This work is licensed under a Creative Commons Attribution 4.0 International License.
Exploring the Impact of Innovation Strategies on Startupreneurs Business Growth
Corresponding Author(s) : Evelyn Anderson
Startupreneur Business Digital (SABDA Journal),
Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Abstract
Innovation strategies are essential drivers for the growth and sustainability of startupreneurs in today’s highly competitive and dynamic business environment. This study aims to explore the impact of innovation strategies on the business growth of startupreneurs, focusing on how strategic innovation initiatives contribute to competitive advantage, market responsiveness, and longterm success. Using a quantitative research approach, data were collected through structured surveys distributed to startupreneurs operating in various digital industries. The data analysis employed statistical tools to identify patterns, relationships, and the extent of influence innovation strategies have on key growth indicators such as revenue, market share, and customer engagement. The results indicate a significant positive correlation between well implemented innovation strategies and measurable business growth, highlighting the importance of continuous improvement, creative problem solving, and adaptability. Furthermore, the findings suggest that startupreneurs who prioritize innovative approaches are better equipped to navigate challenges, seize opportunities, and ensure business resilience in the digital economy. In conclusion, innovation strategies are not merely optional tools but fundamental pillars for achieving sustainable growth and competitive positioning. This study contributes to the existing literature by providing empirical evidence on the relationship between innovation strategies and business growth while offering practical insights for startupreneurs aiming to thrive in rapidly evolving markets. Future research is recommended to explore sector specific innovation frameworks and their implications for diverse entrepreneurial ecosystems.
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- A. Alwiyah and N. Lyraa, “The role of innovation in the success of modern startupreneurs,” Startupreneur Business Digital (SABDA Journal), vol. 3, no. 2, pp. 98–106, 2024.
- A. Sumanri, M. Mansoer, and U. A. Matin, “Exploring the influence of religious institutions on the implementation of technology for stunting understanding,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 1, pp. 1–12, 2024.
- A. Hanandeh, E. Haddad, S. Najdawi, and Q. Kilani, “The impact of digital marketing, social media, and digital transformation on the development of digital leadership abilities and the enhancement of employee performance: A case study of the amman stock exchange,” International Journal of Data and Network Science, vol. 8, no. 3, pp. 1915–1928, 2024.
- I. Fahmi, J. Jalaluddin, and Z. Zulfadli, “Implementation of entrepreneurship management principles in addressing challenges of startup businesses,” Jurnal Mantik, vol. 7, no. 3, pp. 2335–2346, 2023.
- A. Masliardi, M. Effendi, P. A. Ningrum, H. Hasnidar, and I. K. Mala, “Digital disruption: Exploring the dynamics of marketing in the digital age,” SEIKO: Journal of Management Business, vol. 6, no. 2, pp. 421–430, 2023.
- H. Qurniawan, I. S. Saragihi, and D. Suhendro, “Harnessing diversity: The role of inclusive hr practices in driving innovation and organizational growth,” INVEST: Jurnal Inovasi Bisnis dan Akuntansi, vol. 5, no. 2, pp. 233–239, 2024.
- M. Hasan, M. Jannah, T. Supatminingsih, M. I. S. Ahmad, M. Sangkala, M. Najib, and Elpisah, “Un- derstanding the role of financial literacy, entrepreneurial literacy, and digital economic literacy on en- trepreneurial creativity and msmes success: a knowledge-based view perspective,” Cogent Business Man- agement, vol. 11, no. 1, p. 2433708, 2024.
- C. H. Cheng, M. H. Li, B. J. Tang, and Y. R. Cheng, “The impact of knowledge management and organi- zational learning promotion in small and medium enterprises on the implementation of industry 4.0 and competitiveness,” Administrative Sciences, vol. 14, no. 8, p. 161, 2024.
- A. Sharma, B. K. Sharma, P. Jain, U. Gautam, and S. K. Sharma, “Assessing the readiness of startups and small businesses to embrace innovative digital branding strategies,” in International Conference on Innovation Entrepreneurship in Computing, Engineering Science Education (InvENT 2024). Atlantis Press, December 2024, pp. 4–14.
