Startupreneur Business Digital (SABDA Journal)

Product Innovation of Foodpreneurs Towards Customer Loyalty

Alessandro Daeli Garcia — 2025-09-24

This study examines the relationship between product innovation and customer loyalty in the foodpreneur industry. In an increasingly competitive market, businesses must continuously innovate to maintain consumer interest, differentiate their brand, and enhance customer engagement. This research aims to assess the impact of product innovation on customer loyalty, with customer satisfaction as a mediating factor. This study employs a Systematic Literature Review (SLR) method by analyzing 20 journal articles published between 2021 and 2025. The articles were selected based on their relevance to product innovation, customer loyalty, and customer satisfaction in the foodpreneur sector. The findings indicate a strong positive relationship between product innovation and customer loyalty, with customer satisfaction serving as a crucial mediator. Satisfied customers are more likely to make repeat purchases and recommend brands, strengthening longterm loyalty. Additionally, product quality and market orientation significantly contribute to customer retention. Businesses that integrate consumer feedback, maintain high product standards, and prioritize innovation are more likely to build strong customer loyalty. This study suggests further exploration of the impact of digital transformation, technological advancements, and changing consumer behavior on product innovation. Furthermore, the role of social media engagement and influencer marketing could provide valuable insights into enhancing brand visibility and consumer trust.

Enhancing Human Resource Management Efficiency through Scalable Blockchain Networks with an Adaptive AI Approach

Indira Puspa Gustiah — 2025-09-26

Blockchain technology has attracted considerable attention in recent years due to its decentralized architecture, transparency, and inherent security features. Despite these advantages, Blockchain networks continue to face persistent challenges related to scalability, efficiency, and performance, particularly as transaction volumes and user demands increase. This study introduces an adaptive Artificial Intelligence (AI) driven framework designed to enhance the scalability and efficiency of Blockchain networks. By integrating AI algorithms capable of real-time learning and predictive optimization, the proposed model dynamically manages critical network functions such as transaction scheduling, resource allocation, and congestion control. The framework leverages both historical data and real-time analytics to make informed adjustments, thereby reducing latency, improving throughput, and optimizing energy consumption within Blockchain systems. The urgency of this research lies in addressing the scalability bottleneck that continues to hinder widespread Blockchain adoption across sectors such as finance, supply chain, healthcare, and human resource management. The novelty of this work resides in the fusion of adaptive AI techniques with Blockchain infrastructures, a combination that has been relatively underexplored in current scholarship. By advancing beyond static optimization methods, this research provides a more resilient and intelligent approach to Blockchain performance enhancement. The findings are expected to contribute to both aca- demic discourse and practical applications by offering a scalable, AI-empowered framework that can be adapted across multiple domains. Ultimately, this study aims to broaden the real-world applicability of Blockchain technology by overcoming its most pressing limitations.

Design Thinking as a Business Model for Empowering Creative Entrepreneurs in the Digital Era

Diego Abbas — 2025-09-26

In the rapidly evolving digital economy, creativepreneurs individuals who transform artistic and creative ideas into marketable ventures face unique challenges in sustaining innovation, meeting user needs, and creating scalable value. Traditional business models often fall short in supporting the fluid, iterative, and user centric nature of creative industries. This study explores the integration of design thinking as a strategic business model to empower creativepreneurs in the digital era. The research aims to investigate how the principles of empathy, ideation, prototyping, and testing within design thinking can foster innovation, user engagement, and business growth among creative driven entrepreneurs. A qualitative research methodology was adopted, employing in-depth interviews and case studies involving 25 selected creativepreneurs from various digital based industries, such as digital art, fashion, content creation, and digital product design. Data were analyzed using thematic analysis to identify common patterns and insights. The findings indicate that the application of design thinking significantly enhances creativepreneurs ability to identify user pain points, develop user centered solutions, and adapt quickly to market feedback. Moreover, design thinking promotes continuous innovation and resilience, two critical traits for success in the digital landscape. In conclusion, design thinking is not only a creative problem solving tool but also a robust business model that aligns with the values and needs of modern creativepreneurs. The study recommends incorporating design thinking frameworks into entrepreneurship education and incubator programs to support creative economy growth in the digital age.

Leveraging Influencer Marketing in Higher Education: Key Roles, Sectors, Platforms, and Influencer Types for Institutional Branding

Sasotya Pratama — 2025-09-29

The concept and strategies of Influencers marketing are often for tangible product or digital products over the years. However, the implementation of influencer marketing within service, especially the Higher Education (HE) sector remains underexplored, despite its success in other industries such as beauty, fashion, and e-commerce. This study aims to bridge the research gap by investigating the key roles, sectors, platforms, and types of influencers suitable for HE institutions. The objectives include identifying the roles of influencers in shaping perceptions and decision-making processes, determining the most effective sectors and platforms for influencer marketing in HE, and exploring the types of influencers best suited for promoting HE institutions. Findings indicate that credibility, trustworthiness, engagement, and social proof are critical influencer roles. The most relevant sectors are fashion, e-commerce, and health, while Instagram, TikTok, and YouTube emerge as the dominant platforms. Virtual influencers, micro-influencers, and niche influencers are identified as the most effective for HE campaigns. These insights provide actionable recommenda- tions for HE institutions to strategically adopt influencer marketing, enhancing engagement with prospective students and strengthening institutional branding.

Empowering Eco-Innovation Through Digitalization in Startup Enterprises

Jessica Wilson — 2025-10-02

The digital era has created a new landscape for the world of entrepreneurship, where environmental challenges and changes in consumer behavior require business actors, especially startups, to Innovate to create products that are not only competitive but also sustainable. The background of this research is the urgent need for business solutions that support sustainability principles and align with the Sustainable Development Goals (SDGs). This study aims to identify strategic opportunities in the development of eco-innovative products by startups in the digital era, as well as the factors that encourage and hinder their implementation. Using a descriptive qualitative approach, data was collected through literature studies and in-depth interviews with several startup founders operating in the environmental and technology sectors. The results show that the integration of digital technologies, such as the Internet of Things (IoT), e-commerce, and big data, opens up significant opportunities for the development of more efficient, personalized, and affordable eco-friendly products. However, challenges such as limited access to green financing and a lack of sustainability literacy remain major obstacles. The conclusion of this study confirms that the digital era offers significant opportunities for startups to become agents of change through eco-innovative products, provided they are able to integrate environmental values into their business models and utilize digital technology optimally.

Strategy of Production Efficiency and Improving the Quality of Wooden Sofa Legs in the Manufacturing Industry

Untung Rahardja — 2025-10-11

This study relates to the challenges faced by the wood furniture industry, specifically in the production of wooden sofa legs, which encounter issues with production efficiency and product quality. Many small and medium-sized enterprises still rely on manual processes that are time-consuming and result in products with varying quality. This research aims to formulate production efficiency strategies that can improve product quality without compromising costs or quality standards. The method used is a descriptive qualitative approach with a case study of a small furniture industry in Pacitan, East Java, through observations, interviews, and documentation, and data analysis using the Miles and Huberman model. The gap in this research lies in the lack of in-depth studies on the production of wooden sofa legs in the context of small and medium-sized industries in Indonesia, particularly in the application of lean manufacturing principles and quality control. The novelty of this research is the integration of lean manufacturing principles and quality control tailored to the specific conditions of small furniture industries, providing strategic recommendations that are practical for industry players. The results and discussion show that the application of the 5S system and production layout improvements successfully increased efficiency and reduced waste, while the implementation of strict quality control at each stage of production improved product consistency. The study also found that worker training and the application of Standard Operating Procedures (SOPs) significantly improved product quality.