Environmental Management/Marketing Research: Bibliographic Analysis
Corresponding Author(s) : Elisa Royani Dewi
Startupreneur Business Digital (SABDA Journal),
Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Abstract
This study identifies, synthesizes and evaluates existing environmental research marketing and management with the ultimate goal of revealing trends in this area. In particular, we focus on: the methodological aspects of empirical research are the design, scope, and methodology, the field of study covered and the specific issues raised in all regions. Related articles are also identified electronically. Manual bibliographic search method. A total of 530 articles from 119 scientists were identified in magazines published from 1969 to 2008. Each article is analyzed with 6 pieces of content: key aspects: author profile, manuscript characteristics, study design, scope research, research methodology and field of study. Overall, this research facility is facing serious problems. Transformation moves from the early stages of identification and discovery to more advanced stages, an advanced stage characterized by greater maturity and rigidity. This is indicated by: trends towards inter-author, intercultural and interdisciplinary collaboration. The length of the manuscript and the number of references increased over time. Grow up maturity of study design with increasing emphasis on formalization and causality structure; various countries, industries, Products and companies of varying status, size, and geographic focus. The tendency to use stochastic sampling designs to achieve high response rates, ensuring large sample sizes, Apply advanced statistical analysis. Wide variety and deep coverage examining the topic.
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- U. Rahardja, C. Lukita, F. Andriyani, and Masaeni, “Optimization of marketing workforce scheduling using metaheuristic genetic algorithms,” International Journal of Advanced Trends in Computer Science and Engineering, vol. 9, no. 1.2 Special Issue, pp. 243–249, 2020, doi: 10.30534/IJATCSE/2020/3691.22020.
- V. A. Vieira, M. I. S. de Almeida, R. Agnihotri, and S. Arunachalam, “In pursuit of an effective B2B digital marketing strategy in an emerging market,” J Acad Mark Sci, vol. 47, no. 6, pp. 1085–1108, 2019.
- Q. Aini, M. Yusup, N. P. L. Santoso, A. R. Ramdani, and U. Rahardja, “Digitalization Online Exam Cards in the Era of Disruption 5.0 using the DevOps Method,” Journal of Educational Science and Technology (EST), vol. 7, no. 1, pp. 67–75, 2021.
- M. KUMAR, A. AMBER, K. K. SHUKLA, and S. CHOUBEY, “Feedback study on Facebook live as a promotional tool with special reference to the youth of BHOPAL,” International Journal of Transformation in Operational & Marketing Management [ISSN: 2581-4842 (online)], vol. 1, no. 1, 2017.
- V. G. Khalin and G. v Chernova, “Digitalization and its impact on the Russian economy and society: advantages, challenges, threats and risks,” Administrative Consulting, 2018.
- M. R. R. Adam, T. Handra, and M. Annas, “Pengaruh Celebrity Endorser Dan Periklanan Terhadap Brand Image (Peran Digital Marketing),” Technomedia Journal, vol. 7, no. 2 Oktober, pp. 53–65, 2022.
- Sudaryono, N. Lutfiani, Suseno, and Q. Aini, “Empirical Study of Research Performance Leading to Education 4.0 using the iLearning Method,” International Journal of Advanced Trends in Computer Science and Engineering, vol. 8, no. 1.5, pp. 264–268, Nov. 2019, doi: 10.30534/ijatcse/2019/4681.52019.
- J. B. Main, B. N. Johnson, and Y. Wang, “Gatekeepers of Engineering Workforce Diversity? The Academic and Employment Returns to Student Participation in Voluntary Cooperative Education Programs,” Res High Educ, vol. 62, no. 4, pp. 448–477, Jun. 2021, doi: 10.1007/s11162-020-09596-7.
- R. Mulyana, N. A. Achsani, T. Andati, T. N. A. Maulana, and A. Y. Pratama, “Estimasi Efisiensi Teknis Perbankan Indonesia Berbasis Stochastic Frontier Analysis,” Technomedia Journal, vol. 7, no. 2 Oktober, pp. 13–32, 2022.
- M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The Role of Business Incubators in Developing Local Digital Startups in Indonesia,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 1–10, 2022.
- Q. Aini, S. Riza Bob, N. P. L. Santoso, A. Faturahman, and U. Rahardja, “Digitalization of Smart Student Assessment Quality in Era 4.0,” International Journal of Advanced Trends in Computer Science and Engineering, vol. 9, no. 1.2, pp. 257–265, Apr. 2020, doi: 10.30534/ijatcse/2020/3891.22020.
