This work is licensed under a Creative Commons Attribution 4.0 International License.
Examining the Interaction of Economic Business Strategies in the Context of Global Market Dynamics
Corresponding Author(s) : Shofiyul Millah
Startupreneur Business Digital (SABDA Journal),
Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Abstract
In the era of rapid globalization, businesses must continuously adapt their strategies to sustain economic prosperity, necessitating a deeper understanding of the interplay between evolving business strategies and global market dynamics. This study aims to analyze the impact of strategic adaptations in business on economic growth, emphasizing key determinants such as digital transformation, innovation management, and market diversification that drive competitiveness and financial sustainability. Employing a mixed methods approach, this research integrates quantitative econometric analysis with qualitative case studies from multinational corporations, offering an in depth examination of how firms navigate economic uncertainties, capitalize on emerging opportunities, and mitigate risks in an increasingly interconnected world. The findings reveal a strong correlation between strategic agility, technological integration, and longterm economic resilience, demonstrating that businesses adopting proactive, data driven, and customer centric strategies tend to outperform competitors in volatile market conditions. Moreover, companies leveraging artificial intelligence, blockchain, and predictive analytics enhance decision making efficiency and optimize operational effectiveness, further contributing to economic stability and expansion. Additionally, the study highlights the critical role of government policies, regulatory frameworks, and global trade agreements in shaping business landscapes and influencing macroeconomic trends. These insights underscore the necessity for firms to cultivate dynamic capabilities, embrace adaptive leadership, and align strategic decision making with geopolitical shifts and market transformations, ensuring sustainable growth and competitive advantage amid evolving global challenges.
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- O. A. Ogunjobi, N. L. Eyo-Udo, B. A. Egbokhaebho, C. Daraojimba, U. Ikwue, and A. A. Banso, “Ana- lyzing historical trade dynamics and contemporary impacts of emerging materials technologies on inter- national exchange and us strategy,” Engineering Science & Technology Journal, vol. 4, no. 3, pp. 101–119, 2023.
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- I. Maria et al., “Unlocking success: Human resource management for startupreneur,” Startupreneur Busi- ness Digital (SABDA Journal), vol. 3, no. 1, pp. 89–97, 2024.
- Y. Chen, “Examining the dynamics of entrepreneurial knowledge and firm performance: A longitudinal study of start-ups in emerging markets,” Journal of the Knowledge Economy, pp. 1–33, 2024.
- L. Hasanah, “Global strategies: Navigating the complexities of international business in a connected world,” Advances in Business & Industrial Marketing Research, vol. 2, no. 1, pp. 36–47, 2024.
- K. Ambili, “Navigating growth: Unraveling the interplay between marketing strategies and social media in the economic development of nations,” International Journal of Science and Research Archive, vol. 10, no. 2, pp. 1144–1151, 2023.
- S. R. H. Bukhari, R. S. Kokab, and E. Khan, “The role of china in the global economy: Political strategies and economic outcomes,” Spry Contemporary Educational Practices, vol. 3, no. 1, 2024.
- R. Grewal and P. Tansuhaj, “Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility,” Journal of Marketing, vol. 65, no. 2, pp. 67–80, 2001.
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- R. Gonz´alez-S´anchez, S. Alonso-Mu˜noz, M. S. Medina-Salgado, and M. Torrej´on-Ramos, “Driving cir- cular tourism pathways in the post-pandemic period: a research roadmap,” Service Business, vol. 17, no. 3, pp. 633–668, 2023.
- E. M. Anderson, E. C. Goodwin, A. Verma, C. P. Arevalo, M. J. Bolton, M. E. Weirick, and S. E. Hensley, “Seasonal human coronavirus antibodies are boosted upon sars-cov-2 infection but not associated with protection,” Cell, vol. 184, no. 7, pp. 1858–1864, 2021.
- D. P. Lazirkha, J. Hom, and V. Melinda, “Quality analysis of digital business services in improving cus- tomer satisfaction,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 156–166, 2022.
- L. Cao, B. Coventry, I. Goreshnik, B. Huang, W. Sheffler, J. S. Park, and D. Baker, “Design of protein- binding proteins from the target structure alone,” Nature, vol. 605, no. 7910, pp. 551–560, 2022.
- L. Tang and B. Zhang, “Retracted article: Linking prosperity and sustainability: the economic impact of energy transition and financial stability,” Economic Change and Restructuring, vol. 57, no. 3, p. 107, 2024.
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- I. Kulkov, J. Kulkova, R. Rohrbeck, L. Menvielle, V. Kaartemo, and H. Makkonen, “Artificial intelligence- driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals,” Sustainable Development, vol. 32, no. 3, pp. 2253–2267, 2024.
- M. T. Huyen, H. T. Hien, T. D. Thuan, D. T. Tra, N. T. Luong, T. B. Uan, and T. Van Ha, “The impact of risk management and economic development on agri-business in the context of vietnam,” Cuadernos deEconom´ıa, vol. 46, no. 132, pp. 92–100, 2023.
