Designing a Digital Business Study Program using Lean Startup Methodology

Zabenaso Queen; Aneira  Anjani; Anggy Giri Prawiyog

doi:10.33050/sabda.v3i1.434

Issue

Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)

Issue Published : March 6, 2024

Date Log

Submitted

November 8, 2023

Accepted

January 10, 2024

Published

March 6, 2024

Designing a Digital Business Study Program using Lean Startup Methodology

https://doi.org/10.33050/sabda.v3i1.434

Zabenaso Queen

Mfinitee incorporation

Aneira Anjani

Rey incorporation

Anggy Giri Prawiyog

Buana Struggle University

Corresponding Author(s) : Anggy Giri Prawiyog

Anggyprawiyogi@ubpkarawang.ac.id

Startupreneur Business Digital (SABDA Journal), Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)
Article Published : March 6, 2024

Abstract

In the ever growing digital era, the need for adaptive and innovative business education is becoming increasingly important. This research focuses on the central problem of the lack of integration between traditional business theory and dynamic digital business practices, as well as the need to develop entrepreneurial skills that are relevant to today's market. The aim of this research is to design a digital business study program that utilizes the Lean Startup methodology to promote action-oriented and experimental learning. The method used in this research is a participatory curriculum design approach, involving stakeholders from academia, industry and digital entrepreneurs. Data is collected through surveys, in-depth interviews, and case studies, which are then analyzed to identify best practices and principles of effective learning. The conclusion of this research shows that the integration of Lean Startup in digital business study programs can increase students' adaptability and innovation capabilities, preparing them for success in a rapidly changing business environment. The designed program emphasizes iterative learning, rapid market validation, and scalable business model development, all of which are crucial for modern entrepreneurship. This research provides a framework for more responsive and practical digital business education, which can be adopted by educational institutions to develop curricula that meet current and future industry demands.

Keywords

Lean Startup Digital Business Education Curriculum Design

Queen, Z., Anjani, A. ., & Prawiyog, A. G. (2024). Designing a Digital Business Study Program using Lean Startup Methodology. Startupreneur Business Digital (SABDA Journal), 3(1), 1–9. https://doi.org/10.33050/sabda.v3i1.434

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References

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R. Irawati and I. B. Prasetyo, “Pemanfaatan Platform E-Commerce Melalui Marketplace Sebagai Upaya Peningkatan Penjualan dan Mempertahankan Bisnis di Masa Pandemi (Studi pada UMKM Makanan dan Minuman di Malang),” Jurnal Penelitian Manajemen Terapan (PENATARAN), vol. 6, no. 2, pp. 114–133, 2021.
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M. I. Mahdi and A. P. Nanda, “SOSIALISASI PENINGKATAN HASIL USAHA MIKRO KECIL DAN MENENGAH (UMKM) MENGGUNAKAN MARKETPLACE DI PEKON SUKOHARJO 1,” Jurnal PkM Pemberdayaan Masyarakat, vol. 3, no. 4, pp. 126–131, 2022.
O. A. D. Wulandari, U. Ujiani, and N. R. Putri, “Analisis pemanfaatan marketplace dalam meningkatkan pendapatan bagi penjualan produk UMKM di Purbalingga,” Jurnal Ekonomi Manajemen, vol. 6, no. 2, pp. 96–101, 2020.
F. Fitriyana, A. Nuryani, T. Rosyati, and Y. Gusvia, “Pelatihan Pemanfaatan Marketplace Pada Umkm Dalam Masa Covid-19,” Dedikasi Pkm, vol. 2, no. 2, pp. 206–2011, 2021.
G. Setiawan, “Rancang Bangun E-Marketplace Untuk Penerapan Web Responsive UMKM Kerajinan Khas Lampung,” Jurnal Edukasimu, vol. 1, no. 1, 2021.
E. S. Sulistiyawati and A. Widayani, “Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar,” Jurnal Pemasaran Kompetitif, vol. 4, no. 1, p. 133, 2020.
S. H. Permana, “Strategi peningkatan usaha mikro, kecil, dan menengah (UMKM) di Indonesia,” Aspirasi, vol. 8, no. 1, pp. 93–103, 2017.
R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023.
A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.
D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.
J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.
I. Handayani and R. Agustina, “Starting a digital business: Being a millennial entrepreneur innovating,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 2, pp. 126–133, 2022.
A. S. Bist, “The Importance of Building a Digital Business Startup in College,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 31–42, 2023.
Y. Shino, C. Lukita, K. B. Rii, and E. A. Nabila, “The Emergence of Fintech in Higher Education Curriculum,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 1, pp. 11–22, 2022.
N. Razabillah, S. R. P. Junaedi, O. P. M. Daeli, and N. S. Arasid, “Lean Canvas and the Business Model Canvas Model in Startup Piecework,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 72–85, 2023.
M. Annas and V. Meilinda, “A Review of Indonesian Business Start-Up Incubator Models,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 86–97, 2023.
S. Watini, “Development of Java Hands Startup Business Idea Model by Lean Startup Approach,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 43–50, 2023.

