Creating Competitive Advantage through Digital Innovation: Insights from Startupreneurs in E-Commerce
Corresponding Author(s) : Gabriela Nicola
Startupreneur Business Digital (SABDA Journal),
Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Abstract
Digital innovation has become a crucial factor in creating competitive advantage for startups in the e-commerce industry. In the fast-paced digital economy, startupreneurs must leverage technological advancements to differentiate themselves and ensure sustainable growth. This research aims to explore how digital innovation is utilized by startupreneurs in e-commerce to gain a competitive edge, focusing on the strategies that enhance market presence and customer loyalty. A mixed-method approach was adopted, combining surveys and in-depth interviews with e-commerce startupreneurs, along with a comprehensive literature review to provide a theoretical foundation. The findings indicate that startups implementing digital innovations such as automation, data analytics, and personalized customer experiences see significant improvements in customer satisfaction and operational efficiency. These innovations play a pivotal role in helping e-commerce startups maintain competitiveness in a saturated market. In conclusion, this study highlights the practical importance of adopting digital innovation for e-commerce startups and contributes to the theoretical understanding of how digital tools can drive entrepreneurial success in modern markets
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- A. Ruangkanjanases, A. Khan, O. Sivarak, U. Rahardja, and S.-C. Chen, “Modeling the consumers’ flow experience in e-commerce: The integration of ecm and tam with the antecedents of flow experience,” SAGE Open, vol. 14, no. 2, p. 21582440241258595, 2024.
- M. Ahli, M. F. Hilmi, and A. Abudaqa, “Ethical sales behavior influencing trust, loyalty, green experience, and satisfaction in uae public entrepreneur firms,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 2, pp. 149–168, 2024.
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- U. Rahardja, Q. Aini, A. S. Bist, S. Maulana, and S. Millah, “Examining the interplay of technology readiness and behavioural intentions in health detection safe entry station,” JDM (Jurnal Dinamika Man- ajemen), vol. 15, no. 1, pp. 125–143, 2024.
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- D. A. Prabowo, C. Tariazela, and A. Birgithri, “An examination of the impact of using marketplaces to promote the growth of micro, small, and medium enterprises (msmes) in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 26–33, 2024. [9] T. Hidayat, D. Manongga, Y. Nataliani, S. Wijono, S. Y. Prasetyo, E. Maria, U. Raharja, I. Sembiring et al., “Performance prediction using cross validation (gridsearchcv) for stunting prevalence,” in 2024 IEEE International Conference on Artificial Intelligence and Mechatronics Systems (AIMS). IEEE, 2024, pp. 1–6.
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- K. A. A. Manurung, H. Siregar, I. Fahmi, and D. B. Hakim, “Value chain and esg performance as deter- minants of sustainable lending in commercial bank: A systematic literature review,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 1, pp. 41–55, 2024.
- E. E. Djajasasana and J. R. K. Bokau, “Utilization of micro influencers and engagement in social media to gain cadet candidates,” ADI Journal on Recent Innovation, vol. 6, no. 1, pp. 1–7, 2024.
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- C. Lukita, N. Lutfiani, A. R. S. Panjaitan, U. Rahardja, M. L. Huzaifah et al., “Harnessing the power of random forest in predicting startup partnership success,” in 2023 Eighth International Conference on Informatics and Computing (ICIC). IEEE, 2023, pp. 1–6.
- N. Anwar, A. M. Widodo, B. A. Sekti, M. B. Ulum, M. Rahaman, and H. D. Ariessanti, “Comparative analysis of nij and nist methods for microsd investigations: A technopreneur approach,” Aptisi Transac- tions on Technopreneurship (ATT), vol. 6, no. 2, pp. 169–181, 2024.
- R. Salam, Q. Aini, B. A. A. Laksminingrum, B. N. Henry, U. Rahardja, and A. A. Putri, “Consumer adoption of artificial intelligence in air quality monitoring: A comprehensive utaut2 analysis,” in 2023 Eighth International Conference on Informatics and Computing (ICIC). IEEE, 2023, pp. 1–6.
- L. Sanbella, I. Van Versie, and S. Audiah, “Online marketing strategy optimization to increase sales and e-commerce development: An integrated approach in the digital age,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 54–66, 2024.
- D. Bennet, L. Maria, Y. P. A. Sanjaya, and A. R. A. Zahra, “Blockchain technology: Revolutionizing transactions in the digital age,” ADI Journal on Recent Innovation, vol. 5, no. 2, pp. 192–199, 2024.
- S. Wahyuningsih, A. Sutarman, I. N. Hikam et al., “Understanding purposeful leadership in en- trepreneurial contexts: A bibliometric analysis,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 2, pp. 213–230, 2024.
