The Role of Technology Adoption in Scaling Startupreneur Business Models in the Digital Economy
Corresponding Author(s) : Ariana Delhi
Startupreneur Business Digital (SABDA Journal),
Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Abstract
Technology adoption plays a vital role in the digital business landscape, enabling startupreneurs to scale their businesses efficiently. In the era of the digital economy, adopting the right technologies can drive growth and enhance competitiveness. This study aims to understand how technology adoption contributes to the scaling of startupreneur business models. Using a mixed-methods approach, data was collected through quantitative surveys and in-depth interviews with 200 startupreneurs. The results indicate that cloud computing, e-commerce platforms, and mobile apps are the most impactful technologies, with cloud computing driving 30% business growth and 20% cost reduction. These findings highlight the importance of strategic technology adoption for startupreneurs seeking to expand their operations. The study offers practical insights into how startupreneurs can leverage digital tools for sustainable growth, and future research should explore the long-term impacts of emerging technologies like AI and blockchain.
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- W. Ebirim, D. J. P. Montero, E. C. Ani, N. Ninduwezuor-Ehiobu, F. O. Usman, and K. A. Olu-lawal, “The role of agile project management in driving innovation in energy-efficient hvac solutions,” Engineering Science & Technology Journal, vol. 5, no. 3, pp. 662–673, 2024. [29] G.-F. Feng and X. Li, “The roles of anti-monopoly on green innovation: evidence from the chinese manufacturing industry,” Emerging Markets Finance and Trade, vol. 60, no. 1, pp. 1–18, 2024.
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References
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R. A. Marcella, S. Kusuma et al., “Strategi tangguh menghadapi pandemi covid-19 dalam kuliner tra- disional indonesia pempek sulthan,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 4, no. 2, pp. 116–121, 2023.
Z. Queen, A. Anjani, and A. G. Prawiyog, “Designing a digital business study program using lean startup methodology,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 1–9, 2024.
F. Mulyanto, A. Purbasari et al., “Solusi arsitektur berbasis blockchain untuk manajemen rantai pasokan yang transparan,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 2, no. 2, pp. 197–206, 2024.
A. S. Bist, “The importance of building a digital business startup in college,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 1, pp. 31–42, 2023. [6] L. Meria, S. Hidayat, N. D. Santiago, S. Saukani, and S. H. Khotimah, “Blending work values, engage- ment, and satisfaction to drive ocb in technopreneurial startups,” Aptisi Transactions on Technopreneur- ship (ATT), vol. 6, no. 3, pp. 324–338, 2024. [7] L. K. Choi, N. Iftitah, and P. Angela, “Developing technopreneur skills to face future challenges,” IAIC Transactions on Sustainable Digital Innovation (ITSDI), vol. 5, no. 2, pp. 127–135, 2024.
Y. Amri and A. Monalisa, “Building entrepreneurial character in schools: preparing the young generation for the world of work,” Research in Education and Technology (REGY), vol. 2, no. 2, pp. 75–79, 2024.
D. Robert, F. P. Oganda, A. Sutarman, W. Hidayat, and A. Fitriani, “Machine learning techniques for predicting the success of ai-enabled startups in the digital economy,” CORISINTA, vol. 1, no. 1, pp. 61– 69, 2024. [10] M. Annas and T. Handra, “High rate of turnover intention: Study of logistics industrial workers,” Star- tupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 106–117, 2023.
A. Muhtadibillah, B. Rawat, B. M. Sentosa et al., “Motivasi organisasi dalam mengadopsi teknologi
blockchain: Suatu tinjauan literatur dan analisis kualitatif,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 2, no. 2, pp. 188–196, 2024.
S. R. P. Junaedi, D. Edmond et al., “Successful digital marketing techniques for business development,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 19–25, 2024.
D. Syaepudin et al., “Implementasi akad pembiayaan mudharabah pada koperasi syariah kspps bmt al fath ikmi,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 3, no. 1, pp. 1–10, 2024.
J. van der Merwe, S. M. Wahid, G. P. Cesna, D. A. Prabowo et al., “Improving natural resource manage- ment through ai: Quantitative analysis using smartpls,” International Transactions on Artificial Intelli- gence, vol. 2, no. 2, pp. 135–142, 2024.
N. Ani, S. Millah, and P. A. Sunarya, “Optimizing online business security with blockchain technology,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 67–80, 2024.
D. Monika, M. Magta, D. E. Rose et al., “Peran program kelas dalam membina literasi sains pada anak usia dini,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 2, no. 2, pp. 176–187, 2024.
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