Unlocking Success: Human Resource Management for Startupreneur
Corresponding Author(s) : Mia
Startupreneur Business Digital (SABDA Journal),
Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)
Abstract
The purpose of this study is to find out how Human Resource Management (SDM) helps startupreneurs succeed. The study takes a qualitative approach, doing a thorough literature assessment of SDM practices pertinent to the startup setting, considering the background that startupreneurs face in managing human resources in a dynamic business environment. The research finds SDM best practices and methods that can support startupreneurs in their long-term success through a thorough examination of academic literature, industry reports, and relevant case studies. The findings of the research emphasize how crucial it is to choose and recruit carefully to draw in the greatest candidates, foster an innovative culture within the company, implement adaptive performance management, and produce creative leaders. Startupreneurs can enhance their business sustainability, promote growth, and optimize organizational performance by proficiently grasping and employing these SDM approaches. To sum up, SDM management is not just an administrative duty; it is also essential for startup entrepreneurs to overcome obstacles and thrive in a cutthroat industry.
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- S. R. P. Junaedi and D. Edmond, “Successful Digital Marketing Techniques for Business Development,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 19–25, 2024.
- C.-A. Schumann and C. Tittmann, “Digital business transformation in the context of knowledge management,” in European Conference on Knowledge Management, Academic Conferences International Limited, 2015, p. 671.
- R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023.
- A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.
- D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.
- J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.
- I. Handayani and R. Agustina, “Starting a digital business: Being a millennial entrepreneur innovating,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 2, pp. 126–133, 2022.
- A. S. Bist, “The Importance of Building a Digital Business Startup in College,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 31–42, 2023.
- Y. Shino, C. Lukita, K. B. Rii, and E. A. Nabila, “The Emergence of Fintech in Higher Education Curriculum,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 1, pp. 11–22, 2022.
- N. Razabillah, S. R. P. Junaedi, O. P. M. Daeli, and N. S. Arasid, “Lean Canvas and the Business Model Canvas Model in Startup Piecework,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 72–85, 2023.
- G. Holliman and J. Rowley, “Business to business digital content marketing: marketers’ perceptions of best practice,” Journal of research in interactive marketing, vol. 8, no. 4, pp. 269–293, 2014.
- M. Pagani, “Digital business strategy and value creation: Framing the dynamic cycle of control points,” Mis Quarterly, pp. 617–632, 2013.
- S. Berghaus and A. Back, “Stages in digital business transformation: Results of an empirical maturity study,” 2016.
- P. Keen and R. Williams, “Value architectures for digital business: beyond the business model,” MIS quarterly, vol. 37, no. 2, pp. 643–647, 2013.
- K. Lenkenhoff, U. Wilkens, M. Zheng, T. Süße, B. Kuhlenkötter, and X. Ming, “Key challenges of digital business ecosystem development and how to cope with them,” Procedia CIRP, vol. 73, pp. 167–172, 2018.
- R. Grewal, J. M. Comer, and R. Mehta, “An investigation into the antecedents of organizational participation in business-to-business electronic markets,” J Mark, vol. 65, no. 3, pp. 17–33, 2001.
- I. Fahmi, R. Fachruddin, and V. Silvia, “Analisis E-Business pada Keputusan Kewirausahaan Bisnis Digital (Sebuah Kajian Literatur Studi),” in prosiding seminar nasional kewirausahaan, 2019, pp. 71–75.
- L. Hanim, E. Soponyono, and M. Maryanto, “Pengembangan UMKM Digital di Masa Pandemi Covid-19,” in Prosiding Seminar Nasional Penelitian Dan Pengabdian Kepada Masyarakat, 2021, pp. 30–39.
- M. Orinaldi, “Peran E-commerce dalam Meningkatkan Resiliensi Bisnis diera Pandemi,” ILTIZAM Journal of Shariah Economics Research, vol. 4, no. 2, pp. 36–53, 2020.
- M. A. Rofiq, M. A. A. Nawawi, R. I. Syafitri, R. Ektiarnanti, and D. Maenadi, “Transformasi Bisnis Kreatif Micro Enterpreneur Dalam Mempertahankan Omset di Masa COVID-19,” in Seminar Nasional Manajemen, Ekonomi dan Akuntansi, 2020, pp. 489–497.
