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Optimalisasi Strategi Komunikasi Promosi Produk melalui Manajemen Aset Digital
Corresponding Author(s) : Felix Sutisna
Jurnal Mentari: Manajemen, Pendidikan dan Teknologi Informasi,
Vol. 2 No. 1 (2023): September
Abstract
Berbagai situasi dan tujuan teknologi memerlukan penggunaan Digital Asset Management (DAM). Studi ini menguji pengaruh sistem Digital Asset Management pada pemasaran, periklanan, dan promosi produk karena ini adalah penggunaan baru untuk teknologi tersebut. Digital Asset Management (DAM) digunakan dalam berbagai situasi untuk berbagai tujuan teknologi saat menangani aset elektronik. Dalam penelitian ini, kerangka konseptual untuk konseptualisasi logistik kegiatan komunikasi promosi dan teknologi informasi ditawarkan. Dalam laporan tersebut, dijelaskan bagaimana sistem DAM yang kohesif memungkinkan perusahaan periklanan menyelesaikan lebih banyak pekerjaan dengan staf yang lebih sedikit dengan memfasilitasi kecepatan ke pasar, peningkatan produktivitas, peningkatan pendapatan agensi dan klien, serta branding klien yang aman. Dengan membaca artikel ini, pembaca akan memperoleh pengetahuan tentang cara menangani masalah dasar termasuk standar penamaan file, penyeimbangan muatan, dan melestarikan budaya organisasi. Keuntungan yang mungkin dari Digital Asset Management dalam pengaturan ini disorot berdasarkan temuan dari tinjauan literatur terkait. Keuntungan yang diharapkan diperiksa menggunakan studi penjelasan. Perspektif baru dalam mengelola operasi rantai pasokan dapat diperoleh dari deskripsi jaringan pasokan pemasaran. Penggunaan Digital Asset Management (DAM) dalam pemasaran, periklanan, dan promosi produk adalah penggunaan baru untuk teknologi tersebut. Penerapan DAM dalam bidang-bidang ini mencerminkan keterbaruan dalam mengoptimalkan pemanfaatan teknologi untuk tujuan-tujuan tertentu. Penggunaan DAM yang kohesif memungkinkan perusahaan periklanan menyelesaikan lebih banyak pekerjaan dengan staf yang lebih sedikit. Hal ini menunjukkan inovasi dalam efisiensi operasional dan produktivitas dengan memanfaatkan teknologi DAM secara optimal.
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- M. Cavallone and R. Palumbo, “Debunking the myth of industry 4.0 in health care: insights from a systematic literature review,” The TQM Journal, vol. 32, no. 4, pp. 849–868, 2020.
- V. Tundjungsari, “Open Health Data Development for Machine Learning-based Resource Sharing: Indonesia Case Study,” International Journal of Artificial Intelligence Research, vol. 6, no. 2, 2022.
- H. Haryani, S. M. Wahid, and A. Fitriani, “Analisa Peluang Penerapan Teknologi Blockchain dan Gamifikasi pada Pendidikan,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 163–174, 2023.
- U. Rahardja, “Blockchain Education: as a Challenge in the Academic Digitalization of Higher Education,” IAIC Transactions on Sustainable Digital Innovation (ITSDI), vol. 4, no. 1, pp. 62–69, Sep. 2022, doi: 10.34306/itsdi.v4i1.571.
- P. Padeli, E. Sediyono, Z. A. Hasibuan, S. Maulana, and A. Faturahman, “iLearning Education 2.0 Based MooC Platform as Collaborative Learning Smart Technology,” in 2022 IEEE Creative Communication and Innovative Technology (ICCIT), IEEE, 2022, pp. 1–6.
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- L. Meria, Q. Aini, N. P. L. Santoso, U. Raharja, and S. Millah, “Management of Access Control for Decentralized Online Educations using Blockchain Technology,” in 2021 Sixth International Conference on Informatics and Computing (ICIC), IEEE, 2021, pp. 1–6.
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- P. Misra and A. S. Yadav, “Improving the classification accuracy using recursive feature elimination with cross-validation,” Int. J. Emerg. Technol, vol. 11, no. 3, pp. 659–665, 2020.
- M. Herlina, “Analisa Model Pembelajaran Anak Usia Dini Pada Masa Antroposen,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 144–154, 2023.
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- Q. Aini et al., “Security Level Significance in DApps Blockchain-Based Document Authentication,” Aptisi Transactions on Technopreneurship (ATT), vol. 4, no. 3, pp. 292–305, 2022.
- W. W. C. Leo, G. Laud, and C. Y. Chou, “Digital transformation for crisis preparedness: service employees’ perspective,” Journal of Services Marketing, vol. 37, no. 3, pp. 351–370, 2023.
- C. Lee and C. Lim, “From technological development to social advance: A review of Industry 4.0 through machine learning,” Technol Forecast Soc Change, vol. 167, p. 120653, 2021.
