Product Innovation of Foodpreneurs Towards Customer Loyalty

Alessandro Daeli Garcia, Adhe Muhammad Rosyid, Muhamad Yusup, Miftakhul Khasanah

104-113

Enhancing Human Resource Management Efficiency through Scalable Blockchain Networks with an Adaptive AI Approach

Indira Puspa Gustiah, Henry Newell

114-123

Design Thinking as a Business Model for Empowering Creative Entrepreneurs in the Digital Era

Diego Abbas, Kelvin Siahaan, Muhamad Yusup

124-133

Leveraging Influencer Marketing in Higher Education: Key Roles, Sectors, Platforms, and Influencer Types for Institutional Branding

Sasotya Pratama, Liza Agustina Maureen Nelloh

134-145

Empowering Eco-Innovation Through Digitalization in Startup Enterprises

Jessica Wilson, Erika Erika

146-154

Strategy of Production Efficiency and Improving the Quality of Wooden Sofa Legs in the Manufacturing Industry

Untung Rahardja, Ninda Lutfiani, Muhamad Alfi Duwi Juliansah, Ethan Aptman

155-164

Sustainable Branding Strategies: The Role of Ecopreneurship in Green Marketing and Consumer Loyalty

Arthur Simanjuntak, Zabenaso Queen, Rizki Galang Rahmadan, Henry Henry

165−173

Adaptive Strategic Approaches and Their Impact on Economic Growth in Dynamic Markets

Thomas Sumarsan Goh, Samantha Martinez, Santa Lusianna Sitorus, Tiurida Lily Anita

174-183

Collaborative Innovation Ecosystems Strengthening Sustainable Startup Growth in the Digital Economy

Dian Nuzulia Armariena, Agus Nuryatin, Teguh Supriyanto, Nas Haryati Setyaningsih, Nasib Nasib, Alvin Teo Zi Xuan

184−192

Entrepreneurial Leadership and Innovation Capabilities for Startup Growth in Emerging Digital Markets

Murphy Mutie, Dwi Andayani, Yane Devi Anna, Gautam Khanna

193-199