DOI: https://doi.org/10.33050/sabda.v5i1

Published: January 30, 2026

A Systematic Literature Review on the Evolution of Marketing Research Practices

January 30, 2026

1-13

Richard Evans, Endah Kurniyaningrum, Nur Silawati

Editorial Pick

Indexed in

P-ISSN : 2962-0279
E-ISSN : 2962-0260
Journal DOI : 10.33050

Author Resources

Meet Our Editorial Team

Prof. Dr. Shih Chih Chen, Ph.D.

Editors in Chief

National Kaohsiung University of Science and Technology, Taiwan

0000-0002-0039-421X

25823682000

Prof Ts. Dr. Zulkarnain Kedah

Co-Editor in Chief

University Malaysia of Computer Science & Engineering

0000-0002-5958-6048

55597540600

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A Systematic Literature Review on the Evolution of Marketing Research Practices