Creative Industry Development Strategy for Home Culinary Businesses
Corresponding Author(s) : Yansha Juliano Putrasetia
Startupreneur Business Digital (SABDA Journal),
Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Abstract
By relying on ideas and knowledge from human resources as the main key in driving economic activity, economic activity is required to intensify information and creativity to support the flow of creative industries. Because they control and oversee family finances, housewives are usually important members of society. Due to various constraints, such as family finances, caring for the family at home, etc., housewives cannot fully realize their ability to support the family's economy. However, there are problems, especially the dynamics of the world economy that are constantly changing, which also have an impact on Indonesia, which is also experiencing an economic crisis. In addition, this has an impact on uncertain and unpredictable market conditions. Even though people's purchasing power has fluctuated, this industry continues to thrive and even seems to be growing. The Industrial Revolution 4.0 which led to advances in science and technology and changed human perceptions of life, also had an impact on world economic development. The purpose of this research is to expand the business of housewives so they can build an independent society.
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- U. Rahardja, Q. Aini, H. D. Ariessanti, and A. Khoirunisa, “Pengaruh gamifikasi pada idu (ilearning education) dalam meningkatkan motivasi belajar mahasiswa,” NJCA (Nusantara Journal of Computers and Its Applications), vol. 3, no. 2, pp. 120–124, 2018.
- R. Hardjosubroto, U. Rahardja, N. A. Santoso, and W. Yestina, “Penggalangan Dana Digital Untuk Yayasan Disabilitas Melalui Produk UMKM Di Era 4.0,” ADI Pengabdian Kepada Masyarakat, vol. 1, no. 1, pp. 1–13, 2020.
- U. Rahardja, A. N. Hidayanto, T. Hariguna, and Q. Aini, “Design framework on tertiary education system in Indonesia using blockchain technology,” in 2019 7th International Conference on Cyber and IT Service Management (CITSM), IEEE, 2019, pp. 1–4.
- U. Rahardja, Q. Aini, and A. Khoirunisa, “Effect of idu (ilearning education) on lecturer performance in the lecture process,” Aptisi Transactions on Management (ATM), vol. 2, no. 2, pp. 140–148, 2018.
- Q. Aini, U. Rahardja, and A. Khoirunisa, “Blockchain technology into gamification on education,” IJCCS (Indonesian Journal of Computing and Cybernetics Systems), vol. 14, no. 2, pp. 147–158, 2020.
- Q. A. Qurotul Aini, M. B. Mukti Budiarto, P. O. H. POH Putra, and U. R. Untung Rahardja, “Exploring e-learning challenges during the global COVID-19 pandemic: A review,” Jurnal Sistem Informasi (Journal of Information System), vol. 16, no. 2, pp. 47–65, 2020.
- U. Rahardja and N. Lutfiani, “The strategy of improving project management using indicator measurement factor analysis (imf) method,” in Journal of Physics: Conference Series, IOP Publishing, 2020, p. 32023.
- T. Hariguna, U. Rahardja, and Q. Aini, “Effect of social media activities to determinants public participate intention of e-government,” Procedia Comput Sci, vol. 161, pp. 233–241, 2019.
- U. Rahardja, Q. Aini, and M. B. Thalia, “Penerapan Menu Konfirmasi Pembayaran Online Berbasis Yii pada Perguruan Tinggi,” Creative Information Technology Journal, vol. 4, no. 3, pp. 174–185, 2018.
- U. Rahardja, E. P. Harahap, and S. R. Dewi, “The strategy of enhancing article citation and H-index on SINTA to improve tertiary reputation,” TELKOMNIKA (Telecommunication Computing Electronics and Control), vol. 17, no. 2, pp. 683–692, 2019.
- U. Rahardja, N. Lutfiani, and M. S. Alpansuri, “Pemanfaatan google formulir sebagai sistem pendaftaran anggota pada website aptisi. or. id,” Sisfotenika, vol. 8, no. 2, pp. 128–139, 2018.
- U. Rahardja, “Application of the c4. 5 algorithm for identifying regional zone status using a decision tree in the covid-19 series,” Aptisi Transactions on Technopreneurship (ATT), vol. 4, no. 2, pp. 164–173, 2022.
- A. Tobagus, “Pengaruh E-service quality terhadap E-satisfaction Pada Pengguna di Situs Tokopedia,” Agora, vol. 6, no. 1, 2018.
- U. Rahardja, N. Lutfiani, A. S. Rafika, and E. P. Harahap, “Determinants of lecturer performance to enhance accreditation in higher education,” in 2020 8th International Conference on Cyber and IT Service Management (CITSM), IEEE, 2020, pp. 1–7.
