Empowering Social Solidarity Through Islamic Digital Da’wah on Social Media Platforms
Memberdayakan Solidaritas Sosial Melalui Dakwah Digital Islam di Platform Media Sosial
DOI:
https://doi.org/10.34306/alwaarits.v2i2.875Keywords:
Digital Da’wah, Islamic Community, Instagram, YouTube, Generation ZAbstract
This study focuses on the object of utilizing social media platforms, specifically Instagram and YouTube, as digital da’wah tools to strengthen and empower Islamic communities in the digital era. The transformation of religious communication through visual and interactive platforms has redefined how Muslims engage in da’wah activities and expanded the reach of Islamic messages among younger generations. However, there exists a gap in research concerning how digital content strategies and interactive engagement contribute to building solidarity and empowerment within online Islamic communities. The novelty of this research lies in its integration of Medium Richness Theory with a qualitative case study approach that simultaneously evaluates the effectiveness of visual da’wah content in fostering user engagement and a sense of belonging among social media audiences. Based on content analysis and interviews with active da’wah account managers, the study’s findings reveal that visual, concise, and interactive religious content has the strongest impact in establishing emotional connection, enhancing social solidarity, and encouraging active participation both online and offline. The discussion emphasizes that the success of digital da’wah is not solely determined by creative content design, but also by ethical communication practices, digital literacy, and collaborative strategies between preachers, religious organizations, and Muslim influencers. This research provides conceptual contributions to the development of adaptive, ethical, and sustainable digital da’wah strategies, while also aligning with SDG 4 (Quality Education) and SDG 10 (Reduced Inequalities).
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