This work is licensed under a Creative Commons Attribution 4.0 International License.
Optimizing Digipreneurship in the Growth of the Digital Millennial Creative Economy Ecosystem
Corresponding Author(s) : Anas Abudaqa
Startupreneur Business Digital (SABDA Journal),
Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Abstract
This research aims to explore the optimization of digipreneurship in encouraging the growth of the digital creative economy ecosystem among millennials in the digital era. The background of this research emphasizes the economic transformation towards digitalization which offers great opportunities for millennials in the creative sector through technology. Despite this potential, there are several challenges, such as low digital literacy, limited access to technology, and inadequate infrastructure support. The purpose of this research is to understand how digipreneurship contributes to the growth of the creative economy ecosystem by overcoming these challenges. Using a descriptive qualitative method, in depth interviews with creative economy practitioners and secondary data analysis were conducted. The results show that digipreneurship plays an important role in business innovation and market expansion, particularly in fashion, music and design. However, barriers such as limited access to capital and lack of digital skills training are still major obstacles. The conclusion of this study shows that collaboration between the government, educational institutions, and the private sector is essential to strengthen the creative economy ecosystem, increase ac- cess to technology, improve digital literacy, and support the active participation of millennials in the digital economy.
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- R. Fadillah, A. Yulastri, H. Hidayat et al., “Development of mobile learning based on digital entrepreneurs using raspberry pi on tvet.” International Journal on Advanced Science, Engineering & Information Tech- nology, vol. 13, no. 6, 2023.
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- M. Budiarto, S. Audiah, E. D. Astuti, Y. P. A. Sanjaya, and M. Z. Firli, “Enhancing school and college at- tendance using advanced technology,” in 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024, pp. 1–6.
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- C. R. Pasaribu and M. Ronda, “The influence of digital influencer marketing communication on instagram on awareness, interest, search, action and share beli kreatif sumatera selatan,” International Journal Of Humanities Education and Social Sciences, vol. 3, no. 4, 2024.
- U. Rahardja, “Social media analysis as a marketing strategy in online marketing business,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 176–182, 2022.
- K. Kano, L. K. Choi, B. subhan Riza, and R. D. Octavyra, “Implications of digital marketing strategy the competitive advantages of small businesses in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 1, pp. 44–62, 2022.
- Felix, “User experience design of mobile application for tuberculosis care and prevention in indonesia,” in 2024 2nd International Conference on Technology Innovation and Its Applications (ICTIIA). IEEE, 2024, pp. 1–5.
- T. W. Rafiuddin, N. Lutfiani, A. Rizky, G. P. Cesna et al., “Evaluating the effectiveness of gamifica- tion in mobile banking to increase savings rates,” in 2024 2nd International Conference on Technology Innovation and Its Applications (ICTIIA). IEEE, 2024, pp. 1–6.
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- R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023.
- M. T. Nuseir, G. A. El Refae, A. Aljumah, M. Alshurideh, S. Urabi, and B. A. Kurdi, “Digital market- ing strategies and the impact on customer experience: A systematic review,” The effect of information technology on business and marketing intelligence systems, pp. 21–44, 2023.
- N. G. Adiyono, T. Y. Rahmat, and R. Anindita, “Digital marketing strategies to increase online business sales through social media,” Journal of Humanities, Social Science, Public Administration and Manage- ment (HUSOCPUMENT), vol. 1, no. 2, pp. 31–37, 2021.
- I. Wooton and Z. Cui, “The effect of online advertising on consumer buying interest in online selling applications with customer satisfaction as an intervening variable (study from member of united kingdom medical doctor department),” MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation, vol. 3, no. 3, pp. 82–100, 2022. [34] Y. J. Purnomo, “Digital marketing strategy to increase sales conversion on e-commerce platforms,” Jour- nal of Contemporary Administration and Management (ADMAN), vol. 1, no. 2, pp. 54–62, 2023
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H. Danial, R. Talib, R. T. Dako, and U. Pakaya, “Digipreneur 101: Regenerative tourism and bilingual promotion for local community empowerment in gorontalo,” Jurnal Pengabdian Masyarakat: Pember- dayaan, Inovasi dan Perubahan, vol. 4, no. 6, 2024.
T. Kiat, S. Lek, and A. Thai, “Creative entrepreneurship mindset: Comparative study between millennial generation and generation z,” Journal of Social Entrepreneurship and Creative Technology, vol. 1, no. 3, pp. 141–151, 2024.
S. Maulana, S. Y. Nasution, Y. Pramadi, T. Rusata, A. Hartanto, and T. Hendrix, “Conceptual model on creative economy development of waterfront cities in indonesia: Lesson learned from palembang and surabaya,” Spatium, pp. 21–31, 2024.
D. N. Kusumaningrum, D. M. Prasetya, and N. F. S. Wibowo, “Unveiling creative economy resilience in indonesia amidst the global pandemic: A media analysis,” Innovation in the Social Sciences, vol. 2, no. 1, pp. 86–118, 2024.
B. A. Luissa, S. Y. Jimmy, and D. Tjahjana, “Investigation of the antecedents of the digital mindset and its influence on employee intention to stay in generation z: Empirical study in the indonesian creative industry,” The South East Asian Journal of Management, vol. 18, no. 2, p. 2, 2024.
P. S. Bhullar and A. Singh, “A bibliometric analysis and future research agenda,” Entrepreneurship in the Creative Industries: Contemporary Perspectives from the Arabian Gulf and Asia, 2025.
M. G. Sono, A. Yulistiyono, and N. Khotijah, “The effect of job recognition and development opportuni- ties on loyalty and job satisfaction of generation z in jakarta’s creative industries,” WSIS, vol. 2, no. 10, pp. 2041–53, 2024.