- E. R. Indriyarti and S. Wibowo, “Bisnis Kesehatan Berbasis Digital: Intensi Pengguna Aplikasi Digital Halodoc,” Jurnal Pengabdian Dan Kewirausahaan, vol. 4, no. 2, 2020.
- R. C. Sari and S. E. Mahfud Sholihin, Etika Bisnis di Era Teknologi Digital. Penerbit Andi, 2022.
- L. B. Hasiholan and D. Amboningtyas, “Strategi pemasaran melalui digital marketing pada pariwisata Kota Lama Semarang,” Jurnal Sains Sosio Humaniora, vol. 5, no. 2, pp. 888–893, 2021.
- B. Effendi, “Pengawasan Dan Penegakan Hukum Terhadap Bisnis Digital (E-Commerce) Oleh Komisi Pengawas Persaingan Usaha (KPPU) Dalam Praktek Persaingan Usaha Tidak Sehat,” Syiah Kuala Law Journal, vol. 4, no. 1, pp. 21–32, 2020.
- E. Ansong and R. Boateng, “Surviving in the digital era–business models of digital enterprises in a developing economy,” Digital Policy, Regulation and Governance, vol. 21, no. 2, pp. 164–178, 2019.
- W. Dou and D. C. Chou, “A structural analysis of business-to-business digital markets,” Industrial marketing management, vol. 31, no. 2, pp. 165–176, 2002.
- C. Kahre, D. Hoffmann, and F. Ahlemann, “Beyond business-IT alignment-digital business strategies as a paradigmatic shift: a review and research agenda,” 2017.
- M. Pagani and C. Pardo, “The impact of digital technology on relationships in a business network,” Industrial Marketing Management, vol. 67, pp. 185–192, 2017.
- D. Lucking-Reiley and D. F. Spulber, “Business-to-business electronic commerce,” Journal of Economic Perspectives, vol. 15, no. 1, pp. 55–68, 2001.
- S. Avriyanti, “Strategi bertahan bisnis di tengah pandemi covid-19 dengan memanfaatkan bisnis digital (studi pada ukm yang terdaftar pada dinas koperasi, usaha kecil dan menengah kabupaten Tabalong),” PubBis: Jurnal Pemikiran Dan Penelitian Administrasi Publik Dan Administrasi Bisnis, vol. 5, no. 1, pp. 60–74, 2021.
References
S. R. P. Junaedi and D. Edmond, “Successful Digital Marketing Techniques for Business Development,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 19–25, 2024.
C.-A. Schumann and C. Tittmann, “Digital business transformation in the context of knowledge management,” in European Conference on Knowledge Management, Academic Conferences International Limited, 2015, p. 671.
R. Bhandari and M. V. A. Sin, “Optimizing digital marketing in hospitality industries,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, 2023.
A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.
D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.
J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.
I. Handayani and R. Agustina, “Starting a digital business: Being a millennial entrepreneur innovating,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 2, pp. 126–133, 2022.
A. S. Bist, “The Importance of Building a Digital Business Startup in College,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 31–42, 2023.
Y. Shino, C. Lukita, K. B. Rii, and E. A. Nabila, “The Emergence of Fintech in Higher Education Curriculum,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 1, pp. 11–22, 2022.
N. Razabillah, S. R. P. Junaedi, O. P. M. Daeli, and N. S. Arasid, “Lean Canvas and the Business Model Canvas Model in Startup Piecework,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 72–85, 2023.
G. Holliman and J. Rowley, “Business to business digital content marketing: marketers’ perceptions of best practice,” Journal of research in interactive marketing, vol. 8, no. 4, pp. 269–293, 2014.
M. Pagani, “Digital business strategy and value creation: Framing the dynamic cycle of control points,” Mis Quarterly, pp. 617–632, 2013.
