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Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)

Issue Published : June 22, 2023

Maximizing Online Marketing Strategy with Digital Advertising

https://doi.org/10.33050/sabda.v2i1.275
Dewi Surya Wuisan
University of Pelita Harapan
Tessa Handra
University of Multimedia Nusantara

Corresponding Author(s) : Dewi Surya Wuisan

dewi.wuisan@uph.edu

Startupreneur Business Digital (SABDA Journal), Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Article Published : February 20, 2023

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Abstract

The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions. This study's goal is to investigate the best practices for online advertising implementation and capturing consumer interest in purchasing. Additionally, this study used a descriptive survey method with verification. With a sample size of 96 customers, the population in this study consists of Lazada users in the city of Bandung. The results demonstrate that the use of online advertising has a direct influence on customers' intent to purchase through the Lazada website. The rapid development of information technology has had an impact on community in supporting various business activities, both large and small, so that they can be widely recognized global. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media that has a huge impact. With using digital marketing in this case is social media, especially in every e-commerce application to increase sales, especially in the era of globalization social media affects so sales volume has increased rapidly compared to the old way of selling. Digital marketing is seen as the best media as the most effective means of promotion and efficiently and able to increase sales volume significantly.


 

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Business Incubator Startup Innovation or Creativity

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Wuisan, D. S., & Handra, T. (2023). Maximizing Online Marketing Strategy with Digital Advertising. Startupreneur Business Digital (SABDA Journal), 2(1), 22–30. https://doi.org/10.33050/sabda.v2i1.275
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References
  1. D. Anggoro and H. Hasugian, “Implementasi Digital Marketing Pada UKM Guna Meningkatkan Pemasaran dan Penjualan Produk Di Masa Pandemi Covid-19,” JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), vol. 1, no. 3, pp. 384–391, 2020.
  2. S. Lindawati, M. Hendri, and J. Hutahaean, Pemasaran Digital. Yayasan Kita Menulis, 2020.
  3. N. S. Sihombing, E. Pardede, A. Sihombing, and N. Dewantara, Pemasaran Digital. Penerbit Widina, 2022.
  4. M. Simanjuntak et al., Pemasaran Digital Pariwisata Indonesia. Yayasan Kita Menulis, 2021.
  5. T. Pradiani, “Pengaruh sistem pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan,” Jurnal Ilmiah Bisnis Dan Ekonomi Asia, vol. 11, no. 2, pp. 46–53, 2017.
  6. N. T. Hariyanti and A. Wirapraja, “Pengaruh influencer marketing sebagai strategi pemasaran digital era modern (Sebuah studi literatur),” Eksekutif, vol. 15, no. 1, pp. 133–146, 2018.
  7. N. T. Hariyanti and A. Wirapraja, “Pengaruh influencer marketing sebagai strategi pemasaran digital era modern (Sebuah studi literatur),” Eksekutif, vol. 15, no. 1, pp. 133–146, 2018.
  8. N. T. Hariyanti and A. Wirapraja, “Pengaruh influencer marketing sebagai strategi pemasaran digital era modern (Sebuah studi literatur),” Eksekutif, vol. 15, no. 1, pp. 133–146, 2018.
  9. D. F. Kusuma and M. S. Sugandi, “Strategi pemanfaatan Instagram sebagai media komunikasi pemasaran digital yang dilakukan oleh Dino Donuts,” Jurnal Manajemen Komunikasi, vol. 3, no. 1, pp. 18–33, 2018.
  10. L. Lamirin, H. Wijoyo, and K. Sutawan, “ANALISIS PEMASARAN DIGITAL DAN PERKEMBANGAN MENTAL DI PROVINSI RIAU,” Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ, vol. 8, no. 3, pp. 227–231, 2021.
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  12. N. Nursatyo and D. Rosliani, “Strategi Komunikasi Pemasaran Digital Situs Pembanding Harga Telunjuk. com,” Expose: Jurnal Ilmu Komunikasi, vol. 1, no. 2, pp. 46–67, 2018.
