This work is licensed under a Creative Commons Attribution 4.0 International License.
Influence of Digital Technology & Data Analytics on Strategic Decision Making
Corresponding Author(s) : Rendhika Adyatama
Startupreneur Business Digital (SABDA Journal),
Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Abstract
In an increasingly advanced information age, digital technology and data analytics have become important pillars in effective decision making across a wide range of sectors. This journal aims to explore how digital technologies, including big data, artificial intelligence (AI), and machine learning, can be utilized to improve decision quality. Through a case study approach, we analyze several organizations that have successfully implemented these technologies in their decision making processes. The results show that the use of advanced data analytics enables organizations to unearth previously unreachable insights, improving the accuracy and speed of decision making. However, the research also identified several challenges, including the need for high analytical skills, data privacy concerns, and resistance to change in organizational culture. We found that to maximize the benefits of digital technologies, organizations need to adopt the right training strategies and create an environment that supports innovation. This research makes an important contribution to the understanding of how digital technologies can change the way organizations make decisions, as well as practical recommendations for more effective implementation. The findings are expected to help organizational leaders and decision-makers formulate better strategies to face the challenges and opportunities of the digital age. This study uniquely contributes by examining the synergistic interaction between digital technology and data analytics in strategic decision-making across multiple sectors. This study contributes by identifying key factors that influence the effectiveness of digital technology and data analytics adoption in strategic decision making and offering practical recommendations for companies to enhance the adoption of these technologies.
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- E. Brynjolfsson and A. McAfee, The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & company, 2014.
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- M. Willie, “Leveraging digital resources: A resource-based view perspective,” Golden Ratio of Human Resource Management, vol. 5, no. 1, pp. 01–14, 2025
- J. E. Frisk and F. Bannister, “Improving the use of analytics and big data by changing the decision-making culture: A design approach,” Management Decision, vol. 55, no. 10, pp. 2074–2088, 2017.
- H. Siala, M. Tajvidi, Y. Wang, N. Hajli, M.-O. Richard, and M. Brannan, “Using serious games for learning business ethics: Exploring its socio-technical enablers and cross-cultural influences,” Journal of Management Education, p. 10525629251316539, 2025.
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- M. Al-Okaily and A. Al-Okaily, “Financial data modeling: an analysis of factors influencing big data analytics-driven financial decision quality,” Journal of Modelling in Management, vol. 20, no. 2, pp. 301– 321, 2025.
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- K. Kano, L. K. Choi, B. subhan Riza, and R. D. Octavyra, “Implications of digital marketing strategy the competitive advantages of small businesses in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 1, pp. 44–62, 2022.
- T. T. Adewale, N. L. Eyo-Udo, A. S. Toromade, and A. Ngochindo, “Optimizing food and fmcg sup- ply chains: A dual approach leveraging behavioral finance insights and big data analytics for strategic decision-making,” Comprehensive Research and Reviews Journal, vol. 2, no. 1, 2024.
- O. I. K. Olanrewaju, G. O. Daramola, and D. E. Ekechukwu, “Strategic financial decision-making in sustainable energy investments: Leveraging big data for maximum impact,” World Journal of Advanced
- Research and Reviews, vol. 22, no. 3, pp. 564–573, 2024.
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- I. G. P. Suardana, “The evolution of consumer behavior in the age of information: An analytical review,” Vifada Management and Digital Business, vol. 2, no. 1, pp. 1–16, 2025.
- D. Parveen and S. I. Ramzan, “The role of digital technologies in education: benefits and challenges,” Int. Res. J. Adv. Eng. Manag, vol. 2, pp. 2029–2037, 2024.
- A. Afzal, S. Khan, S. Daud, Z. Ahmad, and A. Butt, “Addressing the digital divide: Access and use of technology in education,” Journal of Social Sciences Review, vol. 3, no. 2, pp. 883–895, 2023.
- M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The role of business incubators in developing local digital startups in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 1, pp. 1–9, 2022.
- K. Parsakia, S. Kazemi, S. Saberi et al., “Strategic management of technology in psychology: Implica- tions for decision-making,” Health, vol. 1, no. 3, pp. 83–89, 2023.
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- M. A. Noor, “Disruptive forces: How emerging technologies are redefining digital transformation,” Jour- nal of Emerging Technology and Digital Transformation, vol. 3, no. 01, pp. 9–18, 2024.
