Technology Integration in Tourism Management: Enhancing the Visitor Experience
Corresponding Author(s) : Berlin Any
Startupreneur Business Digital (SABDA Journal),
Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA)
Abstract
This research aims to investigate the integration of technology in tourism management with a focus on improving the visitor experience. The background is related to the rapid development of technology and its impact on the tourism industry, where the use of technology can influence the way tourism destinations are promoted, managed, and enjoyed by visitors. The aim of this research is to identify gaps in knowledge related to the implementation of technology in tourism management and to evaluate the effectiveness of various technological methods in improving the visitor experience. This research method includes literature analysis, case studies, and surveys to collect data on the use of technology in tourism management. It is hoped that the results of this research will provide new insights into the potential of technology to improve visitor experiences in tourism destinations, as well as its practical implications for the tourism industry. The implication of this research is to provide guidance for tourism practitioners in designing more effective strategies for integrating technology in destination management, which in turn can increase the competitiveness and sustainability of tourism destinations. The uniqueness of this research lies in its interdisciplinary approach that combines the fields of technology and tourism management, as well as its focus on visitor experience as a key aspect in the success of modern tourism destinations.
Keywords
Download Citation
Endnote/Zotero/Mendeley (RIS)BibTeX
- M. Marfuin and R. Robin, “Strategi Bisnis Digital dan Kinerja Perusahaan Pada Usaha Mikro Kecil dan Menengah (UMKM),” in CoMBInES-Conference on Management, Business, Innovation, Education and Social Sciences, 2021, pp. 425–436.
- D. R. Rochmawati, H. Hatimatunnisani, and M. Veranita, “Mengembangkan Strategi Bisnis di Era Transformasi Digital,” Coopetition: Jurnal Ilmiah Manajemen, vol. 14, no. 1, pp. 101–108, 2023.
- A. W. Astuti, S. Sayudin, and A. Muharam, “Perkembangan Bisnis Di Era Digital,” Jurnal Multidisiplin Indonesia, vol. 2, no. 9, pp. 2787–2792, 2023.
- S. Riptiono, “LITERASI BISNIS DIGITAL UNTUK MENINGKATKAN KINERJA PEMASARAN UMKM,” Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN), vol. 1, no. 02, pp. 30–33, 2023.
- M. Pagani and C. Pardo, “The impact of digital technology on relationships in a business network,” Industrial Marketing Management, vol. 67, pp. 185–192, 2017.
- C. Kahre, D. Hoffmann, and F. Ahlemann, “Beyond business-IT alignment-digital business strategies as a paradigmatic shift: a review and research agenda,” 2017.
- W. Dou and D. C. Chou, “A structural analysis of business-to-business digital markets,” Industrial marketing management, vol. 31, no. 2, pp. 165–176, 2002.
- A. Bharadwaj, O. A. El Sawy, P. A. Pavlou, and N. v Venkatraman, “Digital business strategy: toward a next generation of insights,” MIS quarterly, pp. 471–482, 2013.
- G. Holliman and J. Rowley, “Business to business digital content marketing: marketers’ perceptions of best practice,” Journal of research in interactive marketing, vol. 8, no. 4, pp. 269–293, 2014.
- M. Pagani, “Digital business strategy and value creation: Framing the dynamic cycle of control points,” Mis Quarterly, pp. 617–632, 2013.
- S. Berghaus and A. Back, “Stages in digital business transformation: Results of an empirical maturity study,” 2016.
- P. Keen and R. Williams, “Value architectures for digital business: beyond the business model,” MIS quarterly, vol. 37, no. 2, pp. 643–647, 2013.
- D. Lucking-Reiley and D. F. Spulber, “Business-to-business electronic commerce,” Journal of Economic Perspectives, vol. 15, no. 1, pp. 55–68, 2001.
- K. Lenkenhoff, U. Wilkens, M. Zheng, T. Süße, B. Kuhlenkötter, and X. Ming, “Key challenges of digital business ecosystem development and how to cope with them,” Procedia CIRP, vol. 73, pp. 167–172, 2018.
