Focus & Scope

Startupreneur Business Digital (SABDA) is an international peer-reviewed journal dedicated to advancing research on entrepreneurship in the digital era. The journal publishes high-quality original research, conceptual papers, and case studies that examine how digital technologies reshape the creation, growth, management, and sustainability of entrepreneurial ventures.

SABDA prioritizes contributions that demonstrate theoretical insight, empirical rigor, and practical relevance for entrepreneurs, policymakers, and scholars operating in digitally transformed business environments. Through a rigorous double-blind peer-review process, the journal serves as a specialized platform for understanding entrepreneurship under conditions of digital disruption, platformization, and technological acceleration.

Our Focus and Scope
SABDA positions itself as a focused venue for digital-era entrepreneurship research. All accepted work must contribute meaningfully to knowledge on how entrepreneurs create and capture value in digitally mediated contexts. Our five interconnected focus areas are:

1. Technology-Driven Venture Creation and Scaling
Research on the formation, validation, and rapid scaling of tech-based startups, including lean startup approaches, digital product development, funding mechanisms, and growth strategies in high-velocity digital markets.

2. Digital Business Model Innovation
Studies examining how entrepreneurs design, adapt, and transform business models using digital platforms, data assets, network effects, and new value architectures in the digital economy.

3. Digital Marketing, E-Commerce, and Consumer Analytics
Investigations into entrepreneurial strategies for digital customer acquisition, e-commerce operations, data-driven marketing, and the analysis of consumer behavior in online and platform-based markets.

4. Sustainable and Green Digital Entrepreneurship
Research on entrepreneurial initiatives that leverage digital technologies to advance environmental sustainability, circular economy practices, and alignment with the Sustainable Development Goals (particularly SDG 8, 9, and 12).

5. Creative and Cultural Entrepreneurship in Digital Ecosystems
Exploration of how creative industries, cultural producers, and design-driven entrepreneurs utilize digital tools, platforms, and media to generate economic and cultural value.

These five areas form a coherent research agenda centered on entrepreneurship in the digital era. By examining the interplay between technological innovation, business model transformation, market dynamics, sustainability, and creative value creation, SABDA contributes to a deeper understanding of how entrepreneurial activity is being redefined in the digital age.