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- A. Mtiraoui, “Interaction between migration and economic growth through unemployment in the context of political instability in the mena region,” International Journal of Economics and Financial Issues, vol. 14, no. 1, pp. 204–215, 2024.
- J. Abbas, “Does the nexus of corporate social responsibility and green dynamic capabilities drive firms toward green technological innovation? the moderating role of green transformational leadership,” Tech- nological Forecasting and Social Change, vol. 208, p. 123698, 2024.
- Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia. (2021) Ke- mendikbudristek dorong tumbuh wirausaha baru melalui pendidikan kecakapan wirausaha. Di- akses pada 25 April 2025. [Online]. Available: https://www.kemdikbud.go.id/main/blog/2021/08/ kemendikbudristek-dorong-tumbuh-wirausaha-baru-melalui-pendidikan-kecakapan-wirausaha
- P. D. R. Bambi and J. B. B. Pea-Assounga, “Unraveling the interplay of research investment, educational attainment, human capital development, and economic advancement in technological innovation: A panel var approach,” Education and Information Technologies, pp. 1–33, 2024.
- K. Venugopal, M. Monalisa, B. Pravalika, and B. Jagadeesh, “The interplay of individual behavior and or- ganizational performance: Insights from the indian context,” International Journal of Innovative Research and Practices, vol. 12, no. 1, 2024.
- Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, “Permendikbudristek No. 53 Tahun 2023 tentang Penjaminan Mutu Pendidikan Tinggi,” 2023. [Online]. Available: https://peraturan.bpk.go.id/ Details/265158/permendikbudriset-no-53-tahun-2023
- P. Maheshwari and Y. Devi, “Investigating the relationship between lean six sigma performance strategy with digital twin modeling: Practices and factors,” Journal of Cleaner Production, vol. 436, p. 140449, 2024.
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R. Hasan, M. A. R. Chy, F. T. Johora, M. W. Ullah, and M. A. B. Saju, “Driving growth: The integral role of small businesses in the us economic landscape,” American Journal of Industrial and Business Management, vol. 14, no. 6, pp. 852–868, 2024.
T. Prasodjo, “Understanding global market development strategies: A qualitative inquiry into business, public administration strategy adaptation and international supply chain management in the globalization era,” Golden Ratio of Marketing and Applied Psychology of Business, vol. 3, no. 2, pp. 93–104, 2023.
N. Iriani, A. Agustianti, R. Sucianti, A. Rahman, and W. Putera, “Understanding risk and uncertainty management: A qualitative inquiry into developing business strategies amidst global economic shifts, government policies, and market volatility,” Golden Ratio of Finance Management, vol. 4, no. 2, pp. 62–77, 2024.
Y. M. Wei and H. M. Lin, “Scrutinizing business development research: Dynamic retrospective analysis and conceptual evolution,” Administrative Sciences, vol. 14, no. 4, p. 81, 2024.
I. Maria et al., “Unlocking success: Human resource management for startupreneur,” Startupreneur Busi- ness Digital (SABDA Journal), vol. 3, no. 1, pp. 89–97, 2024.
Y. Chen, “Examining the dynamics of entrepreneurial knowledge and firm performance: A longitudinal study of start-ups in emerging markets,” Journal of the Knowledge Economy, pp. 1–33, 2024.
L. Hasanah, “Global strategies: Navigating the complexities of international business in a connected world,” Advances in Business & Industrial Marketing Research, vol. 2, no. 1, pp. 36–47, 2024.
K. Ambili, “Navigating growth: Unraveling the interplay between marketing strategies and social media in the economic development of nations,” International Journal of Science and Research Archive, vol. 10, no. 2, pp. 1144–1151, 2023.
S. R. H. Bukhari, R. S. Kokab, and E. Khan, “The role of china in the global economy: Political strategies and economic outcomes,” Spry Contemporary Educational Practices, vol. 3, no. 1, 2024.
R. Grewal and P. Tansuhaj, “Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility,” Journal of Marketing, vol. 65, no. 2, pp. 67–80, 2001.
D. Chatzinikolaou and C. M. Vlados, “International political economy, business ecosystems, en- trepreneurship, and sustainability: A synthesis on the case of the energy sector,” Sustainability, vol. 16, no. 22, p. 10092, 2024.
M. Busu, M. V. Vargas, and S. Anagnoste, “Navigating the intricate relationship between investments and global output: A leontief matrix case study of romania,” Journal of Risk and Financial Management, vol. 16, no. 12, p. 521, 2023.
M. Maharajabdinul, “Understanding the linkages between financial markets and sustainable economic development,” Advances in Economics & Financial Studies, vol. 2, no. 2, pp. 76–87, 2024.