References
E. Brynjolfsson and A. McAfee, The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & company, 2014.
L. Judijanto, A. Hiswara, M. A. Aini, and A. Nanjar, “Pengaruh implementasi internet of things terhadap pengambilan keputusan bisnis pada perusahaan teknologi di jakarta,” Jurnal Multidisiplin West Science, vol. 3, no. 03, pp. 389–397, 2024.
L. Li, J. Lin, Y. Ouyang, and X. R. Luo, “Evaluating the impact of big data analytics usage on the decision-making quality of organizations,” Technological Forecasting and Social Change, vol. 175, p. 121355, 2022.
D. Nugroho and P. Angela, “The impact of social media analytics on sme strategic decision making,” IAIC Transactions on Sustainable Digital Innovation (ITSDI), vol. 5, no. 2, pp. 169–178, 2024.
G. Cao and Y. Duan, “Exploring the impact of business analytics on strategic decision-making in uncertain environments,” Journal of Management Analytics, vol. 11, no. 4, pp. 577–600, 2024.
S. Bhattacharya and A. Agnihotri, “Chevron: Challenges toward low-carbon journey amid esg and anti- esg proponents,” 2025.
S. Sharma, J. Layes, Y. H. Akbar, and M. Esposito, “Turning systemic vulnerabilities into strategic oppor- tunities: A research proposal for societal grand challenges,” in be presented at SMS Palermo Conference, 2025, pp. 21–23.
C. F. Durach, T. Blesik, M. von D¨uring, and M. Bick, “Blockchain applications in supply chain transac- tions,” Journal of Business Logistics, vol. 42, no. 1, pp. 7–24, 2021.
M. Willie, “Leveraging digital resources: A resource-based view perspective,” Golden Ratio of Human Resource Management, vol. 5, no. 1, pp. 01–14, 2025
J. E. Frisk and F. Bannister, “Improving the use of analytics and big data by changing the decision-making culture: A design approach,” Management Decision, vol. 55, no. 10, pp. 2074–2088, 2017.
H. Siala, M. Tajvidi, Y. Wang, N. Hajli, M.-O. Richard, and M. Brannan, “Using serious games for learning business ethics: Exploring its socio-technical enablers and cross-cultural influences,” Journal of Management Education, p. 10525629251316539, 2025.
N. Kumar, G. Kumar, and R. K. Singh, “Big data analytics application for sustainable manufacturing operations: analysis of strategic factors,” Clean Technologies and Environmental Policy, vol. 23, pp. 965– 989, 2021.
M. Chandrodaya, A. Breadly, and X. Q. B´ai, “The role of data analytics in strategic decision making in multinational companies,” International Journal of Strategic Accounting and Business Management, vol. 1, no. 1, pp. 21–25, 2024.
M. Aseeri and K. Kang, “Organisational culture and big data socio-technical systems on strategic decision making: Case of saudi arabian higher education,” Education and information technologies, vol. 28, no. 7, pp. 8999–9024, 2023.
M. H. Sazu and S. A. Jahan, “Impact of big data analytics on government organizations to improve innovation and decision-making,” Management Strategies Journal, vol. 57, no. 3, pp. 34–44, 2022.
K. Kim and B. Kim, “Decision-making model for reinforcing digital transformation strategies based on artificial intelligence technology,” Information, vol. 13, no. 5, p. 253, 2022.
F. Farhi, R. Jeljeli, M. Mohsen, F. B. Lagha, K. Zamoum, A. Zahra, and M. Farhi, “The influence of big data analytics on strategic decision-making-a quantitative study,” in 2024 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS). IEEE, 2024, pp. 283–290.
R. Ahmed, S. Shaheen, and S. P. Philbin, “The role of big data analytics and decision-making in achieving project success,” Journal of Engineering and Technology Management, vol. 65, p. 101697, 2022.
T. Y. Khaw and A. P. Teoh, “The influence of big data analytics technological capabilities and strategic agility on performance of private higher education institutions,” Journal of Applied Research in Higher Education, vol. 15, no. 5, pp. 1587–1599, 2023.
S. Sharmin, R. Khatoon, M. Prabha, M. A. A. Mahmud, and M. Manik, “A review of strategic driving decision-making through big data and business analytics,” European Journal of Technology, vol. 7, pp. 24–37, 2024.
