This work is licensed under a Creative Commons Attribution 4.0 International License.
Evaluation of Ecopreneurship Business Sustainability in the Context of the Digital Economy
Corresponding Author(s) : Amitkumar Dudhat
Startupreneur Business Digital (SABDA Journal),
Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Abstract
The rapid growth of the digital economy has significantly transformed the business landscape, providing new opportunities for ecopreneurship, a business model that integrates environmental sustainability with entrepreneurial practices. Facing increasingly significant environmental challenges, ecopreneurs leverage digital technologies to address sustainability issues while maintaining profitability. This paper aims to evaluate the sustainability of ecopreneurship businesses in the context of the digital economy, focusing on the role of digital technology in supporting environmentally friendly practices and expanding business operations. A qualitative research approach is used, involving case studies of successful ecopreneurial businesses and interviews with industry experts to gain insights into the integration of digital technology into sustainable business practices. The findings show that digital technologies such as e-commerce platforms, cloud computing, and data analytics have a positive im- pact on ecopreneurs, such as improving operational efficiency, expanding market reach, and reducing environmental footprints. However, challenges remain, including high initial costs for technology adoption, data privacy issues, and the balance between innovation and environmental impact. The sustainability of ecopreneurship businesses in the digital economy depends on the ability to integrate digital innovation with sustainable business models, adapt to technological advancements, and address environmental and ethical issues related to digitalization. This paper provides valuable insights into how ecopreneurs can tackle these challenges to achieve long-term sustainability.
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- M. I. Buzohera and A. Mwakipesile, “Assessing ecopreneurship impact on composite sustainability in the food and beverage industry: A holistic ahp approach integrating economic and environmental dimen- sions.” Environmental and Sustainability Indicators, vol. 22, p. 100408, 2024.
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- E. Afum, Y. Agyabeng-Mensah, C. Baah, I. S. K. Acquah, and M. B. Osei, “Empirical evidence of smes’ ecopreneurship posture, green competitiveness and community-based performance: the neglected missing linkages of green practices,” International Journal of Emerging Markets, vol. 19, no. 10, pp. 2691–2711, 2024.
- D. Mohammed, A. G. Prawiyog, and E. R. Dewi, “Environmental management/marketing research: Bib- liographic analysis,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 191–197, 2022.
- N. N. S. Astuti, P. T. Virginiya, N. K. Bagiastuti, and E. Septevany, “The future of green tourism in bali: Challenges and opportunities,” Journal of Applied Sciences in Travel and Hospitality, vol. 7, no. 2, pp. 178–195, 2024.
- S. P. Kumari, J. Puli, M. S. Barsingi, M. P. Asharani, G. Tarra, and M. Sunkari, “The interplay of eco- preneurship and human resource management: A theoretical framework,” Library Progress International, vol. 44, no. 3, pp. 28 294–28 306, 2024.
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- S. Ghosh, S. Ray, R. Nair, S. Nath, and R. Bishu, “Exploring the sustainability of social enterprises: A scoping review,” Journal of Sustainability Research, vol. 6, no. 3, 2024.
- S. Verma and H. Diwan, “Marketing innovation for sustainability: Review, trends, and way forward,” Business Ethics, the Environment & Responsibility, 2024.
- B. Tuncer and E. Korchagina, “A systematic literature review and conceptual framework on green en- trepreneurial orientation,” Administrative Sciences, vol. 14, no. 6, p. 109, 2024.
- E. Astuty, I. D. Sudirman, and R. Aryanto, “Sustainable resilience strategy: unleash the micro- businesses’s potential in the digitalization and sustainability era,” Cogent Business & Management, vol. 11, no. 1, p. 2313672, 2024.
- U. Rahardja, P. A. Sunarya, Q. Aini, S. Millah, and S. Maulana, “Technopreneurship in healthcare: Evalu- ating user satisfaction and trust in ai-driven safe entry stations,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 3, pp. 404–417, 2024.
- M. Hager, K. Alzafari, and L. Rashid, “Media narratives on (ecological) sustainability: A topic modeling analysis of entrepreneurship news in the mena region,” PLOS Sustainability and Transformation, vol. 3, no. 5, p. e0000107, 2024.
