Optimizing Digital Technology for Da’wah Based on Islamic Values in Modern Era
Optimalisasi Teknologi Digital untuk Dakwah Berbasis Nilai Islam di Era Modern
DOI:
https://doi.org/10.34306/alwaarits.v2i2.779Keywords:
Digital Da’wah, Digital Technology, Islamic Values , Social Harmony, Social MediaAbstract
The advancement of digital technology has transformed the dissemination of da’wah, creating opportunities to deliver Islamic teachings relevant to the younger generation in the modern era while supporting Sustainable Development Goals (SDGs) through an approach rooted in Islamic values. This study aims to optimize digital technology, such as social media (Instagram, YouTube) and mobile applications, to strengthen contextual da’wah aligned with Islamic values and the spirit of SDGs. Employing a qualitative approach based on previous research and content analysis of digital da’wah in Indonesia, the study identifies effective strategies for spreading Islamic messages. Strategies such as storytelling, short videos, infographics, and interactive animations have proven effective in engaging young audiences, conveying messages of tolerance, social justice, and unity that support social harmony, quality education, and global partnerships. However, challenges such as misinformation, polarization due to provocative content, and low digital literacy hinder the potential of digital da’wah. Proposed solutions include digital literacy training for da’i, strengthened content regulation, and cross-sector collaboration to develop innovative da’wah applications with interactive features, such as Islamic quizzes and discussion forums. By integrating Islamic values and SDGs, digital da’wah can reinforce Islamic identity, promote peace, and enhance educational quality, shaping a virtuous and globally responsive younger generation.
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