Focus & Scope
These focus areas reflect the commitment of SABDA to provide a comprehensive platform for the publication of cutting-edge research that advances knowledge in the fields of entrepreneurship and digital business.
Focus and Scope
1. Startupreneurship: Focuses on launching and growing startups, especially those based on technology.
2. Businesspreneur: Build companies that may not be as focused on rapid growth or technological innovation as startups, but they prioritize sustainable business models, customer satisfaction, and steady growth over time.
3. Digipreneurship: Combines digital innovation with entrepreneurship. This area includes e-commerce, digital marketing, and the impact of digital transformation on business and consumer behavior.
4. Ecopreneurship: Focuses on environmentally sustainable entrepreneurship, including green business practices, and the development of environmentally friendly products.
5. Entrepreneurship: Covers the study of how individuals or groups identify opportunities, take risks, and innovate to create new ventures.
6. Creativepreneurship: Entrepreneurship in creative industries, such as art and design, focused on monetizing creative talent and commercializing ideas.
7. Financial Management: Covers the management of financial resources to achieve business goals, including financial planning, investment strategies, and risk management.
8. Human Resource Management: Focuses on managing the workforce to increase productivity and achieve organizational goals, including recruiting, employee development, and performance management.
9. Production Management: Covers the optimization of production processes to increase efficiency, reduce costs, and maintain product or service quality.
10. Marketing Management: Focuses on how businesses create, communicate, and deliver value to customers, including market research, product development, and branding strategies.
11. Business Administration: Covers the overall management and operations of a business, including strategic planning, organizational behavior, and leadership.
12. Tourism Management: Focuses on the management of the tourism industry, including destination marketing, tourism economics, and sustainability practices in tourism.
Through its diverse focus areas, SABDA aims to foster innovation, knowledge sharing, and practical advancements across the entrepreneurial spectrum. By providing a platform for cutting-edge research, SABDA contributes to the growth and sustainability of businesses worldwide, aligning its mission with the evolving needs of the global business community and the objectives of sustainable development.