G. Douaud, S. Lee, F. Alfaro-Almagro, C. Arthofer, C. Wang, P. McCarthy, and S. M. Smith, “Sars-cov-2 is associated with changes in brain structure in uk biobank,” Nature, vol. 604, no. 7907, pp. 697–707, 2022.
A. Nguyen, N. J. Brown, J. Gendreau, B. A. Nguyen, Z. Pennington, A. Zhang, and J. J. Van Gompel, “The association of thromboembolic complications and the use of tranexamic acid during resection of intracranial meningiomas: systematic review and meta-analysis of randomized controlled trials,” Journal of Neurosurgery, vol. 140, no. 4, pp. 1008–1018, 2023.
S. Kumar, W. M. Lim, U. Sivarajah, and J. Kaur, “Artificial intelligence and blockchain integration in business: trends from a bibliometric-content analysis,” Information Systems Frontiers, vol. 25, no. 2, pp. 871–896, 2023.
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E. M. Anderson, E. C. Goodwin, A. Verma, C. P. Arevalo, M. J. Bolton, M. E. Weirick, and S. E. Hensley, “Seasonal human coronavirus antibodies are boosted upon sars-cov-2 infection but not associated with protection,” Cell, vol. 184, no. 7, pp. 1858–1864, 2021.
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L. Cao, B. Coventry, I. Goreshnik, B. Huang, W. Sheffler, J. S. Park, and D. Baker, “Design of protein- binding proteins from the target structure alone,” Nature, vol. 605, no. 7910, pp. 551–560, 2022.
L. Tang and B. Zhang, “Retracted article: Linking prosperity and sustainability: the economic impact of energy transition and financial stability,” Economic Change and Restructuring, vol. 57, no. 3, p. 107, 2024.
Y. O. Okoro, M. Oladeinde, O. J. Akindote, A. O. Adegbite, and T. O. Abrahams, “Digital commu- nication and us economic growth: a comprehensive exploration of technology’s impact on economic advancement,” Computer Science & IT Research Journal, vol. 4, no. 3, pp. 351–367, 2023.
C. Daraojimba, K. M. Abioye, A. D. Bakare, N. Z. Mhlongo, O. Onunka, and D. O. Daraojimba, “Tech- nology and innovation to growth of entrepreneurship and financial boost: a decade in review (2013- 2023),” International Journal of Management & Entrepreneurship Research, vol. 5, no. 10, pp. 769–792, 2023.
I. Kulkov, J. Kulkova, R. Rohrbeck, L. Menvielle, V. Kaartemo, and H. Makkonen, “Artificial intelligence- driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals,” Sustainable Development, vol. 32, no. 3, pp. 2253–2267, 2024.
M. T. Huyen, H. T. Hien, T. D. Thuan, D. T. Tra, N. T. Luong, T. B. Uan, and T. Van Ha, “The impact of risk management and economic development on agri-business in the context of vietnam,” Cuadernos deEconom´ıa, vol. 46, no. 132, pp. 92–100, 2023.
D. Mohammed, A. G. Prawiyog, and E. R. Dewi, “Environmental management/marketing research: Bib- liographic analysis,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 191–197, 2022.
A. Mtiraoui, “Interaction between migration and economic growth through unemployment in the context of political instability in the mena region,” International Journal of Economics and Financial Issues, vol. 14, no. 1, pp. 204–215, 2024.
J. Abbas, “Does the nexus of corporate social responsibility and green dynamic capabilities drive firms toward green technological innovation? the moderating role of green transformational leadership,” Tech- nological Forecasting and Social Change, vol. 208, p. 123698, 2024.
Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia. (2021) Ke- mendikbudristek dorong tumbuh wirausaha baru melalui pendidikan kecakapan wirausaha. Di- akses pada 25 April 2025. [Online]. Available: https://www.kemdikbud.go.id/main/blog/2021/08/ kemendikbudristek-dorong-tumbuh-wirausaha-baru-melalui-pendidikan-kecakapan-wirausaha
P. D. R. Bambi and J. B. B. Pea-Assounga, “Unraveling the interplay of research investment, educational attainment, human capital development, and economic advancement in technological innovation: A panel var approach,” Education and Information Technologies, pp. 1–33, 2024.
K. Venugopal, M. Monalisa, B. Pravalika, and B. Jagadeesh, “The interplay of individual behavior and or- ganizational performance: Insights from the indian context,” International Journal of Innovative Research and Practices, vol. 12, no. 1, 2024.
Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, “Permendikbudristek No. 53 Tahun 2023 tentang Penjaminan Mutu Pendidikan Tinggi,” 2023. [Online]. Available: https://peraturan.bpk.go.id/ Details/265158/permendikbudriset-no-53-tahun-2023
P. Maheshwari and Y. Devi, “Investigating the relationship between lean six sigma performance strategy with digital twin modeling: Practices and factors,” Journal of Cleaner Production, vol. 436, p. 140449, 2024.