Utilizing Digital Marketing As A Business Strategy: Utilizing Digital Marketing As A Business Strategy

B.P. Kusumo Bintaro; Petrus  Sokibi; Izwan  Amsyar; Yulia Putri  Ayu Sanjaya

doi:10.33050/sabda.v1i1.79

Issue

Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)

Issue Published : June 22, 2023

Date Log

Submitted

April 20, 2022

Accepted

May 23, 2022

Published

May 23, 2022

Utilizing Digital Marketing As A Business Strategy

https://doi.org/10.33050/sabda.v1i1.79

B.P. Kusumo Bintaro

University of Bakrie

Petrus Sokibi

University of Catur Insan Cendekia

Izwan Amsyar

Informatics Academy

Yulia Putri Ayu Sanjaya

University of Raharja

Corresponding Author(s) : Yulia Putri Ayu Sanjaya

yulia.putri@raharja.info

Startupreneur Business Digital (SABDA Journal), Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Article Published : May 23, 2022

Abstract

With the advancement of information technology has grown so rapidly. One form of development that can be seen in the existence of a platform that connects one another or what can be said is social media. Instagram, Facebook, Twitter and Tiktok are examples of social media that are the most popular platforms. Starting from children to adults all use social media[1]. With this, social media has become a concern for business people. Now, almost all business people do not hesitate to market their products or services through social media. On that basis, this article was written. The goal is to see how digital marketing is useful in today's business strategy.

Keywords

Business Sosial Media Digital Marketing

Bintaro, B. K., Sokibi, P. ., Amsyar, I. ., & Ayu Sanjaya, Y. P. . (2022). Utilizing Digital Marketing As A Business Strategy: Utilizing Digital Marketing As A Business Strategy. Startupreneur Business Digital (SABDA Journal), 1(1), 63–71. https://doi.org/10.33050/sabda.v1i1.79

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References

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Sudaryono, U. Rahardja, and E. P. Harahap, “Implementation of Information Planning and Strategies Industrial Technology 4.0 to Improve Business Intelligence Performance on Official Site APTISI,” Journal of Physics: Conference Series, vol. 1179, no. 1, pp. 0–7, 2019, doi: 10.1088/1742-6596/1179/1/012111.
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D. Herhausen, D. Miočević, R. E. Morgan, and M. H. P. Kleijnen, “The digital marketing capabilities gap,” Industrial Marketing Management, vol. 90, pp. 276–290, 2020.
N. Pandey, P. Nayal, and A. S. Rathore, “Digital marketing for B2B organizations: structured literature review and future research directions,” Journal of Business & Industrial Marketing, 2020.
M. Bala and D. Verma, “A critical review of digital marketing,” M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, vol. 8, no. 10, pp. 321–339, 2018.
D. A. Shepherd and M. Gruber, “The lean startup framework: Closing the academic–practitioner divide,” Entrepreneurship Theory and Practice, vol. 45, no. 5, pp. 967–998, 2021.
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N. Septiani, A. S. Bist, C. S. Bangun, and E. Dolan, “Digital Business Student Development for Entrepreneurs with Software,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, 2022.
L. Meria, Q. Aini, N. P. Lestari Santoso, U. Raharja, and S. Millah, “Management of Access Control for Decentralized Online Educations using Blockchain Technology,” in 2021 Sixth International Conference on Informatics and Computing (ICIC), Nov. 2021, pp. 1–6. doi: 10.1109/ICIC54025.2021.9632999.

References

R. Passaro, I. Quinto, P. Rippa, and A. Thomas, “Evolution of collaborative networks supporting startup sustainability: evidences from digital firms,” Sustainability, vol. 12, no. 22, p. 9437, 2020.

C. Ávalos, A. Pérez-Escoda, and L. Monge, “Lean Startup as a learning methodology for developing digital and research competencies,” Journal of New Approaches in Educational Research (NAER Journal), vol. 8, no. 2, pp. 227–242, 2019.

A. Cavallo, A. Ghezzi, C. Dell’Era, and E. Pellizzoni, “Fostering digital entrepreneurship from startup to scaleup: The role of venture capital funds and angel groups,” Technological Forecasting and Social Change, vol. 145, pp. 24–35, 2019.

A. Skala, “The startup as a result of innovative entrepreneurship,” in Digital Startups in Transition Economies, Springer, 2019, pp. 1–40.

D. Tohanean and P. Weiss, “Digital entrepreneurship and green business model innovation: Lean startup approaches,” Quality-Access to Success, vol. 20, no. S2, pp. 630–634, 2019.

A. Ghezzi and A. Cavallo, “Agile business model innovation in d[1] A. Ghezzi and A. Cavallo, ‘Agile business model innovation in digital entrepreneurship: Lean startup approaches,’ J. Bus. Res., vol. 110, pp. 519–537, 2020.igital entrepreneurship: Lean startup approaches,” J Bus Res, vol. 110, pp. 519–537, 2020.

A. Ghezzi, “Digital startups and the adoption and implementation of Lean Startup Approaches: Effectuation, Bricolage and Opportunity Creation in practice,” Technological Forecasting and Social Change, vol. 146, pp. 945–960, 2019.

