Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic

Greian April  Pangilinan; Amirsyah  Tambunan; Eka Dian Astuti

doi:10.33050/sabda.v2i2.284

Issue

Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)

Issue Published : September 4, 2023

Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic

https://doi.org/10.33050/sabda.v2i2.284

Greian April Pangilinan

Centro Escolar University

Amirsyah Tambunan

Syarif Hidayatullah State Islamic ersity Jakarta

Eka Dian Astuti

University of Raharja

Corresponding Author(s) : Greian April Pangilinan

pangilinan2100277@ceu.edu.ph

Startupreneur Business Digital (SABDA Journal), Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Article Published : August 23, 2023

Abstract

This study explores Tokopedia E-Commerce's role in providing young entrepreneurs with opportunities to succeed in the digital economy during the pandemic. The COVID-19 pandemic has significantly changed the landscape for business, with social restrictions and lockdowns becoming major challenges for many brick-and-mortar stores. In this context, e-commerce platforms like Tokopedia have become an attractive solution for young entrepreneurs who want to master the new challenges and opportunities of the digital age. The purpose of this study is to analyze how Tokopedia E-Commerce is providing opportunities for young entrepreneurs to overcome current economic challenges. The study takes a qualitative approach, gathering data through interviews and content analysis with business her owners using the Tokopedia platform. The results of this study show that Tokopedia E-Commerce is giving young entrepreneurs broad access to sell their products online, reach a wider audience and increase sales. In addition, we provide various functions and services to support business development, such as training and technical support. In the context of the COVID-19 pandemic, using Tokopedia E-commerce has helped young business owners survive and even thrive in difficult circumstances. The platform has opened up new opportunities to sell products online and reach a wider consumer base, reducing reliance on physically limited stores due to social restrictions. The study therefore concludes that Tokopedia E Commerce offers a significant opportunity for young entrepreneurs to succeed in the digital economy, especially in the current pandemic era. Using this platform, young entrepreneurs can overcome economic challenges and gain access to a wider market, thereby enhancing the sustainability and growth of their future business.

Keywords

Tokopedia E-Commerce Pandemic

Pangilinan, G. A. ., Tambunan, A. ., & Astuti, E. D. (2023). Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic . Startupreneur Business Digital (SABDA Journal), 2(2), 182–191. https://doi.org/10.33050/sabda.v2i2.284

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References

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I. M. A. Prayoga, G. Indrawan, and D. G. H. Divayana, “Pengelompokan Laras Suara Berdasarkan Pepatutan Atau Pathet Gamelan Bali Menggunakan Klasifikasi K-Nearest Neighbor Dan Support Vector Machine,” Technomedia Journal, vol. 8, no. 2SP, 2023.
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S. Samidi and R. Hidayat, “Desain Model Database Mutasi Siswa Dengan Menerapkan Metode Database Life Cycle,” Technomedia Journal, vol. 8, no. 2SP, pp. 221–235, 2023.
A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.
M. Annas and V. Meilinda, “A Review of Indonesian Business Start-Up Incubator Models,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 86–97, 2023.
J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.
D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.
R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023

References

U. Rahardja, Q. Aini, and A. Khoirunisa, “Effect of idu (ilearning education) on lecturer performance in the lecture process,” Aptisi Transactions on Management (ATM), vol. 2, no. 2, pp. 140–148, 2018.

U. Rahardja, Q. Aini, H. D. Ariessanti, and A. Khoirunisa, “Pengaruh gamifikasi pada idu (ilearning education) dalam meningkatkan motivasi belajar mahasiswa,” NJCA (Nusantara Journal of Computers and Its Applications), vol. 3, no. 2, pp. 120–124, 2018.

U. Rahardja, A. N. Hidayanto, T. Hariguna, and Q. Aini, “Design framework on tertiary education system in Indonesia using blockchain technology,” in 2019 7th International Conference on Cyber and IT Service Management (CITSM), IEEE, 2019, pp. 1–4.

Q. Aini, U. Rahardja, and A. Khoirunisa, “Blockchain technology into gamification on education,” IJCCS (Indonesian Journal of Computing and Cybernetics Systems), vol. 14, no. 2, pp. 147–158, 2020.

U. Rahardja and N. Lutfiani, “The strategy of improving project management using indicator measurement factor analysis (imf) method,” in Journal of Physics: Conference Series, IOP Publishing, 2020, p. 32023.

M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “Startupreneur Bisnis Digital (SABDA)”.

E. Guustaaf, U. Rahardja, Q. Aini, H. W. Maharani, and N. A. Santoso, “Blockchain-based education project,” Aptisi Transactions on Management (ATM), vol. 5, no. 1, pp. 46–61, 2021.

U. Rahardja, N. Lutfiani, and M. S. Alpansuri, “Pemanfaatan Google Formulir Sebagai Sistem Pendaftaran Anggota Pada Website Aptisi. or. id,” Sisfotenika, vol. 8, no. 2, pp. 128–139, 2018.