- K. Tazhibekova and A. Shametova, “Ecological initiatives and their influence on the competitiveness and sustainability of companies:“green” strategies of smes,” Journal of the Knowledge Economy, pp. 1–23, 2024.
- J. Chahal, V. Dagar, and M. H. Shoukat, “Sustainable entrepreneurship: examining stimulus-organism- response to the nexus of environment, education and motivation,” Management Decision, 2024.
- N. A. Alkathiri, F. B. Said, N. Meyer, and M. Soliman, “Knowledge management and sustainable en- trepreneurship: a bibliometric overview and research agenda,” Journal of Innovation and Entrepreneur- ship, vol. 13, no. 1, p. 38, 2024.
- M. I. Dahri, J. D. S. Amory et al., “The role of entrepreneurship in enhancing economic development: A literature review on the dynamic interaction between education and human resources,” Indo-MathEdu Intellectuals Journal, vol. 5, no. 1, pp. 1043–1055, 2024.
- I. Hidayat-ur Rehman, “The role of financial literacy in enhancing firm’s sustainable performance through fintech adoption: a moderated mediation analysis,” International Journal of Innovation Science, 2024.
- L. W. Asmaraningtyas, I. D. Rahmawati, and H. Fitriyah, “Green business innovation: Sustainable busi- ness model development through integration of business model canvas, design thinking, and islamic busi- ness ethics,” Golden Ratio of Marketing and Applied Psychology of Business, vol. 4, no. 1, pp. 45–62, 2024.
- M. Fanea-Ivanovici and H. Baber, Alternative Finance: A Framework for Innovative and Sustainable Business Models. Taylor & Francis, 2024.
- C. Duran, “Green entrepreneurship and sustainable technoparks: Ecosystems of the future,” International Research in Social, Human and Administrative Sciences XXII, p. 61, 2024.
- O. Csibi, “Sustainable entrepreneurship and smes’ internationalization,” in 28th McGill International Entrepreneurship Conference, 2024.
- M. R. Islam and A. A. Mehdi, “Bridging climate awareness and sustainable entrepreneurship: A concep- tual framework based on the theory of planned behavior,” arXiv preprint arXiv:2407.16838, 2024.
- Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, “Permendikbudristek No. 53 Tahun 2023 tentang Penjaminan Mutu Pendidikan Tinggi,” 2023. [Online]. Available: https://peraturan.bpk.go.id/ Details/265158/permendikbudriset-no-53-tahun-2023
- B. A. Soomro, N. F. Moawad, U. N. Saraih, N. A. A. Abedelwahed, and N. Shah, “Going green with the green market and green innovation: building the connection between green entrepreneurship and sustainable development,” Kybernetes, vol. 53, no. 4, pp. 1484–1504, 2024. [29] I. Maria et al., “Unlocking success: Human resource management for startupreneur,” Startupreneur Busi- ness Digital (SABDA Journal), vol. 3, no. 1, pp. 89–97, 2024.
- R. N. Lodhi, M. Asif, A. Abdikarimova, and M. F. Shahzad, “Impact of innovation and sustainability on green entrepreneurship: a bibliometric exploration,” Environment, Development and Sustainability, pp. 1–26, 2024.
- M. Li, C. Yang, L. Zhang, and R. Fan, “Research on sustainable development strategy of energy internet system in xiongan new area of china based on pest-swot-anp model,” Sustainability, vol. 16, no. 15, p. 6395, 2024.
- D. P. Lazirkha, J. Hom, and V. Melinda, “Quality analysis of digital business services in improving cus- tomer satisfaction,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 156–166, 2022.
- M. Usman, M. Usman, M. Wasim, and A. Habib, “Determinants for sustainable entrepreneurial intentions: A systematic literature review,” iRASD Journal of Economics, vol. 6, no. 2, pp. 494–512, 2024.
