Issue

Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)

Strategy Based Technology-Based Startups to Drive Digital Business Growth

https://doi.org/10.33050/sabda.v2i2.344
Hanny Safitri
University Cairo
Mochamad Heru Riza Chakim
University of Raharja
Alfri Adiwijaya
University of Raharja

Corresponding Author(s) : Hanny Safitri

hannysaf15@gmail.com

Startupreneur Business Digital (SABDA Journal), Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)

Abstract

Lean startup methodology-based strategic formulation to promote the expansion of  technology-based startup businesses in Indonesia. About 75% of developing startups fail to expand appropriately, which is a relatively high startup failure percentage. Failure of startups is influenced by time and the relevant industry. Due to the wrong approach being chosen from the startup's first year to its fourth, it was unable to expand. The goal of this study is to develop new general methods for company growth based on the lean startup approach. The goal of this study is to use the Delphi technique to find startup failure indicators, and then to select the primary failed cause using the Analytical Network Process (ANP). The research's next phase is to develop the plan after the failure factor has been determined. The researcher acquired 8 as a consequence of this study. 55 indicators of startup failure factors and factors. Using the ANP model, 10 priorities were determined. addressed by developing a new approach utilizing agile development and the minimal viable product idea. technique, human resource management, and customer relationship management. eventually acquired a fresh approach that entrepreneurs may utilize to promote growth.

Keywords

Startup Business Companies
Safitri, H., Chakim, M. H. R. ., & Adiwijaya, A. . (2023). Strategy Based Technology-Based Startups to Drive Digital Business Growth. Startupreneur Business Digital (SABDA Journal), 2(2), 207–220. https://doi.org/10.33050/sabda.v2i2.344
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