  13. Y. Sari and N. W. Utami, “Komunikasi Pemasaran Digital sebagai Tantangan Teknologi,” Jurnal Mahasiswa Komunikasi Cantrik, vol. 1, no. 1, pp. 1–14, 2021.
  14. R. Yacub and W. Mustajab, “Analisis Pengaruh Pemasaran Digital (Digital Marketing) Terhadap Brand Awareness Pada E-Commerce,” Manajerial: Jurnal Manajemen dan Sistem Informasi, vol. 19, no. 2, pp. 198–209, 2020.
  15. R. Yacub and W. Mustajab, “Analisis Pengaruh Pemasaran Digital (Digital Marketing) Terhadap Brand Awareness Pada E-Commerce,” Manajerial: Jurnal Manajemen dan Sistem Informasi, vol. 19, no. 2, pp. 198–209, 2020.
  16. P. Nugrahaningsih et al., “Pemberdayaan masyarakat melalui pelatihan kewirausahaan dan pemasaran digital pada BUMDES Blulukan Gemilang,” Kumawula: jurnal pengabdian kepada masyarakat, vol. 4, no. 1, pp. 8–14, 2021.
  17. I. Rieni, “Strategi Komunikasi Pemasaran Digital Pada Produk Kuliner Tradisional,” LUGAS Jurnal Komunikasi, vol. 1, no. 2, pp. 141–149, 2017.
  18. E. Maria, S. Suharyadi, and R. K. Hudiono, “Implementasi pemasaran digital berbasis website sebagai strategi kenormalan baru Dusun Srumbung Gunung pasca Covid-19,” Riau Journal of Empowerment, vol. 4, no. 1, pp. 1–10, 2021.
  19. U. Raharja, N. Lutfiani, I. Handayani, and F. M. Suryaman, “Motivasi Belajar Mahasiswa Terhadap Metode Pembelajaran Online Learning Pada Perguruan Tinggi,” Sisfo Tenika, vol. 9, no. 2, pp. 192–202, 2019.
  20. L. Meria, Q. Aini, N. P. L. Santoso, U. Raharja, and S. Millah, “Management of Access Control for Decentralized Online Educations using Blockchain Technology,” in 2021 Sixth International Conference on Informatics and Computing (ICIC), 2021, pp. 1–6.
  21. U. Raharja, N. Lutfiani, and W. S. Wardana, “Penjadwalan Agenda Pelaksanaan Tridharma Perguruan Tinggi Secara Online Menggunakan Google Calendar,” Jurnal Tekno Info, vol. 12, no. 2, pp. 66–71, 2018.
  22. U. Rahardja, K. Tiara, and L. S. Wulandari, “Penerapan Web Alumni Sebagai Penunjang Media Informasi Pada Perguruan Tinggi Raharja,” SEMNASTEKNOMEDIA ONLINE, vol. 4, no. 1, pp. 4–11, 2016.
  23. U. Rahardja, E. P. Harahap, and D. I. Pratiwi, “Pemanfaatan Rinfo Sheet Sebagai Media Informasi Laporan Penjualan Barang pada Raharja Internet Cafe,” Jurnal Ilmiah Teknologi Informasi Asia, vol. 12, no. 1, pp. 65–74, 2018.
  24. U. Raharja, E. P. Harahap, and R. E. C. Devi, “Pengaruh Pelayanan dan Fasilitas pada Raharja Internet Cafe Terhadap Kegiatan Perkuliahan Pada Perguruan Tinggi,” Jurnal Tekno Info, vol. 12, no. 2, pp. 60–65, 2018.
  25. F. Septiyana et al., “Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics,” APTISI Transactions on Management (ATM), vol. 7, no. 1, pp. 54–59, 2023, doi: 10.34306.
  26. I. Hidayat and P. O. Sutria, “Influence of Determined Tax Load, Tax Planning, and Profitability in Profit Management in The Company Manufacturing The Mining Sector, The Coal Sub Sector Listed on The Indonesia Stock Exchange Year,” APTISI Transactions on Management (ATM), vol. 7, no. 1, pp. 79–85, Feb. 2022, doi: 10.33050/atm.v7i1.1833.
  27. I. P. Manuaba and K. A. T. Indah, “Perbaikan Deteksi Objek Metode Findcontour Menggunakan Logika Fuzzy untuk Mendeteksi Objek Aksara Bali pada Daun Lontar,” Technomedia Journal, vol. 7, no. 3, pp. 314–322, Dec. 2022, doi: 10.33050/tmj.v7i3.1927.
  28. O. V. Putra, N. Tresna Ningrum, N. S. Puspitasari, A. T. Wibowo, and E. Rachmawaty, “HiT-LIDIA: A Framework for Rice Leaf Disease Classification using Ensemble and Hierarchical Transfer Learning,” Lontar Komputer : Jurnal Ilmiah Teknologi Informasi, vol. 13, no. 3, p. 196, Dec. 2022, doi: 10.24843/LKJITI.2022.v13.i03.p06.
  29. I. P. Manuaba and K. A. T. Indah, “Perbaikan Deteksi Objek Metode Findcontour Menggunakan Logika Fuzzy untuk Mendeteksi Objek Aksara Bali pada Daun Lontar,” Technomedia Journal, vol. 7, no. 3, pp. 314–322, Dec. 2022, doi: 10.33050/tmj.v7i3.1927.
  30. F. Septiyana et al., “Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics,” APTISI Transactions on Management (ATM), vol. 7, no. 1, pp. 54–59, 2023, doi: 10.34306.
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References


