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Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)

Decoding Consumer Habits: Analyzing Retail Patterns Across Demographics

https://doi.org/10.33050/sabda.v3i2.638
Sazib Hossain
Nanjing University of Information Science & Technology
https://orcid.org/0009-0009-3578-1170
Hasna Hena
National University
Precious Sampa
Nanjing University of Information Science & Technology

Corresponding Author(s) : Sazib Hossain

esazibhossain@gmail.com

Startupreneur Business Digital (SABDA Journal), Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)

Abstract

This study examines consumer habits by analyzing retail patterns across vari- ous demographics using a dataset encompassing 3,900 transactions. The data includes variables such as age, gender, item purchased, purchase amount, loca- tion, and more, allowing for a comprehensive analysis of consumer behavior. Key insights reveal significant trends in purchasing decisions influenced by de- mographic factors like age and gender, as well as external elements such as sea- sonality and promotional activities. The analysis identifies predominant shop- ping preferences among different age groups, highlighting the influence of dis- counts and promotional codes on purchasing behavior. Additionally, the study explores the correlation between customer loyalty, as indicated by subscription status and frequency of purchases, and spending patterns. By decoding these retail patterns, this research provides valuable insights for retailers aiming to optimize marketing strategies and enhance customer engagement through tar- geted interventions. The findings contribute to a deeper understanding of how demographic factors shape consumer behavior, offering actionable insights for businesses seeking to adapt to evolving market demands.

Keywords

Consumer Behavior Demographics Retail Pattern Purchasing Decisions Marketing Strategies
Hossain, S., Hena, H., & Sampa , P. . (2024). Decoding Consumer Habits: Analyzing Retail Patterns Across Demographics. Startupreneur Business Digital (SABDA Journal), 3(2), 148–159. https://doi.org/10.33050/sabda.v3i2.638
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Author Biography

Sazib Hossain, Nanjing University of Information Science & Technology

I am a master’s student in business management at Nanjing University of Information Science and Technology. My passion for continuous learning, along with my dedication to integrity and hard work, drives me to strive for academic research and professional excellence. Seeking to contribute my skills and enthusiasm to a dynamic team, I aim to make a positive impact through proactive collaboration and innovative problem-solving. I aim to broaden my understanding of fields that are relevant to my current academic and professional specializations, develop skills in emerging technologies and methods, and contribute fresh ideas.

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