Successful Digital Marketing Techniques for Business Development
Corresponding Author(s) : Sausan Raihana Putri Junaedi
Startupreneur Business Digital (SABDA Journal),
Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)
Abstract
In the constantly changing digital environment, digital marketing has emerged as a crucial component of company growth. Effective digital marketing techniques are thoroughly discussed in this article as the key to achieving significant business growth. This article's major goal is to give readers a thorough grasp of the value of identifying the target audience, creating high-quality content, optimizing it for search engines, using social media, using data analysis, and being responsive to shifting digital trends. We also go over the advantages of using this method, including how it can improve visibility, customer retention, and business conversions. This article seeks to serve as a comprehensive how-to manual for businesses and entrepreneurs who wish to learn the art of digital marketing for long-term company expansion.
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- N. Hussain, “Peer to Peer Lending Business Agility Strategy for Fintech Startups in the Digital Finance Era in Indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 118–125, 2023.
- S. Purnama, H. Baedowi, and Y. J. Putrasetia, “Creative Industry Development Strategy for Home Culinary Businesses,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 126–135, 2023.
- B. Rawat and R. Bhandari, “Cloud Computing Applications In Business Development,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 143–154, 2023.
- L. H. A. P. Prawira, A. F. Ummah, M. R. Aditiya, and D. W. Nugroho, “Knowledge Management: Efforts to Create an Excellent Digital Creative Industry,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 172–181, 2023.
- V. Meilinda, S. A. Anjani, and M. Ridwan, “A Platform Based Business Revolution Activates Indonesia’s Digital Economy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 155–174, 2023.
- G. A. Pangilinan, A. Tambunan, and E. D. Astuti, “Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 182–191, 2023.
- A. Manawar, C. Lukita, and L. Meria, “The Evolution of Financial Technology in Indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 192–206, 2023.
- H. Safitri, M. H. R. Chakim, and A. Adiwijaya, “Strategy Based Technology-Based Startups to Drive Digital Business Growth,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 207–220, 2023.
- R. E. Santoso, A. G. Prawiyogi, U. Rahardja, F. P. Oganda, and N. Khofifah, “Penggunaan dan Manfaat Big Data dalam Konten Digital,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 3, no. 2, pp. 88–91, 2022.
- A. M. Dawis et al., “Strategi Pemasaran di Era Digital,” 2022.
- I. Kanedi, S. Siswanto, Y. Yupianti, V. N. Sari, and B. Oktavia, “Pemanfaatan Teknologi E_Commerce dalam Proses Bisnis pada Era Society 5.0,” Jurnal Dehasen Untuk Negeri, vol. 1, no. 2, pp. 99–104, 2022.
- E. D. Safitri, S. R. P. Junaedi, and A. Priono, “SWOT Analysis is Used in the Startup Business Development Strategy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 136–142, 2023.
- M. Annas and T. Handra, “High Rate of Turnover Intention: Study of Logistics Industrial Workers,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 106–117, 2023.
- Y. S. Mulyani, T. Wibisono, and A. B. Hikmah, “Pemanfaatan Media Sosial Tiktok Untuk Pemasaran Bisnis Digital Sebagai Media Promosi,” Jurnal Ilmiah Hospitality, vol. 11, no. 1, pp. 291–296, 2022.
- E. A. Sinambela et al., Manajemen Bisnis Digital. Cendikia Mulia Mandiri, 2023.
- D. Maklassa and S. Nurbaya, “Intermediasi Modal Manusia Atas Karakteristik Kepemimpinan, Komitmen dan Kepercayaan Terhadap Kepuasan Kerja,” Technomedia Journal, vol. 8, no. 2SP, 2023.
- U. Rahardja, A. N. Hidayanto, T. Hariguna, and Q. Aini, “Design framework on tertiary education system in Indonesia using blockchain technology,” in 2019 7th International Conference on Cyber and IT Service Management (CITSM), IEEE, 2019, pp. 1–4.
- M. Fahrurrozi and M. M. SE, ENTREPRENEURSHIP & DIGITALISASI: Mengembangkan Bisnis di Era 5.0. Universitas Hamzanwadi Press, 2023.