D. Anggoro and H. Hasugian, “Implementasi Digital Marketing Pada UKM Guna Meningkatkan Pemasaran dan Penjualan Produk Di Masa Pandemi Covid-19,” JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), vol. 1, no. 3, pp. 384–391, 2020.

S. Lindawati, M. Hendri, and J. Hutahaean, Pemasaran Digital. Yayasan Kita Menulis, 2020.

N. S. Sihombing, E. Pardede, A. Sihombing, and N. Dewantara, Pemasaran Digital. Penerbit Widina, 2022.

M. Simanjuntak et al., Pemasaran Digital Pariwisata Indonesia. Yayasan Kita Menulis, 2021.

T. Pradiani, “Pengaruh sistem pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan,” Jurnal Ilmiah Bisnis Dan Ekonomi Asia, vol. 11, no. 2, pp. 46–53, 2017.

N. T. Hariyanti and A. Wirapraja, “Pengaruh influencer marketing sebagai strategi pemasaran digital era modern (Sebuah studi literatur),” Eksekutif, vol. 15, no. 1, pp. 133–146, 2018.

N. T. Hariyanti and A. Wirapraja, “Pengaruh influencer marketing sebagai strategi pemasaran digital era modern (Sebuah studi literatur),” Eksekutif, vol. 15, no. 1, pp. 133–146, 2018.

N. T. Hariyanti and A. Wirapraja, “Pengaruh influencer marketing sebagai strategi pemasaran digital era modern (Sebuah studi literatur),” Eksekutif, vol. 15, no. 1, pp. 133–146, 2018.

D. F. Kusuma and M. S. Sugandi, “Strategi pemanfaatan Instagram sebagai media komunikasi pemasaran digital yang dilakukan oleh Dino Donuts,” Jurnal Manajemen Komunikasi, vol. 3, no. 1, pp. 18–33, 2018.

L. Lamirin, H. Wijoyo, and K. Sutawan, “ANALISIS PEMASARAN DIGITAL DAN PERKEMBANGAN MENTAL DI PROVINSI RIAU,” Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ, vol. 8, no. 3, pp. 227–231, 2021.

A. W. Kurnianti, “Strategi komunikasi pemasaran digital sebagai penggerak desa wisata kabupaten wonosobo provinsi jawa tengah,” Jurnal Riset Komunikasi, vol. 1, no. 1, pp. 180–190, 2018.

N. Nursatyo and D. Rosliani, “Strategi Komunikasi Pemasaran Digital Situs Pembanding Harga Telunjuk. com,” Expose: Jurnal Ilmu Komunikasi, vol. 1, no. 2, pp. 46–67, 2018.

Y. Sari and N. W. Utami, “Komunikasi Pemasaran Digital sebagai Tantangan Teknologi,” Jurnal Mahasiswa Komunikasi Cantrik, vol. 1, no. 1, pp. 1–14, 2021.

R. Yacub and W. Mustajab, “Analisis Pengaruh Pemasaran Digital (Digital Marketing) Terhadap Brand Awareness Pada E-Commerce,” Manajerial: Jurnal Manajemen dan Sistem Informasi, vol. 19, no. 2, pp. 198–209, 2020.

R. Yacub and W. Mustajab, “Analisis Pengaruh Pemasaran Digital (Digital Marketing) Terhadap Brand Awareness Pada E-Commerce,” Manajerial: Jurnal Manajemen dan Sistem Informasi, vol. 19, no. 2, pp. 198–209, 2020.

P. Nugrahaningsih et al., “Pemberdayaan masyarakat melalui pelatihan kewirausahaan dan pemasaran digital pada BUMDES Blulukan Gemilang,” Kumawula: jurnal pengabdian kepada masyarakat, vol. 4, no. 1, pp. 8–14, 2021.