- R. Grewal, J. M. Comer, and R. Mehta, “An investigation into the antecedents of organizational participation in business-to-business electronic markets,” J Mark, vol. 65, no. 3, pp. 17–33, 2001.
- C.-A. Schumann and C. Tittmann, “Digital business transformation in the context of knowledge management,” in European Conference on Knowledge Management, Academic Conferences International Limited, 2015, p. 671.
- E. Ansong and R. Boateng, “Surviving in the digital era–business models of digital enterprises in a developing economy,” Digital Policy, Regulation and Governance, vol. 21, no. 2, pp. 164–178, 2019.
- B. Effendi, “Pengawasan Dan Penegakan Hukum Terhadap Bisnis Digital (E-Commerce) Oleh Komisi Pengawas Persaingan Usaha (KPPU) Dalam Praktek Persaingan Usaha Tidak Sehat,” Syiah Kuala Law Journal, vol. 4, no. 1, pp. 21–32, 2020.
- A. Di Vaio, R. Palladino, A. Pezzi, and D. E. Kalisz, “The role of digital innovation in knowledge management systems: A systematic literature review,” J Bus Res, vol. 123, pp. 220–231, 2021.
- M. Annas and V. Meilinda, “A Review of Indonesian Business Start-Up Incubator Models,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 86–97, 2023.
- M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “Startupreneur Bisnis Digital (SABDA)”.
- A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.
- S. Watini, H. Latifah, D. Rudianto, and N. A. Santoso, “Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 23–32, 2022.
- D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.
- J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.
- S. R. P. Junaedi and D. Edmond, “Successful Digital Marketing Techniques for Business Development,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 19–25, 2024.
- E. D. Safitri, S. R. P. Junaedi, and A. Priono, “SWOT Analysis is Used in the Startup Business Development Strategy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 136–142, 2023.
- N. Razabillah, S. R. P. Junaedi, O. P. M. Daeli, and N. S. Arasid, “Lean Canvas and the Business Model Canvas Model in Startup Piecework,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 72–85, 2023.
- E. A. Sinambela et al., Manajemen Bisnis Digital. Cendikia Mulia Mandiri, 2023.
- Z. Kedah, “Use of e-commerce in the world of business,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 1, pp. 51–60, 2023.
References
M. Marfuin and R. Robin, “Strategi Bisnis Digital dan Kinerja Perusahaan Pada Usaha Mikro Kecil dan Menengah (UMKM),” in CoMBInES-Conference on Management, Business, Innovation, Education and Social Sciences, 2021, pp. 425–436.
D. R. Rochmawati, H. Hatimatunnisani, and M. Veranita, “Mengembangkan Strategi Bisnis di Era Transformasi Digital,” Coopetition: Jurnal Ilmiah Manajemen, vol. 14, no. 1, pp. 101–108, 2023.
A. W. Astuti, S. Sayudin, and A. Muharam, “Perkembangan Bisnis Di Era Digital,” Jurnal Multidisiplin Indonesia, vol. 2, no. 9, pp. 2787–2792, 2023.
S. Riptiono, “LITERASI BISNIS DIGITAL UNTUK MENINGKATKAN KINERJA PEMASARAN UMKM,” Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN), vol. 1, no. 02, pp. 30–33, 2023.
M. Pagani and C. Pardo, “The impact of digital technology on relationships in a business network,” Industrial Marketing Management, vol. 67, pp. 185–192, 2017.
C. Kahre, D. Hoffmann, and F. Ahlemann, “Beyond business-IT alignment-digital business strategies as a paradigmatic shift: a review and research agenda,” 2017.
W. Dou and D. C. Chou, “A structural analysis of business-to-business digital markets,” Industrial marketing management, vol. 31, no. 2, pp. 165–176, 2002.
A. Bharadwaj, O. A. El Sawy, P. A. Pavlou, and N. v Venkatraman, “Digital business strategy: toward a next generation of insights,” MIS quarterly, pp. 471–482, 2013.