References

S. Parhizi, H. Lotfi, A. Khodaei, and S. Bahramirad, “State of the art in research on microgrids: A review,” IEEE access, vol. 3, pp. 890–925, 2015.

S. A. SAPUTRI, I. BERLIANA, and M. F. NASRIDA, “PERAN MARKETPLACE DALAM MENINGKATKAN DAYA SAING UMKM DI INDONESIA,” KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan, vol. 3, no. 1, pp. 69–75, 2023.

M. Mita, F. D. Pranatasari, and K. Kristia, “Analisis Pengaruh Harga, Kemudahan Penggunaan, dan Ulasan Konsumen Daring Terhadap Keputusan Pembelian Pada Marketplace Shopee,” INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, vol. 4, no. 4, pp. 548–557, 2021.

I. Ma’rifah, E. I. Rizqi, and N. Kustiningsih, “Pengaruh Marketplace Dalam Meningkatkan Daya Saing Ekonomi Kreatif Pada Umkm D’elixir,” Jurnal Revenue: Jurnal Ilmiah Akuntansi, vol. 2, no. 2, pp. 349–356, 2022.

B. Setiyanto, C. W. Widiantoro, P. Wahyuningsih, and Y. E. Achyani, “Edukasi Pemanfaatan Aplikasi Marketplace Dalam Menunjang Kegiatan Pemasaran Pelaku UMKM Pada Rumah BUMN Purbalingga,” TRIDARMA: Pengabdian Kepada Masyarakat (PkM), vol. 5, no. 1, pp. 1–9, 2022.

R. Oktafia, “Percepatan Pertumbuhan Usaha Mikro, Kecil Dan Menengah (Umkm) Melalui Perkuatan Lembaga Keuangan Mikro Syariah (Lkms) Di Jawa Timur,” in Proceedings of Annual Conference for Muslim Scholars, 2017, pp. 85–92.

R. Daryani, “PENGEMBANGAN MIKRO KECIL DAN MENENGAH (UMKM) DI MASA PANDEMI COVID-19: PENGEMBANGAN UMKM, COVID-19,” Jurnal Ekonomi Manajemen Bisnis Syariah dan Teknologi, vol. 1, no. 1, pp. 10–18, 2023.

Z. Rifai and L. D. Oktaviana, “Pelatihan Aplikasi Teknis Online Marketplace Pada Sentra UMKM Banyumas ‘Pratistha Harsa’ Untuk Pemasaran Produk Secara Online,” Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, vol. 1, no. 3, 2018.

F. Mansir and H. Purnomo, “Pemberdayaan Masyarakat Melalui Digital Marketing dan Media Sosial Sebagai Media Promosi Era Pandemi Covid-19 di UMKM Panggungharjo Sewon Bantul,” Abdimas Singkerru, vol. 1, no. 1, pp. 39–50, 2021.

A. R. Sari, R. Lidyah, D. Kristanti, and Y. Agusman, “SOCIAL MARKETING PROJECT PEMASARAN PRODUK UMKM PENJAHIT RUMAHAN MELALUI MEDIA SOSIAL DAN MARKETPLACE,” Jurnal Pengabdian West Science, vol. 2, no. 02, pp. 179–184, 2023.