I. Rieni, “Strategi Komunikasi Pemasaran Digital Pada Produk Kuliner Tradisional,” LUGAS Jurnal Komunikasi, vol. 1, no. 2, pp. 141–149, 2017.

E. Maria, S. Suharyadi, and R. K. Hudiono, “Implementasi pemasaran digital berbasis website sebagai strategi kenormalan baru Dusun Srumbung Gunung pasca Covid-19,” Riau Journal of Empowerment, vol. 4, no. 1, pp. 1–10, 2021.

U. Raharja, N. Lutfiani, I. Handayani, and F. M. Suryaman, “Motivasi Belajar Mahasiswa Terhadap Metode Pembelajaran Online Learning Pada Perguruan Tinggi,” Sisfo Tenika, vol. 9, no. 2, pp. 192–202, 2019.

L. Meria, Q. Aini, N. P. L. Santoso, U. Raharja, and S. Millah, “Management of Access Control for Decentralized Online Educations using Blockchain Technology,” in 2021 Sixth International Conference on Informatics and Computing (ICIC), 2021, pp. 1–6.

U. Raharja, N. Lutfiani, and W. S. Wardana, “Penjadwalan Agenda Pelaksanaan Tridharma Perguruan Tinggi Secara Online Menggunakan Google Calendar,” Jurnal Tekno Info, vol. 12, no. 2, pp. 66–71, 2018.

U. Rahardja, K. Tiara, and L. S. Wulandari, “Penerapan Web Alumni Sebagai Penunjang Media Informasi Pada Perguruan Tinggi Raharja,” SEMNASTEKNOMEDIA ONLINE, vol. 4, no. 1, pp. 4–11, 2016.

U. Rahardja, E. P. Harahap, and D. I. Pratiwi, “Pemanfaatan Rinfo Sheet Sebagai Media Informasi Laporan Penjualan Barang pada Raharja Internet Cafe,” Jurnal Ilmiah Teknologi Informasi Asia, vol. 12, no. 1, pp. 65–74, 2018.

U. Raharja, E. P. Harahap, and R. E. C. Devi, “Pengaruh Pelayanan dan Fasilitas pada Raharja Internet Cafe Terhadap Kegiatan Perkuliahan Pada Perguruan Tinggi,” Jurnal Tekno Info, vol. 12, no. 2, pp. 60–65, 2018.

F. Septiyana et al., “Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics,” APTISI Transactions on Management (ATM), vol. 7, no. 1, pp. 54–59, 2023, doi: 10.34306.

I. Hidayat and P. O. Sutria, “Influence of Determined Tax Load, Tax Planning, and Profitability in Profit Management in The Company Manufacturing The Mining Sector, The Coal Sub Sector Listed on The Indonesia Stock Exchange Year,” APTISI Transactions on Management (ATM), vol. 7, no. 1, pp. 79–85, Feb. 2022, doi: 10.33050/atm.v7i1.1833.

I. P. Manuaba and K. A. T. Indah, “Perbaikan Deteksi Objek Metode Findcontour Menggunakan Logika Fuzzy untuk Mendeteksi Objek Aksara Bali pada Daun Lontar,” Technomedia Journal, vol. 7, no. 3, pp. 314–322, Dec. 2022, doi: 10.33050/tmj.v7i3.1927.

O. V. Putra, N. Tresna Ningrum, N. S. Puspitasari, A. T. Wibowo, and E. Rachmawaty, “HiT-LIDIA: A Framework for Rice Leaf Disease Classification using Ensemble and Hierarchical Transfer Learning,” Lontar Komputer : Jurnal Ilmiah Teknologi Informasi, vol. 13, no. 3, p. 196, Dec. 2022, doi: 10.24843/LKJITI.2022.v13.i03.p06.

I. P. Manuaba and K. A. T. Indah, “Perbaikan Deteksi Objek Metode Findcontour Menggunakan Logika Fuzzy untuk Mendeteksi Objek Aksara Bali pada Daun Lontar,” Technomedia Journal, vol. 7, no. 3, pp. 314–322, Dec. 2022, doi: 10.33050/tmj.v7i3.1927.

F. Septiyana et al., “Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics,” APTISI Transactions on Management (ATM), vol. 7, no. 1, pp. 54–59, 2023, doi: 10.34306.

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P-ISSN :  2962-0279
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