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- P. A. Oganda and R. F. Terizla, “Strategic management practices in dynamic business environments,” APTISI Transactions on Management, vol. 8, no. 1, pp. 24–31, 2024.
- Y. Rachma, A. Sutarman, D. Andayani, H. Haryani, and S. A. Johnson, “Analysis of hr career devel- opment strategies in the era of artificial intelligence,” in 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, August 2024, pp. 1–7.
- Q. Chen, “Fintech innovation in micro and small business financing,” International Journal of Global Economics and Management, vol. 2, no. 1, pp. 284–290, 2024.
- Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, “Permendikbudristek No. 53 Tahun 2023 tentang Penjaminan Mutu Pendidikan Tinggi,” 2023. [Online]. Available: https://peraturan.bpk.go.id/ Details/265158/permendikbudriset-no-53-tahun-2023
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- N. Lutfiani, U. Rahardja, S. Wijono, K. D. Hartomo, and H. Purnomo, “Unlocking the potential of ai- enabled startup through digital talent in higher education,” in 2024 3rd International Conference on Cre- ative Communication and Innovative Technology (ICCIT). IEEE, August 2024, pp. 1–6.
- D. H. Abel, U. Rusilowati, F. Firmansyah, O. A. D. Wulandari, N. A. Lindzani, and E. D. Astuti, “Compar- ative analysis of technological integration in human resources management during industry 4.0,” in 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, August 2024, pp. 1–6.
- M. N. A. M. Elmasry, “The effects of applying the marketing concept on customer satisfaction: A quan- titative study in the eastern co. for readymade clothes,” American Journal of Economics and Business Innovation, vol. 3, no. 2, pp. 59–65, 2024.
- A. Krastina, A. H¨anninen, I. Bruksle, and O. Fuchs, “A vision for ai and deep tech enabled sustainable entrepreneurship training development,” 2023.
- D. Mohammed, A. G. Prawiyog, and E. R. Dewi, “Environmental management/marketing research: Bib- liographic analysis,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 191–197, 2022.
- P. Tsolakidis, N. Mylonas, and E. Petridou, “The impact of imitation strategies, managerial and en- trepreneurial skills on startups’ entrepreneurial innovation,” Economies, vol. 8, no. 4, p. 81, 2020.
- C. Sonia and C. Hania, “Digital business incubators and digital entrepreneurship: The case of digital incubation center in qatar,” Croatian Review of Economic, Business and Social Statistics, vol. 9, no. 1, pp. 33–50, 2023.
- J. P. Seclen-Luna, P. Moya-Fern´andez, and ´A. Pereira, “Exploring the effects of innovation strategies and size on manufacturing firms’ productivity and environmental impact,” Sustainability, vol. 13, no. 6, p. 3289, 2021.
- K. B. Kahn and M. Candi, “Investigating the relationship between innovation strategy and performance,” Journal of Business Research, vol. 132, pp. 56–66, 2021.
- V. Zuhair, A. Babar, R. Ali, M. O. Oduoye, Z. Noor, K. Chris, I. I. Okon, and L. U. Rehman, “Exploring the impact of artificial intelligence on global health and enhancing healthcare in developing nations,” Journal of primary care & community health, vol. 15, p. 21501319241245847, 2024.
- D. P. Lazirkha, J. Hom, and V. Melinda, “Quality analysis of digital business services in improving cus- tomer satisfaction,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 156–166, 2022.
- L. Tan, Z. Yang, M. Irfan, C. J. Ding, M. Hu, and J. Hu, “Toward low-carbon sustainable development: Exploring the impact of digital economy development and industrial restructuring,” Business Strategy and the Environment, vol. 33, no. 3, pp. 2159–2172, 2024.
- I. Maria et al., “Unlocking success: Human resource management for startupreneur,” Startupreneur Busi- ness Digital (SABDA Journal), vol. 3, no. 1, pp. 89–97, 2024. [29] V. Kanaparthi, “Exploring the impact of blockchain, ai, and ml on financial accounting efficiency and transformation,” in International Conference on Multi-Strategy Learning Environment. Springer, 2024, pp. 353–370.
- J. Ivars-Baidal, A. B. Casado-D´ıaz, S. Navarro-Ruiz, and M. Fuster-Uguet, “Smart tourism city gover- nance: exploring the impact on stakeholder networks,” International Journal of Contemporary Hospitality Management, vol. 36, no. 2, pp. 582–601, 2024.
- Q. Wang, F. Ren, and R. Li, “Exploring the impact of geopolitics on the environmental kuznets curve research,” Sustainable Development, vol. 32, no. 3, pp. 1700–1722, 2024.
- F. Ciampi, S. Demi, A. Magrini, G. Marzi, and A. Papa, “Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation,” Journal of Business Research, vol. 123, pp. 1–13, 2021.
References
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A. Sumanri, M. Mansoer, and U. A. Matin, “Exploring the influence of religious institutions on the implementation of technology for stunting understanding,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 1, pp. 1–12, 2024.
A. Hanandeh, E. Haddad, S. Najdawi, and Q. Kilani, “The impact of digital marketing, social media, and digital transformation on the development of digital leadership abilities and the enhancement of employee performance: A case study of the amman stock exchange,” International Journal of Data and Network Science, vol. 8, no. 3, pp. 1915–1928, 2024.
I. Fahmi, J. Jalaluddin, and Z. Zulfadli, “Implementation of entrepreneurship management principles in addressing challenges of startup businesses,” Jurnal Mantik, vol. 7, no. 3, pp. 2335–2346, 2023.
A. Masliardi, M. Effendi, P. A. Ningrum, H. Hasnidar, and I. K. Mala, “Digital disruption: Exploring the dynamics of marketing in the digital age,” SEIKO: Journal of Management Business, vol. 6, no. 2, pp. 421–430, 2023.
H. Qurniawan, I. S. Saragihi, and D. Suhendro, “Harnessing diversity: The role of inclusive hr practices in driving innovation and organizational growth,” INVEST: Jurnal Inovasi Bisnis dan Akuntansi, vol. 5, no. 2, pp. 233–239, 2024.
M. Hasan, M. Jannah, T. Supatminingsih, M. I. S. Ahmad, M. Sangkala, M. Najib, and Elpisah, “Un- derstanding the role of financial literacy, entrepreneurial literacy, and digital economic literacy on en- trepreneurial creativity and msmes success: a knowledge-based view perspective,” Cogent Business Man- agement, vol. 11, no. 1, p. 2433708, 2024.
C. H. Cheng, M. H. Li, B. J. Tang, and Y. R. Cheng, “The impact of knowledge management and organi- zational learning promotion in small and medium enterprises on the implementation of industry 4.0 and competitiveness,” Administrative Sciences, vol. 14, no. 8, p. 161, 2024.
A. Sharma, B. K. Sharma, P. Jain, U. Gautam, and S. K. Sharma, “Assessing the readiness of startups and small businesses to embrace innovative digital branding strategies,” in International Conference on Innovation Entrepreneurship in Computing, Engineering Science Education (InvENT 2024). Atlantis Press, December 2024, pp. 4–14.
A. Rachman, J. Jasmin, I. Ibadurrahman, and E. Y. Utami, “The relationship between startup incubator development and venture capital investment on digital economic growth in indonesia,” The Es Economics and Entrepreneurship, vol. 2, no. 03, pp. 157–169, 2024.
P. A. Oganda and R. F. Terizla, “Strategic management practices in dynamic business environments,” APTISI Transactions on Management, vol. 8, no. 1, pp. 24–31, 2024.
Y. Rachma, A. Sutarman, D. Andayani, H. Haryani, and S. A. Johnson, “Analysis of hr career devel- opment strategies in the era of artificial intelligence,” in 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, August 2024, pp. 1–7.
Q. Chen, “Fintech innovation in micro and small business financing,” International Journal of Global Economics and Management, vol. 2, no. 1, pp. 284–290, 2024.
Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, “Permendikbudristek No. 53 Tahun 2023 tentang Penjaminan Mutu Pendidikan Tinggi,” 2023. [Online]. Available: https://peraturan.bpk.go.id/ Details/265158/permendikbudriset-no-53-tahun-2023
Direktorat Jenderal Pendidikan Tinggi, Kementerian Pendidikan dan Kebudayaan, “Program Pembinaan Mahasiswa Wirausaha (PPMW),” 2020. [Online]. Available: https://dikti.kemdikbud.go.id/pengumuman/ program-pendampingan-wirausaha-mahasiswa-indonesia-pwmi-tahun-2020/
N. Lutfiani, U. Rahardja, S. Wijono, K. D. Hartomo, and H. Purnomo, “Unlocking the potential of ai- enabled startup through digital talent in higher education,” in 2024 3rd International Conference on Cre- ative Communication and Innovative Technology (ICCIT). IEEE, August 2024, pp. 1–6.
D. H. Abel, U. Rusilowati, F. Firmansyah, O. A. D. Wulandari, N. A. Lindzani, and E. D. Astuti, “Compar- ative analysis of technological integration in human resources management during industry 4.0,” in 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, August 2024, pp. 1–6.
M. N. A. M. Elmasry, “The effects of applying the marketing concept on customer satisfaction: A quan- titative study in the eastern co. for readymade clothes,” American Journal of Economics and Business Innovation, vol. 3, no. 2, pp. 59–65, 2024.
A. Krastina, A. H¨anninen, I. Bruksle, and O. Fuchs, “A vision for ai and deep tech enabled sustainable entrepreneurship training development,” 2023.
D. Mohammed, A. G. Prawiyog, and E. R. Dewi, “Environmental management/marketing research: Bib- liographic analysis,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 191–197, 2022.
P. Tsolakidis, N. Mylonas, and E. Petridou, “The impact of imitation strategies, managerial and en- trepreneurial skills on startups’ entrepreneurial innovation,” Economies, vol. 8, no. 4, p. 81, 2020.
C. Sonia and C. Hania, “Digital business incubators and digital entrepreneurship: The case of digital incubation center in qatar,” Croatian Review of Economic, Business and Social Statistics, vol. 9, no. 1, pp. 33–50, 2023.
J. P. Seclen-Luna, P. Moya-Fern´andez, and ´A. Pereira, “Exploring the effects of innovation strategies and size on manufacturing firms’ productivity and environmental impact,” Sustainability, vol. 13, no. 6, p. 3289, 2021.
K. B. Kahn and M. Candi, “Investigating the relationship between innovation strategy and performance,” Journal of Business Research, vol. 132, pp. 56–66, 2021.
V. Zuhair, A. Babar, R. Ali, M. O. Oduoye, Z. Noor, K. Chris, I. I. Okon, and L. U. Rehman, “Exploring the impact of artificial intelligence on global health and enhancing healthcare in developing nations,” Journal of primary care & community health, vol. 15, p. 21501319241245847, 2024.
D. P. Lazirkha, J. Hom, and V. Melinda, “Quality analysis of digital business services in improving cus- tomer satisfaction,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 156–166, 2022.
L. Tan, Z. Yang, M. Irfan, C. J. Ding, M. Hu, and J. Hu, “Toward low-carbon sustainable development: Exploring the impact of digital economy development and industrial restructuring,” Business Strategy and the Environment, vol. 33, no. 3, pp. 2159–2172, 2024.
I. Maria et al., “Unlocking success: Human resource management for startupreneur,” Startupreneur Busi- ness Digital (SABDA Journal), vol. 3, no. 1, pp. 89–97, 2024. [29] V. Kanaparthi, “Exploring the impact of blockchain, ai, and ml on financial accounting efficiency and transformation,” in International Conference on Multi-Strategy Learning Environment. Springer, 2024, pp. 353–370.
J. Ivars-Baidal, A. B. Casado-D´ıaz, S. Navarro-Ruiz, and M. Fuster-Uguet, “Smart tourism city gover- nance: exploring the impact on stakeholder networks,” International Journal of Contemporary Hospitality Management, vol. 36, no. 2, pp. 582–601, 2024.
Q. Wang, F. Ren, and R. Li, “Exploring the impact of geopolitics on the environmental kuznets curve research,” Sustainable Development, vol. 32, no. 3, pp. 1700–1722, 2024.
F. Ciampi, S. Demi, A. Magrini, G. Marzi, and A. Papa, “Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation,” Journal of Business Research, vol. 123, pp. 1–13, 2021.