G. Holliman and J. Rowley, “Business to business digital content marketing: marketers’ perceptions of best practice,” Journal of research in interactive marketing, vol. 8, no. 4, pp. 269–293, 2014.
M. Pagani, “Digital business strategy and value creation: Framing the dynamic cycle of control points,” Mis Quarterly, pp. 617–632, 2013.
S. Berghaus and A. Back, “Stages in digital business transformation: Results of an empirical maturity study,” 2016.
P. Keen and R. Williams, “Value architectures for digital business: beyond the business model,” MIS quarterly, vol. 37, no. 2, pp. 643–647, 2013.
D. Lucking-Reiley and D. F. Spulber, “Business-to-business electronic commerce,” Journal of Economic Perspectives, vol. 15, no. 1, pp. 55–68, 2001.
K. Lenkenhoff, U. Wilkens, M. Zheng, T. Süße, B. Kuhlenkötter, and X. Ming, “Key challenges of digital business ecosystem development and how to cope with them,” Procedia CIRP, vol. 73, pp. 167–172, 2018.
R. Grewal, J. M. Comer, and R. Mehta, “An investigation into the antecedents of organizational participation in business-to-business electronic markets,” J Mark, vol. 65, no. 3, pp. 17–33, 2001.
C.-A. Schumann and C. Tittmann, “Digital business transformation in the context of knowledge management,” in European Conference on Knowledge Management, Academic Conferences International Limited, 2015, p. 671.
E. Ansong and R. Boateng, “Surviving in the digital era–business models of digital enterprises in a developing economy,” Digital Policy, Regulation and Governance, vol. 21, no. 2, pp. 164–178, 2019.
B. Effendi, “Pengawasan Dan Penegakan Hukum Terhadap Bisnis Digital (E-Commerce) Oleh Komisi Pengawas Persaingan Usaha (KPPU) Dalam Praktek Persaingan Usaha Tidak Sehat,” Syiah Kuala Law Journal, vol. 4, no. 1, pp. 21–32, 2020.
A. Di Vaio, R. Palladino, A. Pezzi, and D. E. Kalisz, “The role of digital innovation in knowledge management systems: A systematic literature review,” J Bus Res, vol. 123, pp. 220–231, 2021.
M. Annas and V. Meilinda, “A Review of Indonesian Business Start-Up Incubator Models,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 86–97, 2023.
M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “Startupreneur Bisnis Digital (SABDA)”.
A. Asmolov and A. Ledentsov, “Impact on Educational Effectiveness Using Digital Gamification,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 98–105, 2023.
S. Watini, H. Latifah, D. Rudianto, and N. A. Santoso, “Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic,” Startupreneur Bisnis Digital, vol. 1, no. 1 April, pp. 23–32, 2022.
D. S. Wuisan and T. Handra, “Maximizing Online Marketing Strategy with Digital Advertising,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 22–30, 2023.
J. Zanubiya, L. Meria, and M. A. D. Juliansah, “Increasing Consumers with Satisfaction Application based Digital Marketing Strategies,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 12–21, 2023.
S. R. P. Junaedi and D. Edmond, “Successful Digital Marketing Techniques for Business Development,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 1, pp. 19–25, 2024.
E. D. Safitri, S. R. P. Junaedi, and A. Priono, “SWOT Analysis is Used in the Startup Business Development Strategy,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 2, pp. 136–142, 2023.
N. Razabillah, S. R. P. Junaedi, O. P. M. Daeli, and N. S. Arasid, “Lean Canvas and the Business Model Canvas Model in Startup Piecework,” Startupreneur Bisnis Digital (SABDA Journal), vol. 2, no. 1, pp. 72–85, 2023.
E. A. Sinambela et al., Manajemen Bisnis Digital. Cendikia Mulia Mandiri, 2023.
Z. Kedah, “Use of e-commerce in the world of business,” Startupreneur Business Digital (SABDA Journal), vol. 2, no. 1, pp. 51–60, 2023.