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- M. H. R. Chakim, Q. Aini, P. A. Sunarya, N. P. L. Santoso, D. A. R. Kusumawardhani, and U. Rahardja, “Understanding factors influencing the adoption of ai-enhanced air quality systems: A utaut perspective,” in 2023 Eighth International Conference on Informatics and Computing (ICIC). IEEE, 2023, pp. 1–6.
- Q. Aini, I. Sembiring, A. Setiawan, I. Setiawan, and U. Rahardja, “Perceived accuracy and user behavior: Exploring the impact of ai-based air quality detection application (aiku),” Indonesian Journal of Applied Research (IJAR), vol. 4, no. 3, pp. 209–224, 2023.
- S. Lestari, S. Watini, and D. E. Rose, “Impact of self-efficacy and work discipline on employee performance in sociopreneur initiatives,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 2, pp. 270–284, 2024.
- N. Ani, S. Millah, and P. A. Sunarya, “Optimizing online business security with blockchain technology,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 67–80, 2024.
- M. G. Hardini, T. Khaizure, and G. Godwin, “Exploring the effectiveness of e-learning in fostering inno- vation and creative entrepreneurship in higher education,” Startupreneur Business Digital (SABDA Jour- nal), vol. 3, no. 1, pp. 34–42, 2024. [28] N. S. Ainy, I. Mujadid, N. Hadi, and L. Sjahfirdi, “Increase in the abundance of invasive fish species in the ciliwung river, dki jakarta and west java provinces,” ADI Journal on Recent Innovation, vol. 6, no. 1, pp. 17–31, 2024.
- I. N. Aieni, C. Taurusta et al., “Rancang bangun game adventure 3d edukasi sampah organik dan non- organik: Design and build an educational 3d adventure game on organic and non-organic waste,” Techno- media Journal, vol. 9, no. 1, pp. 61–75, 2024.
- D. R. A. Permana, M. Fahrulrozi, A. Ismono, and R. T. Ningrum, “Implementasi graphic rating scale dalam menentukan prioritas indent motor pada dealer sepeda motor: Implementation of the graphic rating scale in determining motorcycle indent priorities at motorcycle dealers,” Technomedia Journal, vol. 9, no. 1, pp. 76–91, 2024.
References
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M. Ahli, M. F. Hilmi, and A. Abudaqa, “Ethical sales behavior influencing trust, loyalty, green experience, and satisfaction in uae public entrepreneur firms,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 2, pp. 149–168, 2024.
Y. S. Dewi, “Influence of type and dose of coagulants on vehicle wash wastewater,” ADI Journal on Recent Innovation, vol. 6, no. 1, pp. 8–16, 2024. [4] S. R. P. Junaedi, D. Edmond et al., “Successful digital marketing techniques for business development,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 19–25, 2024.
T. A. Wiratno and B. Callula, “Transformation of beauty in digital fine arts aesthetics: An artpreneur perspective,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 2, pp. 231–241, 2024.
U. Rahardja, Q. Aini, A. S. Bist, S. Maulana, and S. Millah, “Examining the interplay of technology readiness and behavioural intentions in health detection safe entry station,” JDM (Jurnal Dinamika Man- ajemen), vol. 15, no. 1, pp. 125–143, 2024.
R. Sivaraman, M.-H. Lin, M. I. C. Vargas, S. I. S. Al-Hawary, U. Rahardja, F. A. H. Al-Khafaji, E. V. Golubtsova, and L. Li, “Multi-objective hybrid system development: To increase the performance of diesel/photovoltaic/wind/battery system.” Mathematical Modelling of Engineering Problems, vol. 11, no. 3, 2024.
D. A. Prabowo, C. Tariazela, and A. Birgithri, “An examination of the impact of using marketplaces to promote the growth of micro, small, and medium enterprises (msmes) in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 26–33, 2024. [9] T. Hidayat, D. Manongga, Y. Nataliani, S. Wijono, S. Y. Prasetyo, E. Maria, U. Raharja, I. Sembiring et al., “Performance prediction using cross validation (gridsearchcv) for stunting prevalence,” in 2024 IEEE International Conference on Artificial Intelligence and Mechatronics Systems (AIMS). IEEE, 2024, pp. 1–6.
U. Rahardja, I. D. Hapsari, P. H. Putra, and A. N. Hidayanto, “Technological readiness and its impact on mobile payment usage: A case study of go-pay,” Cogent Engineering, vol. 10, no. 1, p. 2171566, 2023.
M. Ahli, M. F. Hilmi, and A. Abudaqa, “Moderating effect of employee service quality and mediating impact of experiential marketing in uae entrepreneurial sector,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 2, pp. 285–299, 2024.