- M. I. Wardhani and M. A. W. Prasetyo, “Penggunaan Action Script pada Video Profil Desa Kedunggede,” Technomedia Journal, vol. 7, no. 2 Oktober, 2022.
- S. Watini, H. Latifah, D. Rudianto, and N. A. Santoso, “Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 23–32, 2022.
- Q. Aini, S. Riza Bob, N. P. L. Santoso, A. Faturahman, and U. Rahardja, “Digitalization of Smart Student Assessment Quality in Era 4.0,” International Journal of Advanced Trends in Computer Science and Engineering, vol. 9, no. 1.2, pp. 257–265, Apr. 2020, doi: 10.30534/ijatcse/2020/3891.22020.
- I. Faridah, F. R. Sari, T. Wahyuningsih, F. P. Oganda, and U. Rahardja, “Effect Digital Learning on Student Motivation during Covid-19,” in 2020 8th International Conference on Cyber and IT Service Management (CITSM), 2020, pp. 1–5.
- U. Rahardja, S. Sudaryono, N. P. L. Santoso, A. Faturahman, and Q. Aini, “Covid-19: Digital Signature Impact on Higher Education Motivation Performance,” International Journal of Artificial Intelligence Research, vol. 4, no. 1, May 2020, doi: 10.29099/ijair.v4i1.171.
- H. Nusantoro, P. A. Sunarya, N. P. L. Santoso, and S. Maulana, “Generation Smart Education Learning Process of Blockchain-Based in Universities,” Blockchain Frontier Technology, vol. 1, no. 01, pp. 21–34, 2021.
- L. Meria, Q. Aini, N. P. Lestari Santoso, U. Raharja, and S. Millah, “Management of Access Control for Decentralized Online Educations using Blockchain Technology,” in 2021 Sixth International Conference on Informatics and Computing (ICIC), Nov. 2021, pp. 1–6. doi: 10.1109/ICIC54025.2021.9632999.
- I. Handayani and R. Agustina, “Starting a Digital Business: Being a Millennial Entrepreneur Innovating,” Startupreneur Bisnis Digital, vol. 1, no. 2, 2022.
- S. Basuki and R. Anugrah, “Transaction Document Security Protection In The Form Of Image File, Jpg Or Tif Interbank Transfer Using Steganography And Cryptography,” IAIC Transactions on Sustainable Digital Innovation, vol. 1, no. 1, pp. 42–48, 2019.
- K. D. Prawira, B. P. K. Bintoro, R. Hadis, W. Warseno, and Y. A. Terah, “Analysis of Factors Affecting Customer Satisfaction at PT. OSO Gallery,” ADI Journal on Recent Innovation, vol. 3, no. 2, pp. 172–183, 2022.
- A. Himki, T. Ramadhan, Y. Durachman, and E. S. Pramono, “Digital Business Entrepreneurship Decisions: An E-Business Analysis (A Study Literature Review),” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 107–113, 2022.
References
U. Rahardja, C. Lukita, F. Andriyani, and Masaeni, “Optimization of marketing workforce scheduling using metaheuristic genetic algorithms,” International Journal of Advanced Trends in Computer Science and Engineering, vol. 9, no. 1.2 Special Issue, pp. 243–249, 2020, doi: 10.30534/IJATCSE/2020/3691.22020.
V. A. Vieira, M. I. S. de Almeida, R. Agnihotri, and S. Arunachalam, “In pursuit of an effective B2B digital marketing strategy in an emerging market,” J Acad Mark Sci, vol. 47, no. 6, pp. 1085–1108, 2019.
Q. Aini, M. Yusup, N. P. L. Santoso, A. R. Ramdani, and U. Rahardja, “Digitalization Online Exam Cards in the Era of Disruption 5.0 using the DevOps Method,” Journal of Educational Science and Technology (EST), vol. 7, no. 1, pp. 67–75, 2021.
M. KUMAR, A. AMBER, K. K. SHUKLA, and S. CHOUBEY, “Feedback study on Facebook live as a promotional tool with special reference to the youth of BHOPAL,” International Journal of Transformation in Operational & Marketing Management [ISSN: 2581-4842 (online)], vol. 1, no. 1, 2017.
V. G. Khalin and G. v Chernova, “Digitalization and its impact on the Russian economy and society: advantages, challenges, threats and risks,” Administrative Consulting, 2018.
M. R. R. Adam, T. Handra, and M. Annas, “Pengaruh Celebrity Endorser Dan Periklanan Terhadap Brand Image (Peran Digital Marketing),” Technomedia Journal, vol. 7, no. 2 Oktober, pp. 53–65, 2022.