- D. Sudiantini, D. Nurambarwati, F. D. Julianti, F. F. Putra, G. P. Naraya, and G. V. Nazara, “Inovasi Dalam Manajemen Pemasaran Dan Menjaga Relevan Bisnis Di Era Digital,” Jurnal Riset dan Inovasi Manajemen, vol. 1, no. 2, pp. 129–138, 2023.
- Z. Setiawan et al., Kewirausahaan Digital. Global Eksekutif Teknologi, 2023.
- P. Simanjuntak, K. Handoko, and H. Kremer, “PEMANFAATAN DIGITAL MARKETING UNTUK KOMUNIKASI BISNIS: Utilization of Digital Marketing for Business Communication,” PUAN INDONESIA, vol. 5, no. 1, pp. 95–100, 2023.
- S. Akib et al., “Komunikasi Bisnis,” 2023.
- S. A. Andesty and D. Mulyanti, “Literatur Review: Analisis Usaha Undangan Digital Serta Penggunaan Media Sosial Sebagai Media Promosi,” Manajemen Kreatif Jurnal, vol. 1, no. 2, pp. 106–113, 2023.
- F. Aurelia and F. G. Saputra, “Peranan Sistem Digital Accounting Terhadap Perkembangan Bisnis UMKM Di Sidoarjo,” CEMERLANG: Jurnal Manajemen dan Ekonomi Bisnis, vol. 3, no. 3, pp. 26–40, 2023.
- A. Anwar, “Manajemen Risiko Bisnis Era Digital,” 2023.
- L. Lustono et al., “Kewirausahaan (Tren Manajemen Bisnis di Era Digital),” 2023.
- Y. Yuliana, S. V. Siahaan, and R. P. Kontesta, “Pelatihan Digital Marketing Pada Bumdes Guna Peningkatan Usaha Bisnis Kreatif Berbasis Digitalisasi,” Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, vol. 6, no. 1, pp. 135–140, 2023.
- R. N. Matondang, “Digital Business and Business Model,” 2023.
- A. P. Nugroho, N. Norvadewi, M. Wulansari, F. Akbarina, and M. Yusuf, “DIGITAL ENTREPRENEURSHIP STRATEGY IN ONLINE BUSINESS COMPANIES IN WEST JAVA,” Transformasi: Journal of Economics and Business Management, vol. 2, no. 2, pp. 1–12, 2023.
- R. D. Sulistiyo and M. R. Shihab, “Transformasi Digital dalam Pelayanan Surat Izin Mengemudi (SIM): Studi Kasus Korlantas Polri,” Technomedia Journal, vol. 8, no. 2SP, pp. 189–204, 2023.
References
N. Hussain, “Peer to Peer Lending Business Agility Strategy for Fintech Startups in the Digital Finance Era in Indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 118–125, 2023.
S. Purnama, H. Baedowi, and Y. J. Putrasetia, “Creative Industry Development Strategy for Home Culinary Businesses,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 126–135, 2023.
B. Rawat and R. Bhandari, “Cloud Computing Applications In Business Development,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 143–154, 2023.
L. H. A. P. Prawira, A. F. Ummah, M. R. Aditiya, and D. W. Nugroho, “Knowledge Management: Efforts to Create an Excellent Digital Creative Industry,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 172–181, 2023.
V. Meilinda, S. A. Anjani, and M. Ridwan, “A Platform Based Business Revolution Activates Indonesia’s Digital Economy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 155–174, 2023.
G. A. Pangilinan, A. Tambunan, and E. D. Astuti, “Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 182–191, 2023.
A. Manawar, C. Lukita, and L. Meria, “The Evolution of Financial Technology in Indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 192–206, 2023.
H. Safitri, M. H. R. Chakim, and A. Adiwijaya, “Strategy Based Technology-Based Startups to Drive Digital Business Growth,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 207–220, 2023.
R. E. Santoso, A. G. Prawiyogi, U. Rahardja, F. P. Oganda, and N. Khofifah, “Penggunaan dan Manfaat Big Data dalam Konten Digital,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 3, no. 2, pp. 88–91, 2022.
A. M. Dawis et al., “Strategi Pemasaran di Era Digital,” 2022.
I. Kanedi, S. Siswanto, Y. Yupianti, V. N. Sari, and B. Oktavia, “Pemanfaatan Teknologi E_Commerce dalam Proses Bisnis pada Era Society 5.0,” Jurnal Dehasen Untuk Negeri, vol. 1, no. 2, pp. 99–104, 2022.