- Direktorat Jenderal Pendidikan Tinggi, Kementerian Pendidikan dan Kebudayaan, “Program Pembinaan Mahasiswa Wirausaha (PPMW),” 2020. [Online]. Available: https://dikti.kemdikbud.go.id/pengumuman/ program-pendampingan-wirausaha-mahasiswa-indonesia-pwmi-tahun-2020/
- S. Enri-Peir´o, A. Mas-Tur, and A. Rey-Mart´ı, “Approaching the role of innovation, education and multi- plicity of context in sustainable and female entrepreneurship,” ESIC Market, vol. 55, no. 1, pp. e338–e338, 2024.
References
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S. Megawati, A. Machmud, H. Herdiansyah, and M. Alfarizi, “Correlation between higher education support and future sustainable ecopreneurship drive among javanese-centric students,” Problems and Per- spectives in Management, vol. 22, no. 2, p. 571, 2024.
N. Ghezali and H. Sekkal, “Eco-innovation and corporate social responsibility in algerian environmental startups. economics and finance, volume 12, issue 3, 65-75,” Economics and Finance, p. 65, 2024.
E. Afum, Y. Agyabeng-Mensah, C. Baah, I. S. K. Acquah, and M. B. Osei, “Empirical evidence of smes’ ecopreneurship posture, green competitiveness and community-based performance: the neglected missing linkages of green practices,” International Journal of Emerging Markets, vol. 19, no. 10, pp. 2691–2711, 2024.
D. Mohammed, A. G. Prawiyog, and E. R. Dewi, “Environmental management/marketing research: Bib- liographic analysis,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 191–197, 2022.
N. N. S. Astuti, P. T. Virginiya, N. K. Bagiastuti, and E. Septevany, “The future of green tourism in bali: Challenges and opportunities,” Journal of Applied Sciences in Travel and Hospitality, vol. 7, no. 2, pp. 178–195, 2024.
S. P. Kumari, J. Puli, M. S. Barsingi, M. P. Asharani, G. Tarra, and M. Sunkari, “The interplay of eco- preneurship and human resource management: A theoretical framework,” Library Progress International, vol. 44, no. 3, pp. 28 294–28 306, 2024.
M. Sahabuddin, M. B. Hossain, M. Khokhar, M. Sharaf, S. Ejaz, F. Ejaz, and C. B. Ill´es, “The effect of eco-preneurship and green technology management on greenhouse gas discharge: an analysis on east asian economies,” Sustainability, vol. 15, no. 8, p. 6747, 2023. [9] A. Ikegwuonu, “Sustainability competence as competitive advantage for internationalizing finnish eco- preneurship: Estimating the potential of international markets,” Master’s thesis, It¨a-Suomen yliopisto, 2023.
E. Ozgen, “An overview of sustainable entrepreneurship and future research directions.” Journal of Inter- national Business Disciplines, vol. 19, no. 2, 2024.
S. Ghosh, S. Ray, R. Nair, S. Nath, and R. Bishu, “Exploring the sustainability of social enterprises: A scoping review,” Journal of Sustainability Research, vol. 6, no. 3, 2024.
S. Verma and H. Diwan, “Marketing innovation for sustainability: Review, trends, and way forward,” Business Ethics, the Environment & Responsibility, 2024.
B. Tuncer and E. Korchagina, “A systematic literature review and conceptual framework on green en- trepreneurial orientation,” Administrative Sciences, vol. 14, no. 6, p. 109, 2024.
E. Astuty, I. D. Sudirman, and R. Aryanto, “Sustainable resilience strategy: unleash the micro- businesses’s potential in the digitalization and sustainability era,” Cogent Business & Management, vol. 11, no. 1, p. 2313672, 2024.
U. Rahardja, P. A. Sunarya, Q. Aini, S. Millah, and S. Maulana, “Technopreneurship in healthcare: Evalu- ating user satisfaction and trust in ai-driven safe entry stations,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 3, pp. 404–417, 2024.
M. Hager, K. Alzafari, and L. Rashid, “Media narratives on (ecological) sustainability: A topic modeling analysis of entrepreneurship news in the mena region,” PLOS Sustainability and Transformation, vol. 3, no. 5, p. e0000107, 2024.
K. Tazhibekova and A. Shametova, “Ecological initiatives and their influence on the competitiveness and sustainability of companies:“green” strategies of smes,” Journal of the Knowledge Economy, pp. 1–23, 2024.
