Focus & Scope

 

Journal Focus

Startupreneur Business Digital (SABDA Journal) is a peer-reviewed scholarly journal dedicated to advancing research in digital entrepreneurship and digital business. The journal examines how digital technologies, digital platforms, data-driven strategies, and emerging innovations shape entrepreneurial opportunities, business models, markets, and sustainable business development.

SABDA welcomes original empirical, conceptual, theoretical, methodological, and applied research that contributes to a deeper understanding of entrepreneurship and business transformation in the digital economy. The journal encourages rigorous research with clear theoretical foundations, appropriate methodologies, and meaningful implications for scholarly knowledge and business practice.

Core Research Areas 

The journal organizes its scope into five interconnected research areas. The topics listed below are illustrative rather than exhaustive.

Digital Entrepreneurship

Research on entrepreneurial opportunities, ventures, and processes enabled or transformed by digital technologies.

TOPICS INCLUDE
  • Digital startup creation and development
  • Entrepreneurial intention and opportunity recognition
  • Digital entrepreneurial ecosystems
  • Technology-enabled entrepreneurship
  • Digital entrepreneurship among startups and MSMEs
  • Entrepreneurial capabilities in the digital economy
  • AI-enabled entrepreneurial opportunities

Digital Business Model Innovation

Research examining how digital technologies transform value creation, delivery, capture, and business competitiveness.

TOPICS INCLUDE
  • Digital business models and innovation
  • Platform business models and digital ecosystems
  • Digital business transformation
  • Data-driven business strategies
  • AI and automation in business innovation
  • Fintech and digital financial services
  • Digital value creation and monetization

Digital Marketing & E-Commerce

Research on digital markets, consumer behavior, online commerce, and technology-driven marketing strategies.

TOPICS INCLUDE
  • E-commerce and online marketplaces
  • Digital consumer behavior and decision-making
  • Social commerce and social media marketing
  • Digital marketing analytics
  • Influencer and content marketing
  • Customer engagement and digital experience
  • AI-driven marketing and personalization

Technology & Sustainable Entrepreneurship

Research exploring the relationship between technological innovation, entrepreneurship, and sustainable business development.

TOPICS INCLUDE
  • Green and sustainable digital entrepreneurship
  • Responsible technological innovation
  • Sustainable digital business models
  • Circular digital business
  • Digital solutions for sustainable development
  • Social and environmental entrepreneurship
  • Digital innovation aligned with the UN SDGs

Creative & Cultural Digital Entrepreneurship

Research on entrepreneurial activity and business innovation across creative, cultural, and digitally enabled industries.

TOPICS INCLUDE
  • Creative and cultural entrepreneurship
  • Digital creative industries
  • Digital content businesses
  • Creative economy and digital platforms
  • Digitalization of cultural products and services
  • Innovation in creative business models
  • Entrepreneurship in digital media industries