- F. R. Lupi and N. Nurdin, “Analisis Strategi Pemasaran Dan Penjualan E-Commerce Pada Tokopedia. Com,” Jurnal Elektronik Sistem Informasi dan Komputer, vol. 2, no. 1, pp. 20–29, 2016.
- M. Yusuf, Z. A. Fitriyani, A. Abdilah, R. Ardianto, and A. Suhendar, “The Impact Of Using Tokopedia On Profitability And Consumer Service,” Jurnal Darma Agung, vol. 30, no. 2, pp. 559–573, 2022.
- F. V. Sudjatmika, “Pengaruh harga, ulasan produk, kemudahan, dan keamanan terhadap keputusan pembelian secara online di Tokopedia. com,” Agora, vol. 5, no. 1, 2017.
- J. F. Raport and B. J. Jaworski, “e-Commerce,” McGraw-Hill/Irwin, Singapore, 2001.
- F. Alwafi and R. H. Magnadi, “Pengaruh persepsi keamanan, kemudahan bertransaksi, kepercayaan terhadap toko dan pengalaman berbelanja terhadap minat beli secara online pada situs jual beli tokopedia. com,” Diponegoro Journal of Management, vol. 5, no. 2, pp. 134–148, 2016.
- F. Alwafi and R. H. Magnadi, “Pengaruh persepsi keamanan, kemudahan bertransaksi, kepercayaan terhadap toko dan pengalaman berbelanja terhadap minat beli secara online pada situs jual beli tokopedia. com,” Diponegoro Journal of Management, vol. 5, no. 2, pp. 134–148, 2016.
- J. F. Raport and B. J. Jaworski, “e-Commerce,” McGraw-Hill/Irwin, Singapore, 2001.
- P. Arbaini, “Pengaruh consumer online rating dan review terhadap keputusan pembelian pada pengguna marketplace tokopedia,” Jurnal Bisnis Dan Manajemen, vol. 7, no. 1, 2020.
- F. Indriyani and L. S. Helling, “Analisis pengaruh kualitas website, kepercayaan, promosi dan harga terhadap kepuasan pelanggan Tokopedia,” Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen, vol. 5, no. 1, pp. 56–68, 2018.
- S. Guritno and U. Rahardja, Theory and Application of IT Research: Metodologi Penelitian Teknologi Informasi. Penerbit Andi, 2011.
- R. Y. Endra and D. Hermawan, “Analisis dan Uji Kualitas Pengguna Website Tokopedia. Com Menggunakan Metode Webqual (case: Pengguna Tokopedia. com di Universitas Bandar Lampung),” Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika), vol. 8, no. 2, 2017.
- N. Razabillah, S. R. P. Junaedi, O. P. M. Daeli, and N. S. Arasid, “Lean Canvas and the Business Model Canvas Model in Startup Piecework,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 72–85, 2023.
- A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.
- M. Annas and V. Meilinda, “A Review of Indonesian Business Start-Up Incubator Models,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 86–97, 2023.
- J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.
- D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.
References
U. Rahardja, Q. Aini, H. D. Ariessanti, and A. Khoirunisa, “Pengaruh gamifikasi pada idu (ilearning education) dalam meningkatkan motivasi belajar mahasiswa,” NJCA (Nusantara Journal of Computers and Its Applications), vol. 3, no. 2, pp. 120–124, 2018.
R. Hardjosubroto, U. Rahardja, N. A. Santoso, and W. Yestina, “Penggalangan Dana Digital Untuk Yayasan Disabilitas Melalui Produk UMKM Di Era 4.0,” ADI Pengabdian Kepada Masyarakat, vol. 1, no. 1, pp. 1–13, 2020.
U. Rahardja, A. N. Hidayanto, T. Hariguna, and Q. Aini, “Design framework on tertiary education system in Indonesia using blockchain technology,” in 2019 7th International Conference on Cyber and IT Service Management (CITSM), IEEE, 2019, pp. 1–4.
U. Rahardja, Q. Aini, and A. Khoirunisa, “Effect of idu (ilearning education) on lecturer performance in the lecture process,” Aptisi Transactions on Management (ATM), vol. 2, no. 2, pp. 140–148, 2018.
Q. Aini, U. Rahardja, and A. Khoirunisa, “Blockchain technology into gamification on education,” IJCCS (Indonesian Journal of Computing and Cybernetics Systems), vol. 14, no. 2, pp. 147–158, 2020.
Q. A. Qurotul Aini, M. B. Mukti Budiarto, P. O. H. POH Putra, and U. R. Untung Rahardja, “Exploring e-learning challenges during the global COVID-19 pandemic: A review,” Jurnal Sistem Informasi (Journal of Information System), vol. 16, no. 2, pp. 47–65, 2020.
U. Rahardja and N. Lutfiani, “The strategy of improving project management using indicator measurement factor analysis (imf) method,” in Journal of Physics: Conference Series, IOP Publishing, 2020, p. 32023.