R. Naqvi, T. R. Soomro, H. M. Alzoubi, T. M. Ghazal, and M. T. Alshurideh, “The nexus between big data and decision-making: A study of big data techniques and technologies,” in The international conference on artificial intelligence and computer vision. Springer, 2021, pp. 838–853.
M. Al-Okaily and A. Al-Okaily, “Financial data modeling: an analysis of factors influencing big data analytics-driven financial decision quality,” Journal of Modelling in Management, vol. 20, no. 2, pp. 301– 321, 2025.
A. S. Patrucco, G. Marzi, and D. Trabucchi, “The role of absorptive capacity and big data analytics in strategic purchasing and supply chain management decisions,” Technovation, vol. 126, p. 102814, 2023.
I. Handayani, R. Agustina et al., “Starting a digital business: Being a millennial entrepreneur innovating,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 126–133, 2022.
K. Arora, M. Faisal et al., “The use of data science in digital marketing techniques: Work programs, performance sequences and methods.” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 143–155, 2022.
K. Satyanarayana, D. Chandrashekar, N. V. Vighnesh, and A. Brem, “Competitive analysis or stakeholder pre-commitments? how firms’ strategic decision-making choices mediate the relationship between its strategic posture and digitalization,” IEEE Transactions on Engineering Management, vol. 71, pp. 3979– 3992, 2022.
K. Kano, L. K. Choi, B. subhan Riza, and R. D. Octavyra, “Implications of digital marketing strategy the competitive advantages of small businesses in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 1, pp. 44–62, 2022.
T. T. Adewale, N. L. Eyo-Udo, A. S. Toromade, and A. Ngochindo, “Optimizing food and fmcg sup- ply chains: A dual approach leveraging behavioral finance insights and big data analytics for strategic decision-making,” Comprehensive Research and Reviews Journal, vol. 2, no. 1, 2024.
O. I. K. Olanrewaju, G. O. Daramola, and D. E. Ekechukwu, “Strategic financial decision-making in sustainable energy investments: Leveraging big data for maximum impact,” World Journal of Advanced
Research and Reviews, vol. 22, no. 3, pp. 564–573, 2024.
O. O. Olaniyi, A. Abalaka, and S. O. Olabanji, “Utilizing big data analytics and business intelligence for improved decision-making at leading fortune company,” Journal of Scientific Research and Reports, vol. 29, no. 9, pp. 64–72, 2023.
G. Elia, E. Raguseo, G. Solazzo, and F. Pigni, “Strategic business value from big data analytics: An empirical analysis of the mediating effects of value creation mechanisms,” Information & Management, vol. 59, no. 8, p. 103701, 2022.
S. Timotheou, O. Miliou, Y. Dimitriadis, S. V. Sobrino, N. Giannoutsou, R. Cachia, A. M. Mon´es, and A. Ioannou, “Impacts of digital technologies on education and factors influencing schools’ digital capacity and transformation: A literature review,” Education and information technologies, vol. 28, no. 6, pp. 6695–6726, 2023.
I. G. P. Suardana, “The evolution of consumer behavior in the age of information: An analytical review,” Vifada Management and Digital Business, vol. 2, no. 1, pp. 1–16, 2025.
D. Parveen and S. I. Ramzan, “The role of digital technologies in education: benefits and challenges,” Int. Res. J. Adv. Eng. Manag, vol. 2, pp. 2029–2037, 2024.
A. Afzal, S. Khan, S. Daud, Z. Ahmad, and A. Butt, “Addressing the digital divide: Access and use of technology in education,” Journal of Social Sciences Review, vol. 3, no. 2, pp. 883–895, 2023.
M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The role of business incubators in developing local digital startups in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 1, pp. 1–9, 2022.
K. Parsakia, S. Kazemi, S. Saberi et al., “Strategic management of technology in psychology: Implica- tions for decision-making,” Health, vol. 1, no. 3, pp. 83–89, 2023.
R. Sharma and A. Singh, “Use of digital technology in improving quality education: A global perspectives and trends,” Implementing Sustainable Development Goals in the Service Sector, pp. 14–26, 2024.
M. A. Noor, “Disruptive forces: How emerging technologies are redefining digital transformation,” Jour- nal of Emerging Technology and Digital Transformation, vol. 3, no. 01, pp. 9–18, 2024.