E. D. Safitri, S. R. P. Junaedi, and A. Priono, “SWOT Analysis is Used in the Startup Business Development Strategy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 136–142, 2023.
M. Annas and T. Handra, “High Rate of Turnover Intention: Study of Logistics Industrial Workers,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 106–117, 2023.
Y. S. Mulyani, T. Wibisono, and A. B. Hikmah, “Pemanfaatan Media Sosial Tiktok Untuk Pemasaran Bisnis Digital Sebagai Media Promosi,” Jurnal Ilmiah Hospitality, vol. 11, no. 1, pp. 291–296, 2022.
E. A. Sinambela et al., Manajemen Bisnis Digital. Cendikia Mulia Mandiri, 2023.
D. Maklassa and S. Nurbaya, “Intermediasi Modal Manusia Atas Karakteristik Kepemimpinan, Komitmen dan Kepercayaan Terhadap Kepuasan Kerja,” Technomedia Journal, vol. 8, no. 2SP, 2023.
U. Rahardja, A. N. Hidayanto, T. Hariguna, and Q. Aini, “Design framework on tertiary education system in Indonesia using blockchain technology,” in 2019 7th International Conference on Cyber and IT Service Management (CITSM), IEEE, 2019, pp. 1–4.
M. Fahrurrozi and M. M. SE, ENTREPRENEURSHIP & DIGITALISASI: Mengembangkan Bisnis di Era 5.0. Universitas Hamzanwadi Press, 2023.
D. Sudiantini, D. Nurambarwati, F. D. Julianti, F. F. Putra, G. P. Naraya, and G. V. Nazara, “Inovasi Dalam Manajemen Pemasaran Dan Menjaga Relevan Bisnis Di Era Digital,” Jurnal Riset dan Inovasi Manajemen, vol. 1, no. 2, pp. 129–138, 2023.
Z. Setiawan et al., Kewirausahaan Digital. Global Eksekutif Teknologi, 2023.
P. Simanjuntak, K. Handoko, and H. Kremer, “PEMANFAATAN DIGITAL MARKETING UNTUK KOMUNIKASI BISNIS: Utilization of Digital Marketing for Business Communication,” PUAN INDONESIA, vol. 5, no. 1, pp. 95–100, 2023.
S. Akib et al., “Komunikasi Bisnis,” 2023.
S. A. Andesty and D. Mulyanti, “Literatur Review: Analisis Usaha Undangan Digital Serta Penggunaan Media Sosial Sebagai Media Promosi,” Manajemen Kreatif Jurnal, vol. 1, no. 2, pp. 106–113, 2023.
F. Aurelia and F. G. Saputra, “Peranan Sistem Digital Accounting Terhadap Perkembangan Bisnis UMKM Di Sidoarjo,” CEMERLANG: Jurnal Manajemen dan Ekonomi Bisnis, vol. 3, no. 3, pp. 26–40, 2023.
A. Anwar, “Manajemen Risiko Bisnis Era Digital,” 2023.
L. Lustono et al., “Kewirausahaan (Tren Manajemen Bisnis di Era Digital),” 2023.
Y. Yuliana, S. V. Siahaan, and R. P. Kontesta, “Pelatihan Digital Marketing Pada Bumdes Guna Peningkatan Usaha Bisnis Kreatif Berbasis Digitalisasi,” Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, vol. 6, no. 1, pp. 135–140, 2023.
R. N. Matondang, “Digital Business and Business Model,” 2023.
A. P. Nugroho, N. Norvadewi, M. Wulansari, F. Akbarina, and M. Yusuf, “DIGITAL ENTREPRENEURSHIP STRATEGY IN ONLINE BUSINESS COMPANIES IN WEST JAVA,” Transformasi: Journal of Economics and Business Management, vol. 2, no. 2, pp. 1–12, 2023.
R. D. Sulistiyo and M. R. Shihab, “Transformasi Digital dalam Pelayanan Surat Izin Mengemudi (SIM): Studi Kasus Korlantas Polri,” Technomedia Journal, vol. 8, no. 2SP, pp. 189–204, 2023.