Sudaryono, N. Lutfiani, Suseno, and Q. Aini, “Empirical Study of Research Performance Leading to Education 4.0 using the iLearning Method,” International Journal of Advanced Trends in Computer Science and Engineering, vol. 8, no. 1.5, pp. 264–268, Nov. 2019, doi: 10.30534/ijatcse/2019/4681.52019.
J. B. Main, B. N. Johnson, and Y. Wang, “Gatekeepers of Engineering Workforce Diversity? The Academic and Employment Returns to Student Participation in Voluntary Cooperative Education Programs,” Res High Educ, vol. 62, no. 4, pp. 448–477, Jun. 2021, doi: 10.1007/s11162-020-09596-7.
R. Mulyana, N. A. Achsani, T. Andati, T. N. A. Maulana, and A. Y. Pratama, “Estimasi Efisiensi Teknis Perbankan Indonesia Berbasis Stochastic Frontier Analysis,” Technomedia Journal, vol. 7, no. 2 Oktober, pp. 13–32, 2022.
M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The Role of Business Incubators in Developing Local Digital Startups in Indonesia,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 1–10, 2022.
Q. Aini, S. Riza Bob, N. P. L. Santoso, A. Faturahman, and U. Rahardja, “Digitalization of Smart Student Assessment Quality in Era 4.0,” International Journal of Advanced Trends in Computer Science and Engineering, vol. 9, no. 1.2, pp. 257–265, Apr. 2020, doi: 10.30534/ijatcse/2020/3891.22020.
M. I. Wardhani and M. A. W. Prasetyo, “Penggunaan Action Script pada Video Profil Desa Kedunggede,” Technomedia Journal, vol. 7, no. 2 Oktober, 2022.
S. Watini, H. Latifah, D. Rudianto, and N. A. Santoso, “Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 23–32, 2022.
Q. Aini, S. Riza Bob, N. P. L. Santoso, A. Faturahman, and U. Rahardja, “Digitalization of Smart Student Assessment Quality in Era 4.0,” International Journal of Advanced Trends in Computer Science and Engineering, vol. 9, no. 1.2, pp. 257–265, Apr. 2020, doi: 10.30534/ijatcse/2020/3891.22020.
I. Faridah, F. R. Sari, T. Wahyuningsih, F. P. Oganda, and U. Rahardja, “Effect Digital Learning on Student Motivation during Covid-19,” in 2020 8th International Conference on Cyber and IT Service Management (CITSM), 2020, pp. 1–5.
U. Rahardja, S. Sudaryono, N. P. L. Santoso, A. Faturahman, and Q. Aini, “Covid-19: Digital Signature Impact on Higher Education Motivation Performance,” International Journal of Artificial Intelligence Research, vol. 4, no. 1, May 2020, doi: 10.29099/ijair.v4i1.171.
H. Nusantoro, P. A. Sunarya, N. P. L. Santoso, and S. Maulana, “Generation Smart Education Learning Process of Blockchain-Based in Universities,” Blockchain Frontier Technology, vol. 1, no. 01, pp. 21–34, 2021.
L. Meria, Q. Aini, N. P. Lestari Santoso, U. Raharja, and S. Millah, “Management of Access Control for Decentralized Online Educations using Blockchain Technology,” in 2021 Sixth International Conference on Informatics and Computing (ICIC), Nov. 2021, pp. 1–6. doi: 10.1109/ICIC54025.2021.9632999.
I. Handayani and R. Agustina, “Starting a Digital Business: Being a Millennial Entrepreneur Innovating,” Startupreneur Bisnis Digital, vol. 1, no. 2, 2022.
S. Basuki and R. Anugrah, “Transaction Document Security Protection In The Form Of Image File, Jpg Or Tif Interbank Transfer Using Steganography And Cryptography,” IAIC Transactions on Sustainable Digital Innovation, vol. 1, no. 1, pp. 42–48, 2019.
K. D. Prawira, B. P. K. Bintoro, R. Hadis, W. Warseno, and Y. A. Terah, “Analysis of Factors Affecting Customer Satisfaction at PT. OSO Gallery,” ADI Journal on Recent Innovation, vol. 3, no. 2, pp. 172–183, 2022.
A. Himki, T. Ramadhan, Y. Durachman, and E. S. Pramono, “Digital Business Entrepreneurship Decisions: An E-Business Analysis (A Study Literature Review),” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 107–113, 2022.