R. N. Suwarni, M. Fahlevi, and M. N. Abdi, “Startup valuation by venture capitalists: An empirical study Indonesia firms,” International Journal of Control and Automation, vol. 13, no. 2, pp. 785–796, 2020.

D. S. Soegoto and M. Faridh, “Developments of Information Technology and Digital Startup Sector of Agriculture in Indonesia,” in IOP Conference Series: Materials Science and Engineering, 2020, vol. 879, no. 1, p. 12137.

E. Guustaaf, U. Rahardja, Q. Aini, N. A. Santoso, and N. P. L. Santoso, “Desain Kerangka Blockchain terhadap pendidikan: A Survey,” CESS (Journal of Computer Engineering, System and Science), vol. 6, no. 2, pp. 88–92.

B. Rawat, N. Mehra, A. S. Bist, M. Yusup, and Y. P. A. Sanjaya, “Quantum Computing and AI: Impacts & Possibilities,” ADI Journal on Recent Innovation, vol. 3, no. 2, pp. 202–207, 2022.

V. Elmanda, A. E. Purba, Y. P. A. Sanjaya, and D. Julianingsih, “Efektivitas Program Magang Siswa SMK di Kota Serang Dengan Menggunakan Metode CIPP di Era Adaptasi New Normal Pandemi Covid-19,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 3, no. 1, pp. 5–15, 2022.

Y. Shino, C. Lukita, K. B. Rii, and E. A. Nabila, “The Emergence of Fintech in Higher Education Curriculum,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, 2022.

R. Hardjosubroto, U. Rahardja, N. Anggraini, and W. Yestina, “Penggalangan Dana Digital Untuk Yayasan Disabilitas Melalui Produk UMKM Di Era 4.0,” ADI Pengabdian Kepada Masyarakat, vol. 1, no. 1, pp. 1–13, 2020.

N. A. Santoso and E. A. Nabila, “Social Media Factors and Teen Gadget Addiction Factors in Indonesia,” ADI Journal on Recent Innovation, vol. 3, no. 1, pp. 67–77, 2021.

M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The Role of Business Incubators in Developing Local Digital Startups in Indonesia,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 1–10, 2022.

E. Guustaaf, U. Rahardja, Q. Aini, H. W. Maharani, and N. A. Santoso, “Blockchain-based Education Project,” Aptisi Transactions on Management (ATM), vol. 5, no. 1, pp. 46–61, 2021.

E. A. Sukma, A. N. Hidayanto, A. I. Pandesenda, A. N. Yahya, P. Widharto, and U. Rahardja, “Sentiment Analysis of the New Indonesian Government Policy (Omnibus Law) on Social Media Twitter,” in 2020 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS), 2020, pp. 153–158.

S. Watini, H. Latifah, D. Rudianto, and N. A. Santoso, “Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 23–32, 2022.

F. P. Oganda, N. Lutfiani, Q. Aini, U. Rahardja, and A. Faturahman, “Blockchain Education Smart Courses of Massive Online Open Course Using Business Model Canvas,” in 2020 2nd International Conference on Cybernetics and Intelligent System (ICORIS), 2020, pp. 1–6.

Y. Purwanti, “The Influence Of Digital Marketing & Innovasion On The School Performance,” Turkish Journal of Computer and Mathematics Education (TURCOMAT), vol. 12, no. 7, pp. 118–127, 2021.

Sudaryono, U. Rahardja, and E. P. Harahap, “Implementation of Information Planning and Strategies Industrial Technology 4.0 to Improve Business Intelligence Performance on Official Site APTISI,” Journal of Physics: Conference Series, vol. 1179, no. 1, pp. 0–7, 2019, doi: 10.1088/1742-6596/1179/1/012111.

E. M. Olson, K. M. Olson, A. J. Czaplewski, and T. M. Key, “Business strategy and the management of digital marketing,” Bus Horiz, vol. 64, no. 2, pp. 285–293, 2021.

D. Herhausen, D. Miočević, R. E. Morgan, and M. H. P. Kleijnen, “The digital marketing capabilities gap,” Industrial Marketing Management, vol. 90, pp. 276–290, 2020.

N. Pandey, P. Nayal, and A. S. Rathore, “Digital marketing for B2B organizations: structured literature review and future research directions,” Journal of Business & Industrial Marketing, 2020.

M. Bala and D. Verma, “A critical review of digital marketing,” M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, vol. 8, no. 10, pp. 321–339, 2018.

D. A. Shepherd and M. Gruber, “The lean startup framework: Closing the academic–practitioner divide,” Entrepreneurship Theory and Practice, vol. 45, no. 5, pp. 967–998, 2021.

E. Pollman, “Startup governance,” U. Pa. L. Rev., vol. 168, p. 155, 2019.

N. Septiani, A. S. Bist, C. S. Bangun, and E. Dolan, “Digital Business Student Development for Entrepreneurs with Software,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, 2022.

L. Meria, Q. Aini, N. P. Lestari Santoso, U. Raharja, and S. Millah, “Management of Access Control for Decentralized Online Educations using Blockchain Technology,” in 2021 Sixth International Conference on Informatics and Computing (ICIC), Nov. 2021, pp. 1–6. doi: 10.1109/ICIC54025.2021.9632999.