T. Hariguna, U. Rahardja, and Q. Aini, “Effect of social media activities to determinants public participate intention of e-government,” Procedia Comput Sci, vol. 161, pp. 233–241, 2019.
U. Rahardja, Q. Aini, and M. B. Thalia, “Penerapan Menu Konfirmasi Pembayaran Online Berbasis Yii pada Perguruan Tinggi,” Creative Information Technology Journal, vol. 4, no. 3, pp. 174–185, 2018.
U. Rahardja, E. P. Harahap, and S. R. Dewi, “The strategy of enhancing article citation and H-index on SINTA to improve tertiary reputation,” TELKOMNIKA (Telecommunication Computing Electronics and Control), vol. 17, no. 2, pp. 683–692, 2019.
U. Rahardja, N. Lutfiani, and M. S. Alpansuri, “Pemanfaatan google formulir sebagai sistem pendaftaran anggota pada website aptisi. or. id,” Sisfotenika, vol. 8, no. 2, pp. 128–139, 2018.
U. Rahardja, “Application of the c4. 5 algorithm for identifying regional zone status using a decision tree in the covid-19 series,” Aptisi Transactions on Technopreneurship (ATT), vol. 4, no. 2, pp. 164–173, 2022.
A. Tobagus, “Pengaruh E-service quality terhadap E-satisfaction Pada Pengguna di Situs Tokopedia,” Agora, vol. 6, no. 1, 2018.
U. Rahardja, N. Lutfiani, A. S. Rafika, and E. P. Harahap, “Determinants of lecturer performance to enhance accreditation in higher education,” in 2020 8th International Conference on Cyber and IT Service Management (CITSM), IEEE, 2020, pp. 1–7.
F. R. Lupi and N. Nurdin, “Analisis Strategi Pemasaran Dan Penjualan E-Commerce Pada Tokopedia. Com,” Jurnal Elektronik Sistem Informasi dan Komputer, vol. 2, no. 1, pp. 20–29, 2016.
M. Yusuf, Z. A. Fitriyani, A. Abdilah, R. Ardianto, and A. Suhendar, “The Impact Of Using Tokopedia On Profitability And Consumer Service,” Jurnal Darma Agung, vol. 30, no. 2, pp. 559–573, 2022.
F. V. Sudjatmika, “Pengaruh harga, ulasan produk, kemudahan, dan keamanan terhadap keputusan pembelian secara online di Tokopedia. com,” Agora, vol. 5, no. 1, 2017.
J. F. Raport and B. J. Jaworski, “e-Commerce,” McGraw-Hill/Irwin, Singapore, 2001.
F. Alwafi and R. H. Magnadi, “Pengaruh persepsi keamanan, kemudahan bertransaksi, kepercayaan terhadap toko dan pengalaman berbelanja terhadap minat beli secara online pada situs jual beli tokopedia. com,” Diponegoro Journal of Management, vol. 5, no. 2, pp. 134–148, 2016.
F. Alwafi and R. H. Magnadi, “Pengaruh persepsi keamanan, kemudahan bertransaksi, kepercayaan terhadap toko dan pengalaman berbelanja terhadap minat beli secara online pada situs jual beli tokopedia. com,” Diponegoro Journal of Management, vol. 5, no. 2, pp. 134–148, 2016.
J. F. Raport and B. J. Jaworski, “e-Commerce,” McGraw-Hill/Irwin, Singapore, 2001.
P. Arbaini, “Pengaruh consumer online rating dan review terhadap keputusan pembelian pada pengguna marketplace tokopedia,” Jurnal Bisnis Dan Manajemen, vol. 7, no. 1, 2020.
F. Indriyani and L. S. Helling, “Analisis pengaruh kualitas website, kepercayaan, promosi dan harga terhadap kepuasan pelanggan Tokopedia,” Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen, vol. 5, no. 1, pp. 56–68, 2018.
S. Guritno and U. Rahardja, Theory and Application of IT Research: Metodologi Penelitian Teknologi Informasi. Penerbit Andi, 2011.
R. Y. Endra and D. Hermawan, “Analisis dan Uji Kualitas Pengguna Website Tokopedia. Com Menggunakan Metode Webqual (case: Pengguna Tokopedia. com di Universitas Bandar Lampung),” Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika), vol. 8, no. 2, 2017.
N. Razabillah, S. R. P. Junaedi, O. P. M. Daeli, and N. S. Arasid, “Lean Canvas and the Business Model Canvas Model in Startup Piecework,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 72–85, 2023.
A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.
M. Annas and V. Meilinda, “A Review of Indonesian Business Start-Up Incubator Models,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 86–97, 2023.
J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.
D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.