All articles in this issue 10 original research articles) were authored/co-authored by 31 authors from 8 countries:

1. Indonesia
2. Singapore
3. Canada
4. Australia
5. Germany
6. China
7. Columbia
8. India

DOI: https://doi.org/10.33050/sabda.v5i1

Published: January 30, 2026

Articles

A Systematic Literature Review on the Evolution of Marketing Research Practices

January 30, 2026
1-13
Richard Evans, Endah Kurniyaningrum, Nur Silawati

Management Accounting as a Strategic Tool for Public Value in the Higher Education Sector

February 11, 2026
14-22
Fandi Ahmad, Luiz Rubio, Anandha Fitriani

The Dynamics of Adaptation and Innovation of MSMEs in Facing Changes in Consumer Behavior Post Pandemic

February 19, 2026
23-32
Chandra Lukita, Yasir Mustafa Kareem, Bhupesh Rawat

The Role of Green Innovation in Strengthening the Sustainability Performance of Digital Startups in Indonesia

March 2, 2026
33-41
Lidya Agustine Senduk, Chua Toh Hua, Ihda Nur Fathiyah

Digital Innovation in Smart Waste Sorting Using Renewable Energy for Sustainable Startups

March 6, 2025
42-54
Untung Rahardja, Nuke Puji Lestari Santoso, Fitra Putri Oganda, Muchlishina Madani, Muhamad Stabil Tanwin Saputra

Innovations in Technology and Data Systems to Strengthen Fisheries Management

March 30, 2026
55-66
Rifqi Fahrudin, Royani, Asher Nuche, Elda Diah Safitri

Cyberpreneurial Mindset as a Driver of Digital Startup Success in Emerging Digital Economies

April 9, 2026
67-77
Danny Manongga, Ivan Kovac, Muhtarom

Digital Marketing Strategy in Digital Business to Enhance MSME Competitiveness

April 20, 2025
78-87
Hanny Safitri, Sipah Audiah, David Edmond

The Role of Application Programming Interface in Transforming Restaurant Delivery Operations

May 4, 2026
88-95
Cicilia Sriliasta Bangun, Solahudin Solahudin, Asep Sutarman, Sipho Dlamini

The Impact of Digital Transformation Strategies on Enhancing Innovation Capability Among Indonesian Startups

May 5, 2025
96-106
Budi Djatmiko, Syifa Wulandari, Taavi Kuusk