A. Pambudi, N. Lutfiani, M. Hardini, A. R. A. Zahra, and U. Rahardja, “The digital revolution of startup matchmaking: Ai and computer science synergies,” in 2023 Eighth International Conference on Infor- matics and Computing (ICIC). IEEE, 2023, pp. 1–6.
K. A. A. Manurung, H. Siregar, I. Fahmi, and D. B. Hakim, “Value chain and esg performance as deter- minants of sustainable lending in commercial bank: A systematic literature review,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 1, pp. 41–55, 2024.
E. E. Djajasasana and J. R. K. Bokau, “Utilization of micro influencers and engagement in social media to gain cadet candidates,” ADI Journal on Recent Innovation, vol. 6, no. 1, pp. 1–7, 2024.
L. S. Lutfiani, A. Birgithri, and Z. Queen, “Technological aspects in the era of digital transformation leading to the adoption of big data,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 43–53, 2024.
C. Lukita, N. Lutfiani, A. R. S. Panjaitan, U. Rahardja, M. L. Huzaifah et al., “Harnessing the power of random forest in predicting startup partnership success,” in 2023 Eighth International Conference on Informatics and Computing (ICIC). IEEE, 2023, pp. 1–6.
N. Anwar, A. M. Widodo, B. A. Sekti, M. B. Ulum, M. Rahaman, and H. D. Ariessanti, “Comparative analysis of nij and nist methods for microsd investigations: A technopreneur approach,” Aptisi Transac- tions on Technopreneurship (ATT), vol. 6, no. 2, pp. 169–181, 2024.
R. Salam, Q. Aini, B. A. A. Laksminingrum, B. N. Henry, U. Rahardja, and A. A. Putri, “Consumer adoption of artificial intelligence in air quality monitoring: A comprehensive utaut2 analysis,” in 2023 Eighth International Conference on Informatics and Computing (ICIC). IEEE, 2023, pp. 1–6.
L. Sanbella, I. Van Versie, and S. Audiah, “Online marketing strategy optimization to increase sales and e-commerce development: An integrated approach in the digital age,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 54–66, 2024.
D. Bennet, L. Maria, Y. P. A. Sanjaya, and A. R. A. Zahra, “Blockchain technology: Revolutionizing transactions in the digital age,” ADI Journal on Recent Innovation, vol. 5, no. 2, pp. 192–199, 2024.
S. Wahyuningsih, A. Sutarman, I. N. Hikam et al., “Understanding purposeful leadership in en- trepreneurial contexts: A bibliometric analysis,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 2, pp. 213–230, 2024.
D. Jonas, E. Maria, I. R. Widiasari, U. Rahardja, T. Wellem et al., “Design of a tam framework with emotional variables in the acceptance of health-based iot in indonesia,” ADI Journal on Recent Innovation, vol. 5, no. 2, pp. 146–154, 2024.
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Q. Aini, I. Sembiring, A. Setiawan, I. Setiawan, and U. Rahardja, “Perceived accuracy and user behavior: Exploring the impact of ai-based air quality detection application (aiku),” Indonesian Journal of Applied Research (IJAR), vol. 4, no. 3, pp. 209–224, 2023.
S. Lestari, S. Watini, and D. E. Rose, “Impact of self-efficacy and work discipline on employee performance in sociopreneur initiatives,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 2, pp. 270–284, 2024.
N. Ani, S. Millah, and P. A. Sunarya, “Optimizing online business security with blockchain technology,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 67–80, 2024.
M. G. Hardini, T. Khaizure, and G. Godwin, “Exploring the effectiveness of e-learning in fostering inno- vation and creative entrepreneurship in higher education,” Startupreneur Business Digital (SABDA Jour- nal), vol. 3, no. 1, pp. 34–42, 2024. [28] N. S. Ainy, I. Mujadid, N. Hadi, and L. Sjahfirdi, “Increase in the abundance of invasive fish species in the ciliwung river, dki jakarta and west java provinces,” ADI Journal on Recent Innovation, vol. 6, no. 1, pp. 17–31, 2024.
I. N. Aieni, C. Taurusta et al., “Rancang bangun game adventure 3d edukasi sampah organik dan non- organik: Design and build an educational 3d adventure game on organic and non-organic waste,” Techno- media Journal, vol. 9, no. 1, pp. 61–75, 2024.
D. R. A. Permana, M. Fahrulrozi, A. Ismono, and R. T. Ningrum, “Implementasi graphic rating scale dalam menentukan prioritas indent motor pada dealer sepeda motor: Implementation of the graphic rating scale in determining motorcycle indent priorities at motorcycle dealers,” Technomedia Journal, vol. 9, no. 1, pp. 76–91, 2024.