Q. Aini, U. Rahardja, and A. Khoirunisa, “Blockchain Technology into Gamification on Education,” IJCCS (Indonesian Journal of Computing and Cybernetics Systems), vol. 14, no. 2, pp. 147–158, 2020.

Q. Aini, M. Budiarto, P. O. H. Putra, and U. Rahardja, “Exploring e-learning challenges during the global COVID-19 pandemic: A review,” Jurnal Sistem Informasi, vol. 16, no. 2, pp. 57–65, 2020.

U. Rahardja, Q. Aini, and A. Khoirunisa, “Effect of iDu (iLearning Education) on Lecturer Performance in the Lecture Process,” Aptisi Transactions on Management (ATM), vol. 2, no. 2, pp. 140–148, 2018.

U. Rahardja, Q. Aini, and M. B. Thalia, “Penerapan Menu Konfirmasi Pembayaran Online Berbasis Yii pada Perguruan Tinggi,” Creative Information Technology Journal, vol. 4, no. 3, pp. 174–185, 2018.

U. Rahardja, Q. Aini, H. D. Ariessanti, and A. Khoirunisa, “Pengaruh Gamifikasi pada iDu (iLearning Education) dalam Meningkatkan Motivasi Belajar Mahasiswa,” NJCA (Nusantara Journal of Computers and Its Applications), vol. 3, no. 2, pp. 120–124, 2018.

U. Rahardja, Q. Aini, and A. Khoirunisa, “Implementasi Business Intelligence Menggunakan Highchart pada Sistem Penilaian Absensi berbasis YII Framework,” CSRID (Computer Science Research and Its Development Journal), vol. 9, no. 2, pp. 115–124, 2017.

U. Rahardja, Q. Aini, and M. Hardini, “Penerapan Software Akuntansi Online Sebagai Penunjang Pencatatan Laporan Keuangan,” Sisfotenika, vol. 8, no. 2, pp. 176–187, 2018.

U. Rahardja, Q. Aini, and N. Enay, “Optimalisasi Dashboard pada Sistem Penilaian Sebagai Media Informasi di Perguruan Tinggi,” Sisfotenika, vol. 7, no. 2, pp. 167–176, 2017.

R. Hardjosubroto, U. Rahardja, N. A. Santoso, and W. Yestina, “Penggalangan Dana Digital Untuk Yayasan Disabilitas Melalui Produk UMKM Di Era 4.0,” ADI Pengabdian Kepada Masyarakat, vol. 1, no. 1, pp. 1–13, 2020.

D. Apriani, A. Williams, U. Rahardja, A. Khoirunisa, and S. Avionita, “The Use of Science Technology In Islamic Practices and Rules In The Past Now and The Future,” Int. J. Cyber IT Serv. Manag, vol. 1, no. 1, pp. 48–64, 2021.

D. Maklassa and S. Nurbaya, “Intermediasi Modal Manusia Atas Karakteristik Kepemimpinan, Komitmen dan Kepercayaan Terhadap Kepuasan Kerja,” Technomedia Journal, vol. 8, no. 2SP, 2023.

R. D. Sulistiyo and M. R. Shihab, “Transformasi Digital dalam Pelayanan Surat Izin Mengemudi (SIM): Studi Kasus Korlantas Polri,” Technomedia Journal, vol. 8, no. 2SP, pp. 189–204, 2023.

I. M. A. Prayoga, G. Indrawan, and D. G. H. Divayana, “Pengelompokan Laras Suara Berdasarkan Pepatutan Atau Pathet Gamelan Bali Menggunakan Klasifikasi K-Nearest Neighbor Dan Support Vector Machine,” Technomedia Journal, vol. 8, no. 2SP, 2023.

P. Arbaini, “Pengaruh consumer online rating dan review terhadap keputusan pembelian pada pengguna marketplace tokopedia,” Jurnal Bisnis Dan Manajemen, vol. 7, no. 1, 2020.

K. Hulliyah, A. H. Setianingrum, and W. Santoso, “Sinyal Elektroensefalografi Untuk Deteksi Emosi Saat Mendengar Stimulus Pembacaan Al-Quran Menggunakan Wavelet Transform,” Technomedia Journal, vol. 8, no. 2SP, pp. 175–188, 2023.

S. Samidi and R. Hidayat, “Desain Model Database Mutasi Siswa Dengan Menerapkan Metode Database Life Cycle,” Technomedia Journal, vol. 8, no. 2SP, pp. 221–235, 2023.

A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.

M. Annas and V. Meilinda, “A Review of Indonesian Business Start-Up Incubator Models,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 86–97, 2023.

J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.

D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.

R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023

Issue

Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)

Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic

Corresponding Author(s) : Greian April Pangilinan

Abstract

Keywords

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