U. Sholihin and I. Mukhlis, “Penggunaan Media Sosial dan Market Place Untuk Mengembangkan Pemasaran UMKM,” Jurnal Bintang Manajemen, vol. 1, no. 4, pp. 204–218, 2023.

R. Irawati and I. B. Prasetyo, “Pemanfaatan Platform E-Commerce Melalui Marketplace Sebagai Upaya Peningkatan Penjualan dan Mempertahankan Bisnis di Masa Pandemi (Studi pada UMKM Makanan dan Minuman di Malang),” Jurnal Penelitian Manajemen Terapan (PENATARAN), vol. 6, no. 2, pp. 114–133, 2021.

S. P. S. Patiro, D. Aryani, E. Rekarti, and M. Wibowo, “Peningkatan pengetahuan marketplace pada pelaku Usaha Mikro Kecil dan Menengah (UMKM) dengan website education marketplace,” Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), vol. 6, no. 1, pp. 1–15, 2023.

A. Susanto, C. A. Sari, E. H. Rachmawanto, and I. U. W. Mulyono, “Implementasi Facebook Marketplace untuk Produk UMKM sebagai Upaya Peningkatan Pemasaran dan Penjualan Online,” Abdimasku: Jurnal Pengabdian Masyarakat, vol. 3, no. 1, pp. 42–51, 2020.

M. I. Mahdi and A. P. Nanda, “SOSIALISASI PENINGKATAN HASIL USAHA MIKRO KECIL DAN MENENGAH (UMKM) MENGGUNAKAN MARKETPLACE DI PEKON SUKOHARJO 1,” Jurnal PkM Pemberdayaan Masyarakat, vol. 3, no. 4, pp. 126–131, 2022.

O. A. D. Wulandari, U. Ujiani, and N. R. Putri, “Analisis pemanfaatan marketplace dalam meningkatkan pendapatan bagi penjualan produk UMKM di Purbalingga,” Jurnal Ekonomi Manajemen, vol. 6, no. 2, pp. 96–101, 2020.

F. Fitriyana, A. Nuryani, T. Rosyati, and Y. Gusvia, “Pelatihan Pemanfaatan Marketplace Pada Umkm Dalam Masa Covid-19,” Dedikasi Pkm, vol. 2, no. 2, pp. 206–2011, 2021.

G. Setiawan, “Rancang Bangun E-Marketplace Untuk Penerapan Web Responsive UMKM Kerajinan Khas Lampung,” Jurnal Edukasimu, vol. 1, no. 1, 2021.

E. S. Sulistiyawati and A. Widayani, “Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar,” Jurnal Pemasaran Kompetitif, vol. 4, no. 1, p. 133, 2020.

S. H. Permana, “Strategi peningkatan usaha mikro, kecil, dan menengah (UMKM) di Indonesia,” Aspirasi, vol. 8, no. 1, pp. 93–103, 2017.

R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023.

A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.

D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.

J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.

I. Handayani and R. Agustina, “Starting a digital business: Being a millennial entrepreneur innovating,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 2, pp. 126–133, 2022.

A. S. Bist, “The Importance of Building a Digital Business Startup in College,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 31–42, 2023.

Y. Shino, C. Lukita, K. B. Rii, and E. A. Nabila, “The Emergence of Fintech in Higher Education Curriculum,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 1, pp. 11–22, 2022.

N. Razabillah, S. R. P. Junaedi, O. P. M. Daeli, and N. S. Arasid, “Lean Canvas and the Business Model Canvas Model in Startup Piecework,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 72–85, 2023.

M. Annas and V. Meilinda, “A Review of Indonesian Business Start-Up Incubator Models,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 86–97, 2023.

S. Watini, “Development of Java Hands Startup Business Idea Model by Lean Startup Approach,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 43–50, 2023.

Issue

Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)

Date Log

Designing a Digital Business Study Program using Lean Startup Methodology

Corresponding Author(s) : Anggy Giri Prawiyog

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