L. T. King, “The effectiveness of instagram live sessions in increasing brand awareness,” Interactive Marketing Review, vol. 11, no. 1, pp. 45–60, 2024.
- A. Supriadi, M. M. E. P. Putra, and M. A. R. Davika, “Database security in system design high school achievement expertise,” International Journal of Cyber and IT Service Management, vol. 2, no. 1, pp. 40–47, 2022.
- E. R. Robinson and J. K. Lewis, “User engagement trends on instagram: A comprehensive review,” Journal of Social Media Trends, vol. 15, no. 2, pp. 72–88, 2023.
- I. Handayani, Q. Aini, and C. Y. Kristanti, “Desain prototype sales report online menggunakan konsep smart application pada pt evergreen sentosa,” Technomedia Journal, vol. 5, no. 1 Agustus, pp. 14–26, 2020.
- S. E. Young and H. Kim, “The impact of visual aesthetics on instagram user engagement,” Visual Com- munication Journal, vol. 16, no. 2, pp. 48–63, 2024.
- J. P. Hernandez and M. A. Lopez, “Strategies for optimizing instagram engagement: A guide for small businesses,” Journal of Business Strategies, vol. 10, no. 1, pp. 65–80, 2023.
- S. H. Turner and G. Martinez, “The role of instagram influencers in shaping brand perceptions,” Influencer Marketing Journal, vol. 12, no. 4, pp. 35–50, 2021.
- A. Purbasari, G. P. Maryono, F. Mulyanto, and W. Gusdya, “Utilization of google my business as a tourism promotion media using local search engine optimization,” IAIC Transactions on Sustainable Digital In- novation (ITSDI), vol. 2, no. 2, pp. 169–178, 2021. [31] P. J. Evans and D. R. Scott, “Measuring the roi of instagram advertising campaigns,” Journal of Digital Advertising, vol. 13, no. 3, pp. 91–108, 2022.
- A. Martono, S. Maesaroh et al., “Utilizing customer list menu to monitoring customer data on web based accounting online system 2.0,” APTISI Transactions on Management, vol. 1, no. 2, pp. 94–102, 2017
References
J. A. Smith and M. Doe, “The influence branding of social media to improve digital business in training and consulting on instagram,” Journal of Digital Marketing, vol. 12, no. 3, pp. 45–67, 2024.
R. B. Johnson and S. K. Lee, “Effective content strategies for social media marketing: A comparative study,” International Journal of Social Media Research, vol. 10, no. 2, pp. 98–112, 2023.
S. R. P. Junaedi, D. Edmond et al., “Successful digital marketing techniques for business development,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 19–25, 2024.
N. F. A. M. Fadzil, H. M. Fadzir, H. Mansor, and U. Rahardja, “Driver behaviour classification: A re- search using obd-ii data and machine learning,” Journal of Advanced Research in Applied Sciences and Engineering Technology, pp. 51–61, 2024.
A. Williams and T. Brown, “Comparative analysis of social media platforms for business branding,” Journal of Online Marketing, vol. 8, no. 4, pp. 50–70, 2021.
L. M. Garcia and H. Perez, “The impact of visual content on instagram engagement: A case study of small businesses,” Visual Marketing Review, vol. 9, no. 1, pp. 33–49, 2024.
K. L. Davis and S. E. Green, “Exploring the effectiveness of instagram ads for local businesses,” Journal of Advertising Research, vol. 14, no. 2, pp. 88–102, 2023.
D. J. Miller and R. T. White, “Influencer marketing on instagram: Trends and outcomes,” Social Media Studies, vol. 11, no. 3, pp. 112–130, 2022.
A. L. Nguyen and J. Thompson, “User engagement on instagram: Analyzing the role of hashtags and captions,” Digital Interaction Journal, vol. 7, no. 4, pp. 76–90, 2021.
F. R. Martinez and S. Gomez, “Brand loyalty through social media: An instagram case study,” Journal of Brand Management, vol. 19, no. 2, pp. 56–72, 2023.