J. Chahal, V. Dagar, and M. H. Shoukat, “Sustainable entrepreneurship: examining stimulus-organism- response to the nexus of environment, education and motivation,” Management Decision, 2024.
N. A. Alkathiri, F. B. Said, N. Meyer, and M. Soliman, “Knowledge management and sustainable en- trepreneurship: a bibliometric overview and research agenda,” Journal of Innovation and Entrepreneur- ship, vol. 13, no. 1, p. 38, 2024.
M. I. Dahri, J. D. S. Amory et al., “The role of entrepreneurship in enhancing economic development: A literature review on the dynamic interaction between education and human resources,” Indo-MathEdu Intellectuals Journal, vol. 5, no. 1, pp. 1043–1055, 2024.
I. Hidayat-ur Rehman, “The role of financial literacy in enhancing firm’s sustainable performance through fintech adoption: a moderated mediation analysis,” International Journal of Innovation Science, 2024.
L. W. Asmaraningtyas, I. D. Rahmawati, and H. Fitriyah, “Green business innovation: Sustainable busi- ness model development through integration of business model canvas, design thinking, and islamic busi- ness ethics,” Golden Ratio of Marketing and Applied Psychology of Business, vol. 4, no. 1, pp. 45–62, 2024.
M. Fanea-Ivanovici and H. Baber, Alternative Finance: A Framework for Innovative and Sustainable Business Models. Taylor & Francis, 2024.
C. Duran, “Green entrepreneurship and sustainable technoparks: Ecosystems of the future,” International Research in Social, Human and Administrative Sciences XXII, p. 61, 2024.
O. Csibi, “Sustainable entrepreneurship and smes’ internationalization,” in 28th McGill International Entrepreneurship Conference, 2024.
M. R. Islam and A. A. Mehdi, “Bridging climate awareness and sustainable entrepreneurship: A concep- tual framework based on the theory of planned behavior,” arXiv preprint arXiv:2407.16838, 2024.
Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, “Permendikbudristek No. 53 Tahun 2023 tentang Penjaminan Mutu Pendidikan Tinggi,” 2023. [Online]. Available: https://peraturan.bpk.go.id/ Details/265158/permendikbudriset-no-53-tahun-2023
B. A. Soomro, N. F. Moawad, U. N. Saraih, N. A. A. Abedelwahed, and N. Shah, “Going green with the green market and green innovation: building the connection between green entrepreneurship and sustainable development,” Kybernetes, vol. 53, no. 4, pp. 1484–1504, 2024. [29] I. Maria et al., “Unlocking success: Human resource management for startupreneur,” Startupreneur Busi- ness Digital (SABDA Journal), vol. 3, no. 1, pp. 89–97, 2024.
R. N. Lodhi, M. Asif, A. Abdikarimova, and M. F. Shahzad, “Impact of innovation and sustainability on green entrepreneurship: a bibliometric exploration,” Environment, Development and Sustainability, pp. 1–26, 2024.
M. Li, C. Yang, L. Zhang, and R. Fan, “Research on sustainable development strategy of energy internet system in xiongan new area of china based on pest-swot-anp model,” Sustainability, vol. 16, no. 15, p. 6395, 2024.
D. P. Lazirkha, J. Hom, and V. Melinda, “Quality analysis of digital business services in improving cus- tomer satisfaction,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 156–166, 2022.
M. Usman, M. Usman, M. Wasim, and A. Habib, “Determinants for sustainable entrepreneurial intentions: A systematic literature review,” iRASD Journal of Economics, vol. 6, no. 2, pp. 494–512, 2024.
Direktorat Jenderal Pendidikan Tinggi, Kementerian Pendidikan dan Kebudayaan, “Program Pembinaan Mahasiswa Wirausaha (PPMW),” 2020. [Online]. Available: https://dikti.kemdikbud.go.id/pengumuman/ program-pendampingan-wirausaha-mahasiswa-indonesia-pwmi-tahun-2020/
S. Enri-Peir´o, A. Mas-Tur, and A. Rey-Mart´ı, “Approaching the role of innovation, education and multi- plicity of context in sustainable and female entrepreneurship,” ESIC Market, vol. 55, no. 1, pp. e338–e338, 2024.