S. Berghaus and A. Back, “Stages in digital business transformation: Results of an empirical maturity study,” 2016.
P. Keen and R. Williams, “Value architectures for digital business: beyond the business model,” MIS quarterly, vol. 37, no. 2, pp. 643–647, 2013.
K. Lenkenhoff, U. Wilkens, M. Zheng, T. Süße, B. Kuhlenkötter, and X. Ming, “Key challenges of digital business ecosystem development and how to cope with them,” Procedia CIRP, vol. 73, pp. 167–172, 2018.
R. Grewal, J. M. Comer, and R. Mehta, “An investigation into the antecedents of organizational participation in business-to-business electronic markets,” J Mark, vol. 65, no. 3, pp. 17–33, 2001.
I. Fahmi, R. Fachruddin, and V. Silvia, “Analisis E-Business pada Keputusan Kewirausahaan Bisnis Digital (Sebuah Kajian Literatur Studi),” in prosiding seminar nasional kewirausahaan, 2019, pp. 71–75.
L. Hanim, E. Soponyono, and M. Maryanto, “Pengembangan UMKM Digital di Masa Pandemi Covid-19,” in Prosiding Seminar Nasional Penelitian Dan Pengabdian Kepada Masyarakat, 2021, pp. 30–39.
M. Orinaldi, “Peran E-commerce dalam Meningkatkan Resiliensi Bisnis diera Pandemi,” ILTIZAM Journal of Shariah Economics Research, vol. 4, no. 2, pp. 36–53, 2020.
M. A. Rofiq, M. A. A. Nawawi, R. I. Syafitri, R. Ektiarnanti, and D. Maenadi, “Transformasi Bisnis Kreatif Micro Enterpreneur Dalam Mempertahankan Omset di Masa COVID-19,” in Seminar Nasional Manajemen, Ekonomi dan Akuntansi, 2020, pp. 489–497.
E. R. Indriyarti and S. Wibowo, “Bisnis Kesehatan Berbasis Digital: Intensi Pengguna Aplikasi Digital Halodoc,” Jurnal Pengabdian Dan Kewirausahaan, vol. 4, no. 2, 2020.
R. C. Sari and S. E. Mahfud Sholihin, Etika Bisnis di Era Teknologi Digital. Penerbit Andi, 2022.
L. B. Hasiholan and D. Amboningtyas, “Strategi pemasaran melalui digital marketing pada pariwisata Kota Lama Semarang,” Jurnal Sains Sosio Humaniora, vol. 5, no. 2, pp. 888–893, 2021.
B. Effendi, “Pengawasan Dan Penegakan Hukum Terhadap Bisnis Digital (E-Commerce) Oleh Komisi Pengawas Persaingan Usaha (KPPU) Dalam Praktek Persaingan Usaha Tidak Sehat,” Syiah Kuala Law Journal, vol. 4, no. 1, pp. 21–32, 2020.
E. Ansong and R. Boateng, “Surviving in the digital era–business models of digital enterprises in a developing economy,” Digital Policy, Regulation and Governance, vol. 21, no. 2, pp. 164–178, 2019.
W. Dou and D. C. Chou, “A structural analysis of business-to-business digital markets,” Industrial marketing management, vol. 31, no. 2, pp. 165–176, 2002.
C. Kahre, D. Hoffmann, and F. Ahlemann, “Beyond business-IT alignment-digital business strategies as a paradigmatic shift: a review and research agenda,” 2017.
M. Pagani and C. Pardo, “The impact of digital technology on relationships in a business network,” Industrial Marketing Management, vol. 67, pp. 185–192, 2017.
D. Lucking-Reiley and D. F. Spulber, “Business-to-business electronic commerce,” Journal of Economic Perspectives, vol. 15, no. 1, pp. 55–68, 2001.
S. Avriyanti, “Strategi bertahan bisnis di tengah pandemi covid-19 dengan memanfaatkan bisnis digital (studi pada ukm yang terdaftar pada dinas koperasi, usaha kecil dan menengah kabupaten Tabalong),” PubBis: Jurnal Pemikiran Dan Penelitian Administrasi Publik Dan Administrasi Bisnis, vol. 5, no. 1, pp. 60–74, 2021.