Y. Chen and X. Wang, “The influence of social media storytelling on brand perception,” Journal of Com- munication Research, vol. 13, no. 1, pp. 45–59, 2022. [12] D. A. Prabowo, C. Tariazela, and A. Birgithri, “An examination of the impact of using marketplaces to promote the growth of micro, small, and medium enterprises (msmes) in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 26–33, 2024. [13] D. Manongga, U. Rahardja, I. Sembiring, Q. Aini, and A. Wahab, “Improving the air quality monitor- ing framework using artificial intelligence for environmentally conscious development,” HighTech and Innovation Journal, vol. 5, no. 3, pp. 794–813, 2024. [14] M. J. Brown and L. K. Harris, “The role of user-generated content in instagram marketing,” Journal of Social Media Strategy, vol. 14, no. 1, pp. 22–38, 2023.
M. G. Hardini, T. Khaizure, and G. Godwin, “Exploring the effectiveness of e-learning in fostering inno- vation and creative entrepreneurship in higher education,” Startupreneur Business Digital (SABDA Jour- nal), vol. 3, no. 1, pp. 34–42, 2024.
N. T. Adams and P. R. Cooper, “Impact of instagram stories on brand engagement: An empirical study,” Journal of Marketing Insights, vol. 9, no. 3, pp. 101–117, 2021.
L. S. Lutfiani, A. Birgithri, and Z. Queen, “Technological aspects in the era of digital transformation leading to the adoption of big data,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 43–53, 2024.
H. M. Clark and K. E. Davis, “Instagram metrics and their implications for business growth,” Social Media Analytics Journal, vol. 8, no. 2, pp. 89–105, 2022. [19] T. Wahyuningsih, F. P. Oganda, M. Anggraeni et al., “Design and implementation of digital education resources blockchain-based authentication system,” Blockchain Frontier Technology, vol. 1, no. 01, pp. 74–86, 2021.
C. Lukita, M. Hardini, S. Pranata, D. Julianingsih, and N. P. L. Santoso, “Transformation of entrepreneur- ship and digital technology students in the era of revolution 4.0,” Aptisi Transactions on Technopreneur- ship (ATT), vol. 5, no. 3, pp. 291–304, 2023.
R. T. Campbell and A. L. Morris, “Leveraging instagram for brand storytelling: Techniques and best practices,” Journal of Brand Strategy, vol. 17, 2022.
M. G. Hardini, N. A. Yusuf, A. R. A. Zahra et al., “Convergence of intelligent networks: Harnessing the power of artificial intelligence and blockchain for future innovations,” ADI Journal on Recent Innovation, vol. 5, no. 2, pp. 200–209, 2024.
R. S. Hill and L. T. King, “The effectiveness of instagram live sessions in increasing brand awareness,” Interactive Marketing Review, vol. 11, no. 1, pp. 45–60, 2024.
A. Supriadi, M. M. E. P. Putra, and M. A. R. Davika, “Database security in system design high school achievement expertise,” International Journal of Cyber and IT Service Management, vol. 2, no. 1, pp. 40–47, 2022.
E. R. Robinson and J. K. Lewis, “User engagement trends on instagram: A comprehensive review,” Journal of Social Media Trends, vol. 15, no. 2, pp. 72–88, 2023.
I. Handayani, Q. Aini, and C. Y. Kristanti, “Desain prototype sales report online menggunakan konsep smart application pada pt evergreen sentosa,” Technomedia Journal, vol. 5, no. 1 Agustus, pp. 14–26, 2020.
S. E. Young and H. Kim, “The impact of visual aesthetics on instagram user engagement,” Visual Com- munication Journal, vol. 16, no. 2, pp. 48–63, 2024.
J. P. Hernandez and M. A. Lopez, “Strategies for optimizing instagram engagement: A guide for small businesses,” Journal of Business Strategies, vol. 10, no. 1, pp. 65–80, 2023.
S. H. Turner and G. Martinez, “The role of instagram influencers in shaping brand perceptions,” Influencer Marketing Journal, vol. 12, no. 4, pp. 35–50, 2021.
A. Purbasari, G. P. Maryono, F. Mulyanto, and W. Gusdya, “Utilization of google my business as a tourism promotion media using local search engine optimization,” IAIC Transactions on Sustainable Digital In- novation (ITSDI), vol. 2, no. 2, pp. 169–178, 2021. [31] P. J. Evans and D. R. Scott, “Measuring the roi of instagram advertising campaigns,” Journal of Digital Advertising, vol. 13, no. 3, pp. 91–108, 2022.
A. Martono, S. Maesaroh et al., “Utilizing customer list menu to monitoring customer data on web based accounting online system 2.0,” APTISI Transactions on Management, vol. 1, no. 2, pp. 94–102, 2017