Z. T. Rahman, R. Lal, and R. Rena, “Challenges of communication with gen-z in the era of artificial intelligence-interceded digital economy,” in AI-Oriented Competency Framework for Talent Management in the Digital Economy. CRC Press, 2024, pp. 76–94.
M. Misrah et al., “Utilization of digital cash book applications as an effort to improve business perfor- mance,” Celebes Journal of Community Services, vol. 3, no. 2, pp. 01–09, 2024.
N. L. Sustiawati, N. L. D. I. D. Sari, and N. L. A. C. Dewi, “Management of learning in arts and de- sign creation based on digital media for the millenial generation,” in Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference, vol. 4, 2024, pp. 390–399.
D. Games, B. Albatati, and D. Sari, “Creative industries’ business strategies during crises: insights from incubated small business startups,” foresight, 2024.
Y. E. Saputra, S. B. Worsito, D. Firdaus et al., “Bridging a resilient post-pandemic recovery through digital health transformation,” Indonesia post-pandemic outlook: Rethinking health and economics post- COVID-19. Jakarta: BRIN Publishing, pp. 13–43, 2022.
A. F. Gunawan, “The impact of entrepreneurial characteristics and competencies on business performance in the creative industry in indonesia,” Asia Pacific Journal of Innovation and Entrepreneurship, vol. 18, no. 3, pp. 300–317, 2024.
D. D. Marbun, J. Simamora, and H. Siregar, “Analysis of the position of special envoy of the president for the development of young generation and art workers in indonesia based on constitutional law,” Journal of Law, Politic and Humanities, vol. 5, no. 3, pp. 2096–2101, 2025.
M. M. Ali, H. A. Wafik, S. Mahbub, and J. Das, “Gen z and generative ai: Shaping the future of learning and creativity,” Cognizance Journal of Multidisciplinary Studies, vol. 4, no. 10, pp. 1–18, 2024.
I. Handayani, R. Agustina et al., “Starting a digital business: Being a millennial entrepreneur innovating,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 126–133, 2022.
M. Budiarto, S. Audiah, E. D. Astuti, Y. P. A. Sanjaya, and M. Z. Firli, “Enhancing school and college at- tendance using advanced technology,” in 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024, pp. 1–6.
K. M. Ariyanto, C. Lukita, T. Nurhaeni, Y. Febriansyah, R. Bila, and L. Pasha, “Optimizing online shop- ping with smart-pls as a tool for e-commerce enhancement,” in 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024, pp. 1–7.
K. Chouhan, A. Singh, A. Shrivastava, S. Agrawal, B. D. Shukla, and P. S. Tomar, “Structural support vector machine for speech recognition classification with cnn approach,” in 2021 9th International Con- ference on Cyber and IT Service Management (CITSM). IEEE, 2021, pp. 1–7.
B. Rawat, A. S. Bist, U. Rahardja, Q. Aini, and Y. P. A. Sanjaya, “Recent deep learning based nlp tech- niques for chatbot development: An exhaustive survey,” in 2022 10th International Conference on Cyber and IT Service Management (CITSM). IEEE, 2022, pp. 1–4.
C. R. Pasaribu and M. Ronda, “The influence of digital influencer marketing communication on instagram on awareness, interest, search, action and share beli kreatif sumatera selatan,” International Journal Of Humanities Education and Social Sciences, vol. 3, no. 4, 2024.
U. Rahardja, “Social media analysis as a marketing strategy in online marketing business,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 176–182, 2022.
K. Kano, L. K. Choi, B. subhan Riza, and R. D. Octavyra, “Implications of digital marketing strategy the competitive advantages of small businesses in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 1, pp. 44–62, 2022.
Felix, “User experience design of mobile application for tuberculosis care and prevention in indonesia,” in 2024 2nd International Conference on Technology Innovation and Its Applications (ICTIIA). IEEE, 2024, pp. 1–5.
T. W. Rafiuddin, N. Lutfiani, A. Rizky, G. P. Cesna et al., “Evaluating the effectiveness of gamifica- tion in mobile banking to increase savings rates,” in 2024 2nd International Conference on Technology Innovation and Its Applications (ICTIIA). IEEE, 2024, pp. 1–6.
G. B. Ilyas, A. R. Munir, H. Tamsah, H. Mustafa, and Y. Yusriadi, “The influence of digital marketing and customer perceived value through customer satisfaction on customer loyalty,” Pt. 2 J. Legal Ethical & Regul. Isses, vol. 24, p. 1, 2021.
E. Sulistyaningsih, W. Murti, and C. Ratnasih, “Analysis of e-marketing strategy and business innovation in optimizing improvement of service quality and its effect on msme income,” ADI Journal on Recent Innovation, vol. 5, no. 2, pp. 155–167, 2024.
R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023.
M. T. Nuseir, G. A. El Refae, A. Aljumah, M. Alshurideh, S. Urabi, and B. A. Kurdi, “Digital market- ing strategies and the impact on customer experience: A systematic review,” The effect of information technology on business and marketing intelligence systems, pp. 21–44, 2023.
N. G. Adiyono, T. Y. Rahmat, and R. Anindita, “Digital marketing strategies to increase online business sales through social media,” Journal of Humanities, Social Science, Public Administration and Manage- ment (HUSOCPUMENT), vol. 1, no. 2, pp. 31–37, 2021.
I. Wooton and Z. Cui, “The effect of online advertising on consumer buying interest in online selling applications with customer satisfaction as an intervening variable (study from member of united kingdom medical doctor department),” MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation, vol. 3, no. 3, pp. 82–100, 2022. [34] Y. J. Purnomo, “Digital marketing strategy to increase sales conversion on e-commerce platforms,” Jour- nal of Contemporary Administration and Management (ADMAN), vol. 1, no. 2, pp. 54–62, 2023