Digital Marketing Strategies in Building Brand Awareness and Loyalty in the Online Era

Thomas Rochefort, Zinhle Ndlovu

107-114

Determining Factors for Startup Success in Indonesia: Perspective of Young Entrepreneurs

Nicholas Lachlan, Olivia Smith

115-122

 

Empowering Tourism Communication for Sustainable Village Development

I Gusti Ngurah Agung Kade Dwi Arsana, Laurens Bethany, Olivia Smith

123-130

 

Creating Competitive Advantage through Digital Innovation: Insights from Startupreneurs in E-Commerce

Gabriela Nicola, Rony Setiawan

131-140

The Role of Innovation in the Success of Modern Startupreneurs

Alwiyah Alwiyah, Naomi Lyraa

98-106

 

The Role of Technology Adoption in Scaling Startupreneur Business Models in the Digital Economy

Ariana Delhi, Apriani Sijabat

141-147

Decoding Consumer Habits: Analyzing Retail Patterns Across Demographics

Sazib Hossain, Hasna Hena, Precious Sampa

148-159

 

Consumer Behavior and Brand Loyalty: A Study on Digital Marketing Practices

Achmad Hidayat Dwi Saputra, Souza Nurafrianto Windiartono Putra, Daniel Bennet

160-170

 

The Influence Branding of Social Media to Improve Digital Business in Training and Consulting on Instagram

Ridwan Kurniaji, Nur Azizah, Muhamad Yusup

171-180

 

Advancing Production Management through Industry 4.0 Technologies

Shih-Chih Chen, Istiqomah Yati, Eiser Aaron Beldiq

181-192