- S. Kosasi, S. Millah, and N. P. L. Santoso, “Manajemen dalam Konsep dan Prinsip Pengelolaan Pendidikan menggunakan Komputasi Awan,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 1, pp. 38–45, 2022.
- T. Ramadhan, Q. Aini, S. Santoso, A. Badrianto, and R. Supriati, “Analysis of the potential context of Blockchain on the usability of Gamification with Game-Based Learning,” International Journal of Cyber and IT Service Management, vol. 1, no. 1, pp. 84–100, 2021.
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- M. Mahrani and G. F. Prisanto, “Transformasi Komunikasi Internal Public Relations dalam Membangun Keterlibatan Karyawan di Masa Pandemi COVID 19,” Warta Ikatan Sarjana Komunikasi Indonesia, vol. 5, no. 1, pp. 120–129, 2022.
- S. Yoon et al., “Working through an ‘infodemic’: The impact of COVID-19 news consumption on employee uncertainty and work behaviors.,” Journal of Applied Psychology, vol. 106, no. 4, p. 501, 2021.
- H. Liu et al., “Trustworthy ai: A computational perspective,” ACM Trans Intell Syst Technol, vol. 14, no. 1, pp. 1–59, 2022.
- G. Nelson, H. Carter, P. Boedeker, E. Knowles, C. Buckmiller, and J. Eames, “A Meta-Analysis and Quality Review of Mathematics Interventions Conducted in Informal Learning Environments with Caregivers and Children,” Rev Educ Res, p. 00346543231156182, 2023.
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- U. Rahardja, Q. Aini, D. Manongga, I. Sembiring, and I. D. Girinzio, “Implementation of Tensor Flow in Air Quality Monitoring Based on Artificial Intelligence,” International Journal of Artificial Intelligence Research, vol. 6, no. 1, 2023.
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- M.-C. Laï, M. Brian, and M.-F. Mamzer, “Perceptions of artificial intelligence in healthcare: findings from a qualitative survey study among actors in France,” J Transl Med, vol. 18, no. 1, pp. 1–13, 2020.
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- F. Agustin, F. P. Oganda, N. Lutfiani, and E. P. Harahap, “Manajemen Pembelajaran Daring Menggunakan Education Smart Courses,” Technomedia Journal, vol. 5, no. 1 Agustus, pp. 40–53, 2020.
References
M. Cavallone and R. Palumbo, “Debunking the myth of industry 4.0 in health care: insights from a systematic literature review,” The TQM Journal, vol. 32, no. 4, pp. 849–868, 2020.
V. Tundjungsari, “Open Health Data Development for Machine Learning-based Resource Sharing: Indonesia Case Study,” International Journal of Artificial Intelligence Research, vol. 6, no. 2, 2022.
H. Haryani, S. M. Wahid, and A. Fitriani, “Analisa Peluang Penerapan Teknologi Blockchain dan Gamifikasi pada Pendidikan,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 163–174, 2023.
U. Rahardja, “Blockchain Education: as a Challenge in the Academic Digitalization of Higher Education,” IAIC Transactions on Sustainable Digital Innovation (ITSDI), vol. 4, no. 1, pp. 62–69, Sep. 2022, doi: 10.34306/itsdi.v4i1.571.
P. Padeli, E. Sediyono, Z. A. Hasibuan, S. Maulana, and A. Faturahman, “iLearning Education 2.0 Based MooC Platform as Collaborative Learning Smart Technology,” in 2022 IEEE Creative Communication and Innovative Technology (ICCIT), IEEE, 2022, pp. 1–6.
A. Pambudi, S. Purnama, T. Ayuninggati, N. P. L. Santoso, and A. Oktariyani, “Legality on digital document using blockchain technology: an exhaustive study,” in 2021 Sixth International Conference on Informatics and Computing (ICIC), IEEE, 2021, pp. 1–6.
L. Meria, Q. Aini, N. P. L. Santoso, U. Raharja, and S. Millah, “Management of Access Control for Decentralized Online Educations using Blockchain Technology,” in 2021 Sixth International Conference on Informatics and Computing (ICIC), IEEE, 2021, pp. 1–6.
M. W. Tenforde et al., “Sustained effectiveness of Pfizer-BioNTech and Moderna vaccines against COVID-19 associated hospitalizations among adults—United States, March–July 2021,” Morbidity and Mortality Weekly Report, vol. 70, no. 34, p. 1156, 2021.
P. P. Ray, D. Dash, K. Salah, and N. Kumar, “Blockchain for IoT-based healthcare: background, consensus, platforms, and use cases,” IEEE Syst J, vol. 15, no. 1, pp. 85–94, 2020.
P. Misra and A. S. Yadav, “Improving the classification accuracy using recursive feature elimination with cross-validation,” Int. J. Emerg. Technol, vol. 11, no. 3, pp. 659–665, 2020.
M. Herlina, “Analisa Model Pembelajaran Anak Usia Dini Pada Masa Antroposen,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 144–154, 2023.
M. Rakhmansyah, U. Rahardja, N. P. L. Santoso, A. Khoirunisa, and A. Faturahman, “Smart Digital Signature berbasis Blockchain pada Pendidikan Tinggi menggunakan Metode SWOT,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 2, no. 1 Juni, pp. 39–47, 2021.
Q. Aini et al., “Security Level Significance in DApps Blockchain-Based Document Authentication,” Aptisi Transactions on Technopreneurship (ATT), vol. 4, no. 3, pp. 292–305, 2022.
W. W. C. Leo, G. Laud, and C. Y. Chou, “Digital transformation for crisis preparedness: service employees’ perspective,” Journal of Services Marketing, vol. 37, no. 3, pp. 351–370, 2023.
C. Lee and C. Lim, “From technological development to social advance: A review of Industry 4.0 through machine learning,” Technol Forecast Soc Change, vol. 167, p. 120653, 2021.
S. Kosasi, S. Millah, and N. P. L. Santoso, “Manajemen dalam Konsep dan Prinsip Pengelolaan Pendidikan menggunakan Komputasi Awan,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 1, pp. 38–45, 2022.
T. Ramadhan, Q. Aini, S. Santoso, A. Badrianto, and R. Supriati, “Analysis of the potential context of Blockchain on the usability of Gamification with Game-Based Learning,” International Journal of Cyber and IT Service Management, vol. 1, no. 1, pp. 84–100, 2021.
S. Sugiyono, S. Sutarman, and T. Rochmadi, “Pengembangan sistem computer based test (CBT) tingkat sekolah,” Indonesian Journal of Business Intelligence (IJUBI), vol. 2, no. 1, pp. 1–8, 2019.
M. Mahrani and G. F. Prisanto, “Transformasi Komunikasi Internal Public Relations dalam Membangun Keterlibatan Karyawan di Masa Pandemi COVID 19,” Warta Ikatan Sarjana Komunikasi Indonesia, vol. 5, no. 1, pp. 120–129, 2022.
S. Yoon et al., “Working through an ‘infodemic’: The impact of COVID-19 news consumption on employee uncertainty and work behaviors.,” Journal of Applied Psychology, vol. 106, no. 4, p. 501, 2021.
H. Liu et al., “Trustworthy ai: A computational perspective,” ACM Trans Intell Syst Technol, vol. 14, no. 1, pp. 1–59, 2022.
G. Nelson, H. Carter, P. Boedeker, E. Knowles, C. Buckmiller, and J. Eames, “A Meta-Analysis and Quality Review of Mathematics Interventions Conducted in Informal Learning Environments with Caregivers and Children,” Rev Educ Res, p. 00346543231156182, 2023.
J. S. N. Tang et al., “Impact of Different AI User Interfaces on Lung Nodule and Mass Detection on Chest Radiographs,” Radiol Artif Intell, p. e220079, 2023.
N. Bahadormanesh, B. Tomka, M. Kadem, S. Khodaei, and Z. Keshavarz-Motamed, “An ultrasound-exclusive non-invasive computational diagnostic framework for personalized cardiology of aortic valve stenosis,” Med Image Anal, p. 102795, 2023.
U. Rahardja, Q. Aini, D. Manongga, I. Sembiring, and I. D. Girinzio, “Implementation of Tensor Flow in Air Quality Monitoring Based on Artificial Intelligence,” International Journal of Artificial Intelligence Research, vol. 6, no. 1, 2023.
H. Haryani, S. M. Wahid, and A. Fitriani, “Analisa Peluang Penerapan Teknologi Blockchain dan Gamifikasi pada Pendidikan,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 1, no. 2, pp. 163–174, 2023.
M.-C. Laï, M. Brian, and M.-F. Mamzer, “Perceptions of artificial intelligence in healthcare: findings from a qualitative survey study among actors in France,” J Transl Med, vol. 18, no. 1, pp. 1–13, 2020.
M. A. Almaiah et al., “Measuring institutions’ adoption of artificial intelligence applications in online learning environments: integrating the innovation diffusion theory with technology adoption rate,” Electronics (Basel), vol. 11, no. 20, p. 3291, 2022.
U. Rahardja, “Social Media Analysis as a Marketing Strategy in Online Marketing Business,” Startupreneur Bisnis Digital (SABDA Journal), vol. 1, no. 2, pp. 176–182, 2022.
F. Agustin, F. P. Oganda, N. Lutfiani, and E. P. Harahap, “Manajemen Pembelajaran Daring Menggunakan Education Smart Courses,” Technomedia Journal, vol. 5, no. 1 Agustus, pp. 40–53, 2020.