Startupreneur Business Digital (SABDA) is a peer-reviewed academic journal that focuses on digital entrepreneurship and digital business. The journal provides a scholarly platform for researchers, academics, practitioners, and policymakers to publish research addressing how digital technologies, digital platforms, and emerging technologies shape entrepreneurial activities, business models, markets, and sustainable business development.

SABDA particularly welcomes empirical, conceptual, and applied research that contributes to the understanding of entrepreneurship and business transformation in increasingly digital environments.

Core Areas of the Journal

1. Digital Entrepreneurship

This area focuses on entrepreneurial activities, opportunities, and processes enabled or transformed by digital technologies.

Topics include:

• Digital startup creation and development

• Entrepreneurial intention in digital environments

• Technology-enabled entrepreneurship

• Digital entrepreneurial ecosystems

• Digital entrepreneurship strategies

• Innovation and opportunity recognition in digital markets

• Digital entrepreneurship among startups and MSMEs

• Entrepreneurial capabilities in the digital economy

2. Digital Business Model Innovation

This area examines how digital technologies transform the way businesses create, deliver, and capture value.

Topics include:

• Digital business models

• Business model innovation and transformation

• Platform business models

• Digital platforms and ecosystems

• Digital ecosystem development

• Technology-enabled value creation

• Digital transformation of entrepreneurial ventures

• Innovative business models for digital markets

3. Digital Marketing & E-Commerce

This area focuses on digital markets, consumer behavior, marketing strategies, and electronic commerce within digital business environments.

Topics include:

• Digital consumer behavior

• E-commerce and online marketplaces

• Social commerce

• Digital marketing strategies

• Digital marketing analytics

• Social media marketing

• Influencer and digital content marketing

• Customer engagement in digital environments

• Online purchasing and digital consumer decision-making

• Digital customer experience

4. Technology & Sustainable Entrepreneurship

This area explores the intersection between digital technologies, entrepreneurship, innovation, and sustainable business development.

Topics include:

• Green digital entrepreneurship

• Technology-enabled sustainability

• Responsible innovation

• Sustainable digital business models

• Circular digital business

• Digital solutions for sustainable development

• Digital innovation for environmental sustainability

• Technology-enabled social and environmental entrepreneurship

• Sustainability-oriented digital transformation

5. Creative & Cultural Digital Entrepreneurship

This area addresses entrepreneurship and business innovation within creative, cultural, and digitally enabled industries.

Topics include:

• Creative entrepreneurship

• Cultural entrepreneurship

• Digital creative industries

• Digital content businesses

• Creative economy and digital platforms

• Digitalization of cultural products and services

• Innovation in creative business models

• Entrepreneurship in media and creative industries

Interdisciplinary Research

SABDA welcomes interdisciplinary research when the central contribution of the study is clearly connected to digital entrepreneurship, digital business, or digital business transformation.

Research involving areas such as finance, human resources, production, tourism, or general business management may be considered when these topics are directly examined through a digital entrepreneurship or digital business perspective.

For example, studies may address:

• digital financial technology in entrepreneurial activities;

• digital human resource practices in startups;

• technology-enabled production in entrepreneurial ventures;

• digital transformation of tourism businesses; or

• digital technologies supporting business sustainability.

However, studies that focus solely on general financial management, human resource management, production management, general business administration, or general tourism management without a substantial connection to digital entrepreneurship or digital business are outside the primary scope of SABDA.

Out of Scope

To maintain a clear and coherent academic identity, SABDA does not primarily publish manuscripts focused solely on:

• Financial Management

• Human Resource Management

• Production Management

• General Business Administration

• General Tourism Management

• General Management topics without a digital business or entrepreneurship dimension

Manuscripts outside the journal's stated scope may be rejected during the initial editorial screening.

Contribution to Knowledge

SABDA seeks to publish research that provides meaningful theoretical, empirical, methodological, or practical contributions to the field of digital entrepreneurship and digital business. Submissions should demonstrate a clear connection between the research problem, digital context, theoretical foundation, methodology, findings, and implications for entrepreneurship or digital business practice.

Through its focused scope, SABDA aims to advance scholarly understanding of how digital technologies and emerging digital ecosystems create new entrepreneurial opportunities, transform business models and markets, support